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All Journal Jurnal Hilirisasi IPTEKS (JHI) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi AMAR (Andalas Management Review) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Manajemen Stratejik dan Simulasi Bisnis Maqdis: Jurnal Kajian Ekonomi Islam
Berri Brilliant Albar
Departemen Manajemen Fakultas Ekonomi Dan Bisnis Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Health Professions Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Pendekatan Text Analysis Terhadap Ulasan Pengunjung Hotel: Apa yang Mempengaruhi Kepuasan Pelanggan? Ares Albirru Amsal; Berri Brilliant Albar; Yulia Hendri Yeni
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Jutisi Vol. 10, No. 1, April 2021
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.804 KB) | DOI: 10.35889/jutisi.v10i1.580

Abstract

Abstrak. Pengguna internet telah memenuhi dunia digital dengan konten buatan pengguna (UGC) seperti teks, gambar, atau video. Konten tersebut mewakili pendapat, preferensi dan pengalaman terkait dengan produk yang mereka gunakan. Dibandingkan dengan gambar dan video, format teks UGC adalah jenis yang paling mudah diakses untuk dikumpulkan dan dianalisis. Sampai saat ini belum ada analisis teks yang memadai tentang ulasan hotel di Sumatera Barat. Tujuan dari penelitian ini adalah untuk mengidentifikasi pola ulasan elektronik hotel untuk mengetahui faktor-faktor yang membuat pengunjung hotel merasa puas. Penelitian ini menggunakan 482 ulasan berbahasa Inggris dengan penilaian 4 dan 5 hotel terbaik di Sumatera Barat di Tripadvisor. Berdasarkan pengujian faktual dan pendekatan teoritis yang dilakukan, penelitian ini mengungkapkan bahwa kebersihan kamar merupakan faktor utama kepuasan pelanggan hotel ditambah dengan aspek makanan dan pelayanan yang ramah. Kata kunci: Analisis teks, ulasan hotel, user-generated content Abstract. Internet users have populated the digital world with user-generated content (UGCs) such as text, pictures or videos. Those contents represent their opinion, preferences and experience related to the product that they use. In comparison with pictures and videos, the text format of UGC is the most accessible type to collect and analyse. To date, there has not been an adequate text analysis related to hotel review in West Sumatera. The purpose of this study is to identify hotel electronic review patterns to find out the factors that make hotel visitors satisfied. This study used 482 English reviews with a rating of 4 and 5 on the best West Sumatra hotels on Tripadvisor. Based on factual testl and theoritical approach, this study reveals that room cleanliness is the main generator of hotel customer satisfaction coupled with aspects of food and friendly service. Keywords: Text analysis, hotel review, user-generated content
IPTEKS BERBASIS INKUBASI INOVASI DAN DUNIA USAHA: MARKET RESEARCH PRODUK-PRODUK INOVASI UNIVERSITAS ANDALAS Berri Brilliant Albar; Indah Maya Sari; Mayang Larasati; Sapta Eka Putra
Jurnal Hilirisasi IPTEKS Vol 3 No 2 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i2.420

Abstract

Universitas Andalas innovative products enter the next stage in the series of product development processes leading to commercialization. As a product in the period of development, market research needs to be done to determine consumer preferences and perceptions, to be the basis of business analysis and improvement. For this reason, community service activities are needed to help inventors, developers and partners in researching the market and knowing the preferences of prospective customers as one of the Innovation and Business-based Science and Technology (IbIIDU) incubation programs. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analysing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyse positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
PENERAPAN LEARNING MANAGEMENT SYSTEM MELALUI MODUL DIGITAL, WORKSHOP, DAN PENDAMPINGAN DI MASA PANDEMI COVID-19 Berri Brilliant Albar
Jurnal Hilirisasi IPTEKS Vol 3 No 4 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i4.471

Abstract

Higher education institutions need to prepare online learning in response to the challenges of the needs of the industrial revolution 4.0. In addition, external problems will increase in 2020, one of which is the emergence of the corona virus which has become a pandemic. The pandemic situation forces universities to immediately adapt in learning activities. The Decree of the Minister of Education and Culture is to continue the implementation of distance education online for an indefinite time limit. This situation raises several problems in universities, including the readiness of human resources, facilities, and others. Over time, lectures have started, so this problem must be resolved immediately in order to achieve learning goals and improve the quality of education in tertiary institutions in times of crisis like today. Increasing mastery of LMS by lecturers and providing modules and standardizing aesthetics are one of the efforts of education providers to deliver quality services (reliability, assurance, tangible, empathy, and responsiveness) and satisfying service recipients (community/students). This activity succeeded in conducting efficient and effective technical workshops and modules to increase understanding of LMS mastery in a short time.
Market Testing dan Positioning Produk Inovasi Berri Brilliant Albar; Mayang Larasati; Sapta Eka Putra
AMAR (Andalas Management Review) Vol 4 No 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.73-88.2020

Abstract

The product innovation enters the next stage in the product development process series towards commercialization. As a product during its development period, it is necessary to carry out market research to determine consumer preferences and perceptions, to become the basis for business analysis and improvement. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analyzing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyze positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
Implementasi Inovasi “Baraka” untuk Kewirausahaan Penyandang Disabilitas Dessy Kurniasari; Donard Games; Berri Brilliant Albar; Ares Albirru Amsal
Warta Pengabdian Andalas Vol 28 No 4 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.28.4.528-539.2021

