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All Journal JOURNAL AGRIBUSINESS Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmu Peternakan dan Veteriner Tropis (Journal of Tropical Animal and Veterinary Sciences) JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Jurnal Magrobis Jurnal Abdi Masyarakat Indonesia Jurnal Abdimas Kartika Wijayakusuma Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Jurnal Peternakan Lingkungan Tropis Agrifarm: Jurnal Ilmu Pertanian Biodiversitas Journal of Biological Diversity
Mursidah Mursidah
Agribisnis, Fakultas Pertanian, Universitas Mulawarman, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences Veterinary Other

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ANALISIS DAN STRATEGI PENGEMBANGAN USAHATANI SAYURAN PRIMA DI KOTA SAMARINDA (Analysis and Development Strategy of Prima Vegetable Farming in Samarinda City) DANIEL MUTAQQIEN; SITI BALKIS; MURSIDAH MURSIDAH
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 1, Nomor 1, April 2018
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.1.1.2018.1664.1-11

Abstract

The aims of this research were to know (1) the production cost and farmer income from prima vegetable farming (2) the (R/C) prima vegetable farming ratio, (3) the internal and external factors which are influential towards prima vegetable farming. This research was conducted from March to Mei 2017, at Samarinda City, Districts of North Samarinda and Loa Janan Ilir. The subjects of this research were the farmers who had certificate of Prima 3 from OKKPD of East Borneo Province. The methods of data analysis are cost and profit, R/C ratio, and SWOT analysis. The average of production cost was IDR48,301,444.74 cropping season (cs)-1 ha-1 and the average of revenue was IDR14,000,000.00 cs-1 or IDR88,888,888.89 cs-1 ha-1. The average of profit was IDR6,443,647.45 cs-1  or  IDR40,587,444.15 cs-1 ha-1. The R/C ratio was 1.84 that meant prima vegetable could be developed because the R/C > 1. Agresive strategy could be used to develop the prime vegetable farming.
ANALISIS SIKAP DAN KEPUASAN KONSUMEN TERHADAP ATRIBUT PRODUK KARKAS AYAM PEDAGING SEGAR DI PASAR TRADISIONAL KOTA SAMARINDA: ANALYSIS OF ATTITUDE AND CUSTOMER SATISFACTION ON ATTRIBUTES OF FRESH CHICKEN CARCASS IN TRADITIONAL MARKET CITY SAMARINDA Arif Ismanto; Try Julianda; . Mursidah
Jurnal Ilmu Peternakan dan Veteriner Tropis (Journal of Tropical Animal and Veterinary Science) Vol. 8 No. 2 (2018): Jurnal Ilmu Peternakan dan Veteriner Tropis (Journal of Tropical Animal and Vet
Publisher : Fakultas Peternakan Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/jipvet.v8i2.34

