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All Journal JUSIFO : Jurnal Sistem Informasi Sistemasi: Jurnal Sistem Informasi Briliant: Jurnal Riset dan Konseptual Jurnal CoreIT JURNAL MEDIA INFORMATIKA BUDIDARMA INOVTEK Polbeng - Seri Informatika Jurnal Teknologi Sistem Informasi dan Aplikasi Jurnal Sistem Cerdas JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) JOISIE (Journal Of Information Systems And Informatics Engineering) Building of Informatics, Technology and Science JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Journal of Computer System and Informatics (JoSYC) Jurnal Teknik Informatika (JUTIF) Jurnal Pendidikan dan Teknologi Indonesia Indonesian Journal of Informatic Research and Software Engineering Malcom: Indonesian Journal of Machine Learning and Computer Science CONSEN: Indonesian Journal of Community Services and Engagement METRIK SERIAL TEKNOLOGI DAN SAINS
Zarnelly Zarnelly
Jurusan Sistem Informasi Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Physics Social Sciences Other

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Journal : CONSEN: Indonesian Journal of Community Services and Engagement

 1 
Implementation of Digital Marketing and Digital Payment in the Community of UMKM Cake Entrepreneurs : Penerapan Digital Marketing dan Digital Payment pada Komunitas UMKM Pengusaha Kue Etalase Zarnelly, Zarnelly; Fronita, Mona; Afifah, Afifah Pendri
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 1 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i1.2041

Abstract

The current problem is the problem of promotion on social media and online sales, currently cake sales are done manually or conventionally so that it is not felt to be optimal, because it is often constrained by the weather, if it rains then cake sales are somewhat hampered, as well as during school holidays, because sales are still consignment or consignment systems, if they are not sold out then the cake producer bears the loss, in addition, in making transactions they have difficulty in providing change and storing coins, for that it is felt necessary to carry out mentoring activities for the implementation of digital marketing and digital payments to help overcome the problems of the UMKM community of cake showcase entrepreneurs. The community service method used is the PAR method, starting from problem identification, activity preparation, activity implementation and evaluation. The mentoring activity was attended by 11 participants consisting of cake producers and cake showcase entrepreneurs in Rumbai sub-district, the presentation material discussed the socialization of digital marketing and digital payment practices using the DANA application, at the end of the community service activity an evaluation was carried out with the results that 70% of participants were satisfied with the mentoring activities and wanted to implement digital marketing and digital payments in their businesses.
Co-Authors 'alimah, Muta Afifah, Afifah Pendri Afifah, Tiara Afrah Ahsyar, Tengku Khairil Akhiril Anwar Harahap Al-Qadr, Nola Ardelia Al-Yasir, Al-Yasir Alfian, Zhevin Anahyu, Yelfi Dwi Angraini Angraini Anjani, Yulia Merry Anofrizen Anofrizen Ariansah, Rizky Arif Marsal Butar Butar, Febiola Siska Dulbari, Dulbari Eki Saputra fitriano, ernesto Hamzah, Muhammad Luthfi Harmutika, Della Inggih Permana Jazman, Muhammad M Afdal M. Afdal Megawati , Megawati Megawati - Mona Fronita, Mona Munandar, Darwin Munzir, Medyantiwi Rahmawita Mustakim Mustakim Muttakin, Fitriani Nazaf, Latiful Nurfadilla, Nadia Permana, Jeki Harya Pratama, Arya Yendri Priady, Muhamad Ilham Pristiawati, Andani Putri Putra, Ahdika Sawiyya Putra, Tandra Adiyatma Rahman, Eman Rahmawita, Medyantiwi Ramadhani, Indah Razmi, Fikri Rice Novita Rozanda, Nesdi Evrilyan Sembiring, Rinawati Siti Monalisa Suwito, Bagus Anjari Syaifuddin, Aditya Ula, Walid Alma Widyawati, Dewi Kania Wulandari, Suri Yanti, Rahma Zulkarnain Zulkarnain