Abstract

People with disability can have difficulties in expressing their talents and capabilities, including in entrepreneurship. They also may have limited resources and a lack of opportunity to access information and knowledge. For these reasons, we introduce “Baraka” as an online learning platform for entrepreneurship designed to assist people with disabilities, including students, by providing videos and information that enhance their knowledge and skills. Innovation implementation requires some elements such as financial resources availability, top management team support, innovation climate, and human resources availability. Baraka also needs to focus on people with disability ’aspirations to make sure that they can benefit from this platform and proactively participate to become a source of knowledge and skills. It is also essential for having continuous improvement and total support from stakeholders for this project.
Inovasi Modul Digital Pembelajaran Business Planning: Suatu Upaya Penguatan Pendidikan Kewirausahaan di Universitas Andalas Donard Games; Berri Brilliant Albar; Ares Albirru Amsal
Warta Pengabdian Andalas Vol 28 No 3 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.28.3.312-320.2021

Abstract

Entrepreneurship education has played a crucial role in enhancing entrepreneurship in university. Technological changes and recent pandemic crises have accelerated a new method to enhance the effectiveness of entrepreneurship education. Business planning is an essential document that should be mastered by students as this would help them formulate and implement business plans or strategies. Universitas Andalas has committed to stimulating entrepreneurship courses as mandatory for all of its faculties. This time is a moment to renew how to learn business planning effectively, and this can be conducted by providing video production that includes insights from the business world. We have implemented this point of view in the context of Universitas Andalas, resulting in more engagement and understanding of students regarding business planning.
Pengaruh Ethnocentrism Consumer dan Status Sosial Terhadap Keputusan Pembelian Ulang Produk Kosmetik Lokal di Kota Padang Mayang Larasati; Berri Brilliant Albar; Fajri Hidayat
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 2 No 1 (2021): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.954 KB) | DOI: 10.25077/mssb.2.1.52-68.2021

Abstract

This study aims to analyze the influence of consumer ethnocentrism and social status on the repurchase decision of local cosmetic products in Padang City. Type of research is causal associative research to measure the relationships between research variables or is useful for analyzing how a variable influences other variables. Respondents in this study were the people of Padang City who had purchased local cosmetic products. The number of samples is taken as many as 267 people to be used as respondents. The analysis technique used in this study is the analysis of structural equation model (SEM). The results of the study prove that: 1) Ethnocentrism has a positive and significant effect on social status in local cosmetic products in the city of Padang; 2) Ethnocentrism has no significant effect on repurchase decision of local cosmetic products in Padang City; 3) Social status has a significant effect on repurchase decision of local cosmetic products in Padang City.
Pengembangan Pola Bisnis Rintisan (Start-up) Mahasiswa Wirausaha Universitas Andalas Tivany Edwin; Berri Brilliant Albar; Uyung Gatot Syafrawi Dinata
Warta Pengabdian Andalas Vol 28 No 2 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.28.2.145-152.2021

Abstract

The unemployment rate is high, even among university graduates, due to the lack of expertise required for work. Andalas University is one of the universities that support student entrepreneurship. One of the efforts made is the existence of compulsory Entrepreneurship courses for all registered students. Entrepreneurship activities are one of the Independent Learning Campus (MBKM) programs intending to respond to the challenges of graduates becoming qualified human resources. They can create employment opportunities and be entrepreneurial experienced. This community engagement activity was essential, with the target community being entrepreneurial students starting startups in 2020. Students were developing twenty-four startup businesses. The food beverage sector, including cultivation, is essential—other running businesses, in addition to the clothing or fashion, handicraft, pharmaceutical, beauty and service businesses. The team formulated the stages of business development for the startup pattern starting from the completeness of business legality to the technical scale-up of the business. Entrepreneurial students must have assistance from Andalas University lecturers, who can cooperate with the companies, enriching the student's business experience before entering the post-campus period.
Systematic Literature Review on Customer Switching Behaviour from Marketing and Data Science Perspectives Ares Albirru Amsal; Berri Brilliant Albar; Yulia Hendri Yeni
AMAR (Andalas Management Review) Vol 5 No 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.2.95-123.2021

Abstract

This paper systematically examines the literature review in the field of customer switching behavior. Based on the literature review, it can be concluded that customer switching behavior is a topic that has been widely researched, with a focus on various industries, particularly banking and telecommunications. Research trends in this area have shown a positive direction in recent years, and the amount of research being done in marketing and data science is relatively balanced. In marketing, correlational studies are predominant, with a focus on identifying relationships between customer satisfaction, price-related variables, attractiveness of alternatives, service failure, quality, and switching costs to switching behavior. The PPM model is also gaining popularity as an important development for switching behavior because it considers both push and pull factors. Data science research has shown promising results in predicting customer switching behavior, with each research paper achieving good predictive accuracy. However, research gaps spanning the fields of marketing and data science need to be addressed to provide a comprehensive understanding of the drivers of customer switching behavior. Overall, the literature review shows that customer switching behavior is an important concern for businesses, and further research in this area is essential to gain a better understanding of customer behavior and develop effective strategies to retain customers.
VISUAL BRANDING DAN UNIVERSITY BRANDING PADA UNIVERSITAS ANDALAS BERRI BRILLIANT ALBAR; ARES ALBIRRU AMSAL; YULIA HENDRI YENI
Maqdis: Jurnal Kajian Ekonomi Islam Vol 7, No 1 (2022): Januari - Juni 2022
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v7i1.520

Abstract

Co-Authors Amsal, Ares Albirru Ardi Ardi Ares Albirru Amsal Astri Harnov Putri Dessy Kurniasari dhanny dhanny Donard Games Eka Candra Lina Fajri Hidayat Fitriyeni Oktaviani Indah Maya Sari Indra Dwipa Laura Amelia Triani Mayang Larasati Mayang Larasati Muhammad Makky NOVRI NELLY Prima Fithri Sanda Patrisia Komalasari Sapta Eka Putra Silmi Silmi Suryani, Indah Permata Tivany Edwin Uyung Gatot Syafrawi Dinata Yulia Hendri Yeni