Abstract

This research aims to know the attitude of consumers, the level of satisfaction, and what product attributes that are considered consumers before buying the broiler carcass in traditional market of Samarinda City. The data retrieval research conducted during November 2016. The basic method of research is using descriptive method, and it’s implementation with the technique level. The location of the study was chosen intentionally in Samarinda City by taking 3 traditional markets as a sample. The determination of the number of samples is done proportionally and the technique of determining the sampling method by chance (Accidental sampling) with the number of samples of 50 respondents. The type of data used is primary data and secondary data with data collection techniques by observation, interview, and recording. The analysis used is Fishbein Multi Attribute attitude analysis and to analyze satisfaction using Customers Satisfaction Index. The result of the research based on analysis of Fishbein Multiatribut known to consumer attribute value toward color attribute 16.80, weight (16.48), aroma (15.76), skin hygiene (14.57) and price (13.11). Based on Costumer Satification Index the level of customer satisfaction on broiler carcass is 77.11%. Result of research based on analysis of Fishbein Multi Attribute known consumer attitude toward carcass is “positive” which means consumers are well-receptive to broiler carcass in traditional markets with most attributes considered in the purchase decision of chicken carcasses in traditional markets of Samarinda City is the color of broiler carcasses. The order of attributes from the most considered to the least considered is color, carcass weight, aroma, skin hygiene and broiler carcass price. Based on Customer Satisfaction Index of consumer satisfaction level against broiler carcass is 77.11% who are satisfied category.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN TEMPE BUNGKUS DAUN DI KECAMATAN LOA KULU KABUPATEN KUTAI KARTANEGARA Nila Kusumawati; Achmad Zaini; Mursidah Mursidah
Jurnal Magrobis Vol. 19 No. 1 (2019)
Publisher : Agriculture Faculty, University of Kutai Kartanegara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The demand for leaf wrapped tempe in Sub District Loa Kulu is influenced by several factors such as income, taste, number family member, expectation future and tempe price. The purposes of this research were to identify and analyze factors influencing the demand of household industry and to know the amount of elasticity of demand of leaf wrapped tempe in Sub District Loa Kulu, District Kutai Kartanegara.This research was conducted from Maret  to April  2017, at Sub District Loa Kulu.The subjects of this research were the exsisting market in Loa Kulu and that sale tempe leaf wrapped.            The data was taken used questionnaires and interviews. Samples taken as many 44 people from 51,453 population.Respondents were taken purposively, who had bought leaf wrapped. Factors demand in the analysis with calculation tool SPSS and the magnitude of elasticity is calculated using manual formula.The result of this showed that income, number family member had significant effect on α = 0.05. While the taste factor, expectation future and price tempe has no significantly effect on α = 0.05. against the demand for leaf wrapped tempe. value of 32.2% means the demand variable tempe leaf wrapped can be explained by income, taste, number family member, expectation future and tempe price, the rest is explained by other factors of 67.8%. And the magnitude of elasticity coefficient on demand of leaf wrapped tempe was 0.08.Demand for leaf wrapped tempe in Sub District Loa Kulu is influenced by several factors such as income, number family member. Magnitude the coefficien of elasticity of demand for leaf wrapped tempe is inelastic category. Keywords: Demand, Leaf Wrapped Tempe, Sub District Loa Kulu
Analisis keuntungan usaha peternakan sapi potong Hamdi Mayulu; Dany Saputra; Mursidah Mursidah
FORUM EKONOMI Vol 25, No 1 (2023): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.12323

Abstract

Penelitian bertujuan mengetahui biaya produksi, penerimaan, dan keuntungan peternak sapi potong di Desa Karya Jaya Kecamatan Samboja Kabupaten Kutai Kartanegara.  Penelitian dilaksanakan menggunakan metode survei melalui pendekatan purposive sampling dengan pertimbangan responden merupakan peternak yang memiliki sapi potong 3 sampai 12 ekor.  Data yang diperoleh bersumber dari data primer, dan data sekunder, serta dianalisis secara deskriptif kuantitatif, menggunakan rumus-rumus untuk mengetahui biaya produksi, penerimaan, dan keuntungan yang diterima peternak.  Hasil analisis diperoleh rata-rata biaya produksi peternak sapi potong untuk menunjang usahanya mencapai Rp.28.389.080.-/th, dan dari diperoleh penerimaan Rp.62.672.973.-/th, serta keuntungan sebesar Rp.34.283.893.-/th.  Usaha peternakan sapi potong mampu memberikan keuntungan terhadap peternak, dan kemungkinan mampu memberikan peningkatan kesejahteraan peternak
PERSEPSI PETERNAK SAPI POTONG TERHADAP PEMANFAATAN TEKNOLOGI BIOGAS DI KECAMATAN PASER BELENGKONG KABUPATEN PASER Muhammad Tohri; Julinda Romauli Manullang; Mursidah Mursidah
Jurnal Peternakan Lingkungan Tropis Vol 2, No 1 (2019): Jurnal Peternakan Lingkungan Tropis
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jpltrop.v2i1.2641

