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All Journal International Journal of Economic Research and Financial Accounting International Journal of Community Service Implementation
Bayu Surindra
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Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Effect of Promotion Strategy and Product Quality on Customer Satisfaction Yan`s Coffee Kediri City Agustina, Shinta; Zainal Arifin; Bayu Surindra
International Journal of Economic Research and Financial Accounting Vol 3 No 1 (2024): IJERFA OCTOBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v3i1.213

Abstract

This study aims to 1) determine the effect of promotional strategies on Yan's Coffee customer satisfaction 2) determine the effect of product quality on Yans's Coffee customer satisfaction. 3) determine the effect of promotional strategies and product quality on Yan's Coffee customer satisfaction. In this study using quantitative methods and quantitative sampling used in this study with random sampling of 86 samples. In the results of this study using the help of SPSS Version 23 with the results that the significance of the variables: 1) promotion strategy is 0.000 <0.05 or t count> t table 3,870> 1,662 which means H0 is rejected, so that the promotion strategy has an influence on customer satisfaction. 2) The meaning of product quality is 0.000> 0.05 or t count 3.520> 1.662, so H0 is rejected, which means that product quality has an influence on customer satisfaction 3) Promotional strategy and product quality simultaneously affect customer satisfaction with a total f of 38.571 significant 0.000, so H0 is rejected, which means that the promotional strategy variable and product quality have a simultaneous influence on the customer satisfaction variable.
Support for The Use of Vacant Land for Catfish Farming with Simple Media as an Effort to Increase Community Food Security Tjetjep Yusuf Afandi; Elis Irmayanti; Zainal Arifin; Bayu Surindra; Efa Wahyu Prastyaningtyas; Eunike Rose Mita Lukiani; Nina Dyah Ayu Palupi; Fredo Ladona Alamsyah; Ari Saputri Novita Anggraini
International Journal of Community Service Implementation Vol. 1 No. 4 (2024): IJCSI MARCH 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i4.192

Abstract

Community support activities in using vacant land for catfish farming using simple media in Genengan Hamlet RT.06 / RW.04, Sambiresik Village make it a community opportunity to improve food security and economic improvement. Catfish farming was chosen because it has several advantages including a quick harvest period, catfish are resistant to disease and the culture media can be varied. The purpose of this service is to educate and guide the community in Genengan Hamlet RT.06 / RW.04, Sambiresik Village to overcome the problem of vacant and narrow land for catfish farming using simple media that is effective and efficient. This service uses five methods including socialization, training and practice, mentoring, monitoring and evaluation, which through direct involvement in the community will provide solutions and training steps in detail so that they are easily understood. The results of this service are that the community is increasingly improving their skills in using vacant land, so an increase in food security and community income is expected from this activity to create new jobs and develop local industries through catfish farming.
Co-Authors Ari Saputri Novita Anggraini Bakti Widyaningrum Efa Wahyu Prastyaningtyas Elis Irmayanti Eunike Rose Mita lukiani Fredo Ladona Alamsyah Kusnul Khotimah M Anas Muhammad Muchson Nina Dyah Ayu Palupi Rr. Forijati -, Rr. Forijati Shinta Agustina Tjetjep Yusuf Afandi Zainal Arifin Zainal Arifin