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All Journal Jurnal Abdimas Sang Buana Jurnal Kelola : Jurnal Ilmu Sosial International Journal of Science and Society (IJSOC) West Science Business and Management JPM INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)

Finny Redjeki

Universitas Sangga Buana

Author-ID : 4378337

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document

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Articles

PENGEMBANGAN DAN PEMEKARAN USAHA PERTANIAN, INDUSTRI KECIL-MENENGAH, EKONOMI, KOMUNIKASI, SERTA DAYA WISATA DAN BUDAYA DAERAH JAWA BARAT DI ERA GLOBALISASI Suhanda Suhanda; Erwan Komara; R. Didin Kusdian; Biller Pandjaitan; Ony Djogo; Asep Dion Nugraha; Demsi Minar; Yushar Kadir; Djoko Pitoyo; Cecep Deni Mulyadi; Tia Sugiri; Ketut Abimanyu Munastha; Wisnu Wijaya; Rodiah Rodiah; Fitri Syabandyah; Dody Kusmana; Suharjanta Wisnu Pitara; Ivany Syarief; Slamet Risnanto; Hanhan Hanafiah Solihin; Teguh Nurhadi Suharsono; Nunung Sanusi; Roni Tabroni; Triyani Hayati; Tata Zaenal Mutaqin; Didi Supardi; Finny Sri Redjeki; Anita Syafariah; Nenny Hendajany
Jurnal Abdimas Sang Buana Vol 1, No 1 (2020): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Desa Sunten Jaya, Kecamatan Lembang, Kabupaten Bandung Barat, merupakan desa yang memiliki banyak potensi. Namun potensi tersebut belum didukung dengan adanya bimbingan dan pengarahan untuk memaksimalkan potensi tersebut. Dengan menggunakan pendekatan wawancara dan diskusi, kelompok Pengabdian Kepada Masyarakat Universitas Sangga Buana bekerjasama dengan Universitas Kebangsaan mencoba untuk membantu mengembangkan potensi tersebut. Salah satu solusi yang ditawarkan adalah dengan membuat Website Penjualan untuk memasarkan hasil perkebunan dan industry kecil-menengah Desa Sunten Jaya. Dengan adanya kegiatan Pengabdian Kepada Masyarakat ini diharapkan dapat membantu masyarakat Desa Sunten Jaya untuk mengelola dan mengembangkan potensi desa mereka.

ANALYSIS OF HUMAN RESOURCES MANAGEMENT IN THE NEW NORMAL ERA TO DEVELOP LEARNING STRATEGIES Finny Redjeki
Jurnal Kelola: Jurnal Ilmu Sosial Vol 4 No 2 (2021): Jurnal Kelola : Jurnal Ilmu Sosial
Publisher : Globalwriting Academica Consulting & Publishing

The sudden emergence of the Covid-19 virus has caused changes in various aspects of our lives. These changes then lead to a new rule that needs to be followed by everyone, so this situation is referred to as the new normal. Human resource management has a vital role in life in the new normal and oversees various associations or institutions. In dealing with the new normal, various learning activities need to be changed so that the spread of the Covid-19 virus can be stopped or inhibited. Human resource management that oversees educational institutions needs to find new learning strategies. This research was carried out using a qualitative approach with secondary data sources. The study results indicate that the implementation of virtual learning guided by the teacher needs to be carried out with careful efforts, preparation, and debriefing to reduce errors that occur. Then, on the other hand, parents need to help and supervise their children in learning so that there is no laziness or cheating during exams at home. Through the role of teachers and parents, the value in the academic world can be upheld, so this strategy is considered appropriate in this new normal era.

Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic Finny Redjeki; Azhar Affandi
International Journal of Science and Society Vol 3 No 1 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

The Covid-19 pandemic since the beginning of 2020 has changed all aspects of people's lives. The community must start a new life adaptation where the implementation of health protocols is not only mandatory but also a lifestyle trend. One of the new habits that many people are starting to implement is online shopping. This is an opportunity for MSMEs in Indonesia to be able to take this opportunity so that they can develop and sustain their business in the midst of the COVID-19 pandemic. Therefore, it is necessary for MSME players to be introduced to Digital Marketing. The goal of this study is to introduce the deployment of small and medium-sized enterprises in the MSME sector during the COVID-19 pandemic. This review takes a qualitative approach, using a literature review, to examine and solve research content issues. The results of the research show that digital marketing is very helpful for MSME players in Indonesia because with the various benefits that digital marketing has, it can increase the sales turnover of MSME players. However, digital marketing has not been widely applied to the MSME sector in Indonesia due to several factors, including not yet technological literacy, inadequate supporting facilities to Indonesia's geographic conditions which become obstacles. Therefore, researchers recommend a few simple things how to start a business with digital marketing, such as starting to determine marketing goals, marketing targets, determining the digital platform to use; determine the budget, and create content that can attract consumer attention. In this study, the authors also describe the added value obtained by customers who use digital marketing.

Implementation of Appropriate Marketing and Sales Strategies in Improving Company Performance and Profits Finny Redjeki; Haris Fauzi; Sidik Priadana
International Journal of Science and Society Vol 3 No 2 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Every company has a goal of getting a specific profit or as much as possible and maintaining or even trying to increase it for the long term. This goal can be realized if the sale can be carried out as planned. Thus it does not mean that the goods or services sold will always generate profits, so the above factors must receive full attention for the company. Superior competence in understanding customers and, therefore, the opportunity to provide satisfaction to customers and the ability to recognize competitors' movements. Companies that manage to control the market and this arena are called market-driven firms that balance these two orientations well to produce better marketing performance than companies with other directions. Coordination between the company's functions as an effort, for example, to share information about customers and competitors with all tasks better to face the growing competition from time to time.

SANTRI DIGITAL BERINOVASI DALAM BERWIRAUSAHA di DESA BENJOT CUGENANG CIANJUR JAWA BARAT (Rumah Tahfidz Baitul Qur’an Al-Karim Benjot) Irfan Sophan; Rani Sri Wahyuni; Finny Redjeki; Herlina Herlina; Sony Ayi Purnama
Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): July