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All Journal Nirmana Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar JADECS (Journal of Art, Design, Art Education and Culture Studies) Gelar : Jurnal Seni Budaya AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Jurnal Desain Komunikasi Visual Nirmana Serat Rupa: Journal of Design
Elisabeth Christine Yuwono
UK Petra
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PERANCANGAN KAMPANYE UNTUK MENGENALKAN DAN MENYEMBUHKAN LUKA BATIN BAGI GEN Z Liem Abigail Indira Salim; Elisabeth Christine Yuwono; Vanessa Yusuf
Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 13, No 2 (2026): Agustus
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v13i2.74409

Abstract

A person's actions and behavior are often rooted in past life experiences. Emotional wounds or trauma experienced during childhood can leave lasting impacts into adulthood and potentially cause negative effects. This campaign is designed to support the audience in confronting and healing their inner wounds, to prevent these wounds from negatively affecting themselves, others, or future generations. The campaign is carried out online through social media platforms such as TikTok and Instagram, and is complemented by offline activities and the use of merchandise media. The campaign planning adopts a qualitative approach through interviews, questionnaires, and observations. The proposed solution is the Healin’Me campaign, with the tagline “Healing The Inner Child in Me”. This campaign aims to help the audience recognize the root causes and impacts of emotional wounds, while also learning how to accept and heal them so they are not passed down emotionally. In addition, the campaign provides a safe space for the audience to share their stories, build empathy, and foster mutual support in the healing journey
Co-Authors Adi Satria Kurniawan Albert Saputro Wiyono Andy Putra Hartanto Anggriawan, Sonia Bambang Mardiono Soewito Bambang Mardiono, Bambang Bedjo Riyanto Budiman, Calvin Giovanni Chelsea, Fiorella Ciciliawati Lumintan Davita, Verina Deddi Duto Hartanto Denise Nathania Tjandra Sumarno Devia Thungady, Devia Dewantoro, Yoyada Christ Ekky Nursalim, Ekky Ellen Violetta EVELYN ONGGOWIBAWA, EVELYN FENDY SUISAN, FENDY Fionna Widodo Sunyoto, Fionna Widodo Florentyna Sugianto Gabriella Andra Shitta Tedjakusuma Giovana, Claudia Agnes Hansen Bobby Widjaja Ivena Margareta Jenny Setiawan JESSICA HADI WIJAYA, JESSICA HADI Jilly Tania Boedijanto LAURENSIA HENDRATA, LAURENSIA Lemong, Juliana Laurensia Liem Abigail Indira Salim Liliana Gunawan Lim Leonardo Linggo, Jovita Listia Natadjaja Margareth santoso Maria Angelina Sutanto Maria Nala Damajanti Maria Nala Damayanti Maurine Hendrata Melissa Masbudi MONICA FELANI SOEBAGIO, MONICA FELANI Pradana, Yesaya Prissy Febrie Tjiabrata, Prissy Febrie Randy Julio Hamzah, Randy Julio SAFIRA HARTANTO, SAFIRA Sampurno, Szasa Amanda Sampurno, Szasa Amanda Silvi Novitasari, Silvi Stevanus Elixer Langelo Steven Purwadipura Sudargo, Ellysa Evellyne Tjien Liem Liman TOBING DEWI PURNAMASARI, TOBING DEWI Vanessa Yusuf Violetta, Ellen Viona Paramita Wahyu Chrisvian Erga Hendianto, Wahyu Chrisvian Erga Wenny Tjokroamidjojo Wihewuren, Jessefan Isaiah William Tejokusuma Wirawati, Gresiana Gede Yoanita Chrisnawati Yohanes Budi Cahyono Yuda, Christina YUDITHA LIOE, YUDITHA Yusuf, Vanessa