Abstract

ABSTRACT Purpose of this research was to know the perception farmer in the utilization of the technology biogas and to know whether there was the relationship between the parception with the implementation of the technology biogas Selection of a group of cattle was done by means of purposive sampling and retrieval of the respondents with technique porportionate random sampling with the number of 27 people. The perception of the farmers was measured with einght indicators by using a likert scale. Testing to determine the level of adoption of farmers towards biogas technology was measured from the four indicators of the level of implementation of biogas technology. To determine the relationship between the perception of the breeders and the application of biogas technology used in the analysis the chi-squared (ᵪ 2). Results of the research suggests that the farmer’s perception to the technology biogas show perception positive and the value of the implementation of the positive, it can be seen from the value of ᵪ 2 count of 3,14 and the value was bigger than the vaule of ᵪ 2 2,920 tabel. Untilᵪ 2 calculated ≥ ᵪ 2 of the tabel (0,05), then Ha acceptance H0 push. Perception farmer against the technology biogas positive, the implementation of the technology biogas by the farmer positive, and there was a relationship perception farmer with the implementation of the technology biogas.
Pengembangan Perilaku Keuangan yang Cerdas Melalui Sosialisasi Pengelolaan Keuangan Pribadi pada Anak-Anak di Kelurahan Pantai Lango Mursidah Mursidah; Dayang Anna Anjelina
Jurnal Abdi Masyarakat Indonesia Vol 3 No 5 (2023): JAMSI - September 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.884

Abstract

Keuangan merupakan hal yang krusial bagi setiap individu, juga pada setiap tingkatan usia. Hal ini karena mendapatkan uang merupakan hal yang sulit, namun mengelola uang yang sudah diperoleh jauh lebih sulit. Selain itu, usia remaja merupakan masa dimana tiap insan merasa labil dan mudah terpengaruh. Tak memungkiri bahwa hal itu juga akan berdampak pada kemampuan mereka dalam mengelola uang. Atas hal tersebut, maka pengabdian ini dilakukan agar para remaja dapat memahami pentingnya mengelola keuangan sejak dini, sehingga kelak tidak ada penyesalan di hari tua. Objek dari pengabdian ini ialah SMP Negeri 019 Penajam di Kelurahan Pantai Lango. Kelas yang dipilih sebagai sampel pengbdian ialah kelas IX. Hal ini karena kelas IX merupakan kelas yang paling tepat dari segi usia dan juga tingkat pemahaman. Metode pegabdian berupa pemaparan materi serta studi kasus sederhana untuk siswa-siswi yang terpilih. Hasil pengabdian ini menemukan bahwa siswa-siswi kelas IX di Kelurahan Pantai Lango berada di tingkat well literate setelah diberikan paparan materi terkait literasi keuangan pribadi untuk anak-anak yang sebelumnya ada di tingkat less-literate. Selain itu, mereka juga sudah memahami isu pernikahan dini, yakni sulitnya mengatur keuangan jika gegabah dalam mengambil keputusan.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN BUAH APEL FUJI (Studi Kasus: Toko Buah King Fresh Kota Samarinda): ANALYSIS OF FACTORS INFLUENCING CONSUMER DECISIONS IN PURCHASING FUJI APPLES (Case Study: King Fresh Fruit Shop Samarinda City) Arief Rahman; Nella Naomi Duakaju; Mursidah
Agrifarm : Jurnal Ilmu Pertanian Vol 12 No 2 (2023): Jurnal llmu Pertanian Agrifarm
Publisher : Universitas Widya Gama Mahakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/ajip.v12i2.2485

Abstract

Imported apples are apples imported from abroad, there are several types that have been circulating in the market such as USA red apple and Fuji apple. This study aims were to determine the characteristics of consumers who buy fuji apples, and to determine the factors that influence consumer decisions in purchasing fuji apples. This research was conducted at King Fresh Fruit Store in Samarinda City from April to June 2022. The data used in the form of primary data collected through questionnaires and secondary data obtained from sources such as journals, BPS data, books and other literature that supports the research. Sampling used a non-probability sampling method with accidental sampling technique and the number of samples was 40 respondents. The data obtained were analyzed using descriptive analysis and logistic regression at the level of 5%. The results of this study indicated that the characteristics of consumers who buy Fuji apples are dominated by women, age range 15-64 years, high school education level/equivalent, have 3-4 family members, and have jobs as household workers and entrepreneurs. While the factors that influence consumer decisions in purchasing Fuji apples are price, taste, size and texture/crisp which have a significant effect on consumer decisions with a significance value of < 0.050. While the factors that do not influence consumer decisions in purchasing Fuji apples are color, freshness, income, number of family members, education level, benefits, and availability.
Strategi Pengembangan Agrowisata Di Desa Manunggal Jaya Kecamatan Tenggarong Seberang Kabupaten Kutai Kartanegara Berta Nauli Purba; Mursidah Mursidah; Firda Juita
Baselang Vol 6, No 1: APRIL 2026
Publisher : Fakultas Pertanian Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/bsl.v6i1.302

Abstract

Agrowisata menghubungkan sektor pertanian dengan pariwisata untuk meningkatkan nilai ekonomi, memperluas kesempatan kerja, dan mendorong pelestarian lingkungan. Kebun Belimbing Pak Sugiman merupakan contoh agrowisata berbasis masyarakat yang berkembang secara mandiri di Desa Manunggal Jaya. Meskipun memiliki potensi besar, lokasi ini menghadapi berbagai tantangan internal dan eksternal, seperti promosi yang terbatas, keterbatasan manajemen, serta persaingan dengan destinasi lain. Penelitian ini bertujuan untuk menganalisis faktor-faktor internal dan eksternal serta merumuskan strategi pengembangan yang tepat serta berkelanjutan untuk Kebun Belimbing Pak Sugiman. Data dikumpulkan melalui observasi, wawancara, dan kuesioner, kemudian dianalisis menggunakan matriks IFE dan EFE yang dilanjutkan dengan analisis SWOT. Hasil penelitian menunjukkan total IFE = 2,60 dan EFE = 2,87 dengan koordinat SWOT (1,63; 2,03) yang berada pada Kuadran I (strategi agresif). Oleh karena itu, strategi pengembangan difokuskan pada pemanfaatan kekuatan dan peluang untuk mencapai pertumbuhan. Rekomendasi utama meliputi penguatan promosi digital melalui media sosial berbasis keunggulan konsep wisata edukasi dan harga yang terjangkau, pengembangan paket wisata edukatif terpadu, peningkatan kualitas layanan melalui pelatihan dan perbaikan sarana, serta perluasan kerja sama dengan UMKM, lembaga pendidikan, dan instansi pemerintah guna mewujudkan agrowisata yang berkelanjutan dan inklusif. Membangun kemitraan dengan lembaga pendidikan formal dan non-formal, guna memperkuat posisi agrowisata sebagai destinasi edukatif yng mendukung program pembelajaran luar kelas (S3, O3).Memanfaatkan lokasi yang mudah dijangkau dan ketersediaan buah belimbing segar sebagai daya saing utama, didukung oleh program pemberdayaan dan promosi dari instansi terkait untuk memperluas segmentasi pasarKata kunci: agrowisata; belimbing; strategi pengembangan; IFE; EFE; SWOT
Identifikasi Permasalahan dan Solusi Usaha Rumah Cokelat Lung Anai untuk Peningkatan Pendapatan Mariyah Mariyah; Mursidah Mursidah; Lalu Danu Prima Arzani; Agung Enggal Nugroho; Sella Sella; Nailla Nursalsa Fadila
Jurnal Abdimas Kartika Wijayakusuma Vol 7 No 2 (2026): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v7i2.1503

Abstract

Usaha Rumah Cokelat Lung Anai merupakan salah satu Usaha Mikro Kecil Menengah (UMKM) berbasis pengolahan kakao lokal yang memiliki potensi untuk meningkatkan nilai tambah komoditas kakao serta mendukung perekonomian masyarakat Dayak Kenyah di Desa Lung Anai. Namun, dalam pengembangannya masih terdapat berbagai kendala yang mempengaruhi produktivitas dan pendapatan usaha. Kegiatan pengabdian ini bertujuan untuk mengidentifikasi permasalahan yang dihadapi Rumah Cokelat Lung Anai serta merumuskan solusi yang dapat diterapkan. Metode yang digunakan meliputi observasi lapangan, wawancara, diskusi dengan pengelola, serta analisis terhadap aspek yang menjadi masalah. Hasil identifikasi menunjukkan permasalahan utama pada aspek produksi, aspek manajemen usaha, dan aspek pemasaran. Solusi yang ditawarkan adalah peningkatan kapasitas produksi dan pengembangan inovasi produk olahan kakao, pendampingan berupa penguatan strategi pemasaran digital melalui media sosial, peningkatan kualitas kemasan produk, serta penguatan kapasitas manajemen usaha. Implementasi solusi tersebut diharapkan mampu meningkatkan kapasitas produksi, memperluas jangkauan pasar, meningkatkan nilai jual produk, dan memperkuat daya saing usaha. Rumah Cokelat Lung Anai diharapkan dapat meningkatkan pendapatan secara berkelanjutan dan memberikan dampak positif bagi pemberdayaan masyarakat dan pengembangan ekonomi lokal.
EMPOWERMENT OF WOMEN THROUGH FARMER WOMEN’S GROUPS IN BUKIT BIRU VILLAGE TENGGARONG DISTRICT KUTAI KARTANEGARA (CASE STUDI OF KWT SRIKANDI JAYA) AJENG RERNO MURDANINGRUM; Mursidah; Midiansyah Effendi; Dina Lesmana
AGRIBUSINESS JOURNAL Vol. 19 No. 2 (2025): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v19i2.49589

Abstract

The agricultural program for to the Srikandi Jaya Women Farmers Group represents a form of women's empowerment aimed at improving skills, creativity and insight to provide opportunities for women to become more empowered. The purpose of this study was to determine the form of empowerment, the level of participation, and the benefits obtained by the Srikandi Jaya Women Farmers Group. The research was conducted in Bukit Biru, Tenggarong District, Kutai Kartanegara Regency. The sampling method used was purposive and conducted by census. Respondents in this study were 29 people, the analytical method used was descriptive qualitative method by measuring theattitude scale, likert by using a scoring. The results showed that the form of empowerment program given to the Srikandi Jaya women's farmer group was the women's farmer group as alearning class, cooperation unit, and production unit. The participation rate of members of the Srikandi Jaya women's farmer group, the monthly routinemeeting indicator was in the high category with an average score of 10.07, the agricultural counseling/meeting indicator was in the high category with an average score of 13.41, the training program indicator was in the high category with a score an average of 15.83. The benefits of the agricultural extension program included increased group income, enhanced roles of women, higher participation levels, and improved knowledge and insight among members.
Co-Authors Abubakar M. Lahjie Abubakar M. Lahjie AJENG RERNO MURDANINGRUM ANDY ANDY Arief Rahman Arif Ismanto, Arif Berta Nauli Purba DANIEL MUTAQQIEN Dany Saputra Dayang Anna Anjelina Dina Lesmana Firda Juita Hamdi Mayulu Julinda Romauli Manullang Lalu Danu Prima Arzani Mariyah Mariyah MASJAYA MASJAYA MASJAYA MASJAYA MEIDI B. JUDINNUR Midiansyah Effendi Muhammad Tohri Nailla Nursalsa Fadila Nella Naomi Duakaju Nila Kusumawati Nugroho, Agung Enggal Sella Sella Siti Balkis Try Julianda YAYA RAYADIN Yaya Rayadin YOSEP RUSLIM YOSEP RUSLIM