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Nana Supriatna Sonjaya
Universitas Wiralodra
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Proses Pendampingan Produk dan Kemasan Keripik Pisang HN IKM Desa Sukareja Agus Yudianto; Meddy Nurpratama; Nana Supriatna Sonjaya; Taufansyah Firdaus
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i1.1538

Abstract

The community service program in Sukareja Village, Balongan District, Indramayu Regency aimed to enhance the local community's economic skills through banana chip production training. Conducted over two days, the activities included socialization, hands-on training in banana processing, packaging, and basic product marketing. The results showed improved participant skills and a positive shift in entrepreneurial attitudes, along with the formation of a banana chip-based business group. Challenges included limited production equipment and short training duration. Going forward, further training in digital marketing and product quality improvement is needed to expand market reach and enhance the competitiveness of local products.
Pelatihan Pemanfaatan Google Play Store sebagai Media Promosi dan Pemasaran Produk UMKM di Desa Singajaya Kabupaten Indramayu Agus Yudianto; Taufansyah Firdaus; Nana Supriatna Sonjaya; Meddy Nurpratama
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i2.1837

Abstract

This community service program aimed to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in using digital technology as a medium for product promotion and marketing through the Google Play Store platform. The program was conducted in Singajaya Village, Indramayu Regency, employing a participatory approach that covered preparation, training, evaluation, and follow-up mentoring stages. A total of 25 MSME practitioners from various business sectors, including processed food and handicrafts, took part in the program. The results indicated an improvement in participants' understanding of digital marketing, reflected by a 35% increase in the average post-test score compared to the pre-test. Furthermore, 22 participants (88%) successfully created digital promotional accounts and uploaded product information through Android-based applications connected to the Google Play Store. The use of this digital platform proved effective in expanding market reach and increasing the visibility of MSME products, although the effect on sales growth had not yet been observed evenly, as the program remained in its early stage of execution. Key success factors included strong participant enthusiasm and support from the village government, while the primary challenges were limited digital literacy and unstable internet access. Based on these findings, continued assistance programs are strongly recommended, including advanced digital marketing training, periodic monitoring of application usage, and strengthened collaboration with the village government and MSME communities to sustain digital technology adoption and achieve greater economic outcomes.
PENGARUH PENDIDIKAN DAN PELATIHAN TERHADAP KINERJA PT.MATAHARI PUTRA PRIMA. Tbk Nana Supriatna Sonjaya
Jurnal Investasi Vol. 8 No. 2 (2022): Jurnal Investasi April 2022
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v8i2.196

Abstract

Pengaruh Pendidikan dan Pelatihan Terhadap Kinerja Karyawan PT.Matahari Putra Prima.Tbk, Penelitian ini untuk mengetahui, pendidikan , pelatihan dan kinerja karyawan di perusahaan, dan pengaruh pendidikan terhadap kinerja, pengaruh pelatihan terhadap kinerja, serta pengaruh pendidikan dan pelatihan terhadap kinerja karyawan. Metode penelitian ini dengan menggunakan metode assosiatif, yang ber bertujuan untuk mengetahui hubungan antara dua variabel atau lebih, agar diketahui pengaruh pendidikan dan pelatihan terhadap kinerja karyawan PT.Matahari Putra Prima. Tbk . Hasil dari penelitian didapatkan bahwa penilaian pimpinan dari pendidikan melalui indikator; peningkatan penguasaan teori, peningkatan pengetahuan umum, keterampilan dalam mengambil keputusan serta sikap pekerja terhadap lingkungannya masuk kedalam kategori yang sangat baik, penilaian pimpinan terhadap pelatihan melalui indikator; proses pembelajaran, peningkatan kemampuan teknis, peningkatan keterampilan teknis, mengutamakan praktik daripada teori termasuk dalam kategori Rendah, penilaian atasan terhadap kinerja pekerja melalui indikator; hasil kerja secara kualitas, hasil kerja pegawai secara kualitas, kerjasama dan waktu masuk dalam kategori sangat baik
The Influence of Affiliate Marketing Strategies on Increasing Sales on E-commerce Platforms Indah Maulida; Agus Yudianto; Meddy Nurpratama; Nana Supriatna Sonjaya
Business, Accounting, and Knowledge Journal Vol 2 No 2 (2025): Business, Accounting, and Knowledge Journal
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/batik.v2i2.602

Abstract

This research aims to determine the effect of affiliate marketing strategies on increasing sales on the E-commerce platform. The object of research is Wiralodra University students. The population of the sampling technique was 70 students. The data analysis technique in this study used simple regression. The results of the Pearson correlation value research between the Affiliate Marketing Variable and Increased Sales of 0.70, because the correlation value is in the range of 0.60 - 0.799, it can be concluded that the relationship between affiliate marketing and increased sales is Strong, which means that there is a positive relationship. positive and significant effect on increased sales.
Co-Authors Agung, Ismail Agus Yudianto Agus Yudianto Agus Yudianto Agus Yudianto Durosid Durosid Durosid, Durosid Iman Cahyanto Indah Maulida Meddy Nurpratama Nunung Nurhayati Royani Royani Taufansyah Firdaus Taufansyah Firdaus, Taufansyah