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ANALISIS PENGARUH KERAMAHAN KARYAWAN, HARGA DAN LOKASI TERHADAP KEPUASAAN PELANGGAN (Studi Pada PT. Toko Utama Nagoya Batam) Dolog Wibowo Basuki; Edwin Agung Wibowo
BENING Vol 1, No 2 (2014): NOVEMBER 2014
Publisher : University of Riau Kepulauan

Persamaan 1 digunakan untuk menganalisis ada atau tidaknya pengaruh kualitas pelayanan jasa dan penetapan harga terhadap kepuasan konsumen PT.Toko Utama Nagoya Batam, dengan F hitung sebesar 15,100 dengan p value = 0,000 0,05 serta diperoleh thitung untuk variabel kualitas pelayanan jasa sebesar 3,763 dengan p value = 0,000 0,05dan dan thitung pada variabel penetapan harga sebesar 2,789 dengan p value = 0,006 0,05, dari hasil analisis juga diperoleh R2 = 0,212, , hal ini berarti persentase pengaruh kualitas pelayanan jasa dan penetapan harga terhadap kepuasan konsumen sebesar 21,2%. Persamaan 2 digunakan untuk PT.Toko Utama NagoyaBatam, dengan F hitung sebesar 82,086 dengan p value = 0,000 0,05 serta dari hasil analisis juga diperoleh R2 = 0,421 , hal ini berarti persentase pengaruh kepuasan terhadap loyalitas sebesar 42,1%. Dari hal di atas dapat disimpulkan ada pengaruh yang signifikan antara kualitas pelayanan jasa dan penetapan harga terhadap kepuasan konsumen PT.Toko Utama Nagoya Batam yaitu sebesar 21,2 % serta ada pengaruh yang signifikan kepuasan terhadap loyalitas konsumen PT.Toko Utama Nagoya Batam hotel City View yaitu sebesar 42,1%

PENGARUH GAYA KEPEMIMPINAN, MOTIVASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. CITRA SHIPYARD BATAM Ade Irmaya Sari Sirait; Sastra Tamami; Edwin Agung Wibowo
BENING Vol 4, No 2 (2017): NOVEMBER 2017
Publisher : University of Riau Kepulauan

The purpose of this research is to identify and analyze the influence of leadership style, motivation and job satisfaction to employees performance at PT. Citra Shipyard Batam. This study using simple random sampling technique and data analysis methods used are validity, reliability test, classic assumption test and multiple regression analysis. As the object of this study are employees of PT. Citra Shipyard Batam sample image with 65 employees as respondents. The technique of collecting data using questionnaires and interviews. The results obtained from this study indicate that the value of t hitung for the variable of leadership style at 2,086 and significant level of 0,041, value of thitung for the motivation of 2,576 and a significant level of 0,012, and t hitung for job satisfaction at 7,092 and significant level of 0,000, which is smaller than 0,05. This indicate a positive and significant results to the improved performance of employees at PT. Citra Shipyard Batam. Data variables that most influence in establishing the performance of employees is job satisfaction variables.

PENGARUH MINAT KONSUMEN DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PERBAIKAN KAPAL TONGKANG PADA TAHUN 2012 DI PT. BANDAR ABADI BATAM Dian Novita Sari; Edwin Agung Wibowo; Sriwati Sriwati
BENING Vol 1, No 1 (2014): MEI 2014
Publisher : University of Riau Kepulauan

The research was conducted in PT. Bandar Abadi Batam. The purpose of this research to determine the effect of customer interest and the company image of the barge repair decisions, either separately (Partial) or jointly (simultaneously). In this study the authors used a sample of 30 customer. Types of data used are primary data and secondary data. Sources of primary data obtained from questioner’s customer who repair ships at Eternal PT.Bandar Abadi Batam. Secondary data obtained from PT.Bandar Abadi Batam and documents obtained from related literature and can support as well as useful for this research. Data was collected by means of questioner’s. Data were analyzed by descriptive statistics, which are used to describe the picture of the object under study through the medium of a sample or population of data obtained in the field associated with the relevant theories and techniques of quantitative analysis of the data that has been given a score according to the scale of measurement used the Likert scale and to test the results using SPSS ( Statistical Product and Service Solution ) version 20.From the research, the authors conclude that partial Customer Interest (XI) and a significant positive effect on Decision Repair (Y), the test results of 0.123 or 12.3%. While the Company Image (X2) is not positive and not significant effect on decision Repair (Y) with the results of the t test of 0.147 or 14.7%.

PENGARUH LOKASI USAHA DAN SEGMENTASI PASAR TERHADAP TINGKAT PENJUALAN PADA PERUSAHAAN OLEH-OLEH KHAS BATAM, Nay@dam Anugra Puryanda; Edwin Agung Wibowo; Ade Parlaungan Nasution
BENING Vol 3, No 2 (2016): NOVEMBER 2016
Publisher : University of Riau Kepulauan

Variabel lokasi usaha (X1) mempunyai pengaruh signifikan terhadap tingkat penjualan (Y) terbukti, dengan thitung 4,033 dan ttabel 2,0095. Maka Ha diterima, karena variabel lokasi usaha mempunyai pengaruh yang sangat signifikan terhadap tingkat penjualan pada Perusahaan Oleh-oleh Khas Batam, Nay@dam. Variabel segmentasi pasar (X2) mempunyai pengaruh signifikan terhadap tingkat penjualan (Y) terbukti, dengan thitung 3,257 dan ttabel2,0095. Maka Ha diterima, karena variabel segmentasi pasar mempunyai pengaruh yang sangat signifikan terhadap tingkat penjualan pada Perusahaan Oleh-oleh Khas Batam, Nay@dam. Variabel lokasi usaha ( X1) dan segmentasi pasar (X2) mempunyai pengaruh yang signifikan terhadap tingkat penjualan (Y) dapat dilihat dari Fhitung sebesar 36.228 dan Ftabel 2,45, dengan angka signifikan F sebesar 0,000 atau 0,0000,05. Hal ini berarti lokasi usaha (X1), dan segmentasi pasar (X2) secara bersama-sama berpengaruh signifikan terhadap tingkat penjualan (Y) dengan persentase sebesar 60,7% (0.607).

PEMANFAATAN TEKNOLOGI E-COMMERCE DALAM PROSES BISNIS Edwin Agung Wibowo
EQUILIBIRIA Vol 1, No 1 (2014): Juni 2014
Publisher : Universitas Riau Kepulauan

Electronic Commerce (e-commerce) is the process of buying, selling or exchanging products, services and information via computer networks. ecommerce is part of the e-business, where the scope of e-business more broadly, not just commercial but also include business partners, customer service, job vacancies. In addition to networking technologies www, e-commerce technology also requires a database or a database (database), e-mail or electronic mail (email), and the form of non-computer technology as well as other delivery systems, and means of payment for e -Commerce. Given the electronic commerce (ecommerce) is then the customer can access and perform orders from various places. Given the current era of advanced technology is the customer who wants to access e-commerce does not have to be somewhere, it is because in the big cities in Indonesia have a lot of places that provide an internet access facility using only the laptop / notebook or by Personal Digital Assistant (PDA) using wifi technology. Thus the time is now very necessary and desirable companies to implement e-commerceservices. The use of e-commerce in Indonesia is still very limited. From the background that there is then the author will discuss how ecommerce pemanfaaatan in their business interests.

ANALISIS PENGARUH NILAI PELANGGAN,KUALITAS PELAYANAN DAN HUBUNGAN EMOSIONAL TERHADAP LOYALITAS NASABAH (Studi Kasus pada Bank Riau Kepri Cabang Pembantu Batu Aji) Burhan B; Edwin Agung Wibowo; Rahman Hasibuan
EQUILIBIRIA Vol 2, No 1 (2015): Juni 2015
Publisher : Universitas Riau Kepulauan

Research on Effect Analysis Customer Value, Service Quality and Customer Loyalty Toward Emotional Connection Bank Riau Kepri Batu Aji branch in Batam. This study aimed to examine the impact of service quality and customer loyalty emotional connection.Based on the results of this study using a sample of 100 respondents who are customers of the Bank Riau Kepri Batu Aji branches personality using indicators that are valid and reliable shows the influence of each variable customer value, quality service and an emotional connection to the customer loyalty. For the expected future need for improved quality of care in order to better improve customer loyalty.

PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA PT.MULTILINDO UTAMA BATAM Dina Agustine; Edwin Agung Wibowo
EQUILIBIRIA Vol 3, No 2 (2016): Desember 2016
Publisher : Universitas Riau Kepulauan

The purpose of this research is to know the factors that are influences in determining of costumer satisfaction. Data collected through questionnaires and conducted on 45 respondents. Analysis of the data in this study using SPSS version 20. This chosen by purposive sampling the sample technique based on statistical and research estimated using the formula Rao Purba with an error rate of 10% and testing techniques of data used in this study include testing the validity of the factor analysis, Cronbach alpha reliability test . Classical assumption test and multiple linear regression analysis, to test and prove the research hypothesis. Where, Customer Satisfaction (Y), Service Quality variable (X1), Price variable (X2), and Location variable (X3). Hyphothesis test uses t test demonstrates that the three of examined independent variables is proved significantly have a partially effect on dependent variable of Customer Satisfaction. Then, follow the F test can be recognized that the three of examined independent variables has a simultaneously effect on dependent variable of Customer Satisfaction. The grade of Adjusted R Square is 0,862 demonstrates that 86,2 percent of Customer Satisfaction variable can be explained by the three of independent variables within regression equation. While, the remainder is 13,8 percent is explained by other variables outside of those third variables used in the research.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MOTOR (Studi Kasus Pada Konsumen PT. Leo Utama Motor Batu Aji Batam) Sarfudin S; Edwin Agung Wibowo
EQUILIBIRIA Vol 1, No 2 (2014): Desember 2014
Publisher : Universitas Riau Kepulauan

This research aims at understanding the influance of service’s quality toward the motorcycle purchasing’s decision for customerat PT. Leo Utama Motor Leo Batu Aji Batam and for proving is there any correlation among of the variable which can sean from fenomenon happened by the existence as permanen distributor at PT. Leo Utama Motor.The data are collected by using questionaire at 100 permanent distributor the data analysis in this research uses SPSS version 20’ s help. Technique of data collection in quantitaif research which is used is descriptive analysis and infeencial analysis.This research produces that there is no positive influence and significance vaiable Reliability (X1) toward purchasing’s decision (Y), there is positive and significance effect of variable responsiveness (X2) on purchasing’s decisions (Y). There is a positive and significance effect of the variable Assurance (X3) on purchasing’s decisions (Y) There is a positive and significance effect Emphaty variable (X4) on purchasing’s decisions (Y). There is a positive and significance effect Tangible variable (X5) on purchasing’s decisios (Y).

ANALISIS PENGARUH BRAND PERCEIVED VALUE AWARENESS, PERCEIVED QUALITY TERHADAP LOYALITAS PELANGGAN PADA PRODUK BUMBU MASAK KOKITA DI KOTA BATAM Yuda Riskiawan; Edwin Agung Wibowo; Yannik Ariyati
EQUILIBIRIA Vol 4, No 1 (2017): Juni 2017
Publisher : Universitas Riau Kepulauan

This thesis entitled "Analysis of Effect of Brand Awareness, Perceived Value, Perceived Quality on customer loyalty seasoning products Kokita in Batam". The purpose of this study was to determine the influence of implementation of the increase in brand value and quality of the products seasoning in Batam. Data collected through questionnaires and conducted on 89 respondents. Analysis of the data in this study using SPSS version 20. The sample statistical technique or by using formula slovin study estimates the error rate of 10% and testing techniques of data used in this study include test validity by factor analysis, reliability tests with Cronbach Alpha , Classical assumption test and multiple linear regression analysis, to test and prove the research hypothesis. Hypothesis testing using t test showed that the variable Brand awarenes, variable effect on customer loyalty, perceived value, and the effect on customer loyalty Perceived quality variable effect on customer loyalty. Then through the F test showed that the three independent variables simultaneously affect the customer loyalty. Figures Adjusted R2 of 0.940 indicates that 94% variable Loyalty can be explained by the three independent variables in the regression equation, while the remaining 6% is explained by other variables outside the three variables used in the study

PENGARUH KOMPENSASI TERHADAP KINERJA KARYAWAN PT. DJARUM Tbk CABANG BATAM DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Arjulis A; Edwin Agung Wibowo; Oktavianti Oktavianti
EQUILIBIRIA Vol 4, No 2 (2017): Desember 2017
Publisher : Universitas Riau Kepulauan

The existence of human resource in the company has a very important role. Business domain nowadays forced to create high employee’s performance to company development. A company has to create and increase performance. In a way of increasing employee’s performance, company takes some ways such as giving a proper compensation, motivation, create a support working area, education, and training. Nowadays, business competition that became tighter make the company confronted with challenge to maintain viability.This research was held in PT. Djarum Tbk. This research use Compensation as Independent Variable, Motivastion as Intervening Variable, and Performance as Dependen Variable. The goal of this research is to analysis compensation’s influence to employee’s performance through motivation as intervening variable. Sample that used in this research are 57 PT. Djarum Tbk employees with using simple random sampling method. Analysis that used in this research are validity test, reliability test, classic assumption test, model test, regresion and intervening test. Those data that had been processed produce regression equation below : Based on t-test and first linier regression above show us that compensation has a positive and significant influence to motivation and on the second linier regression show us that compansation and motivation has a positive and significant influence to performance. And based on those two linier regression’s above we can do ntervening test, so its show that motivation can be a intervening variable because of standardized coefficient’s calculation for indirect influence of compensation to performance through motivation is bigger than calculation for direct influence of compensation to performance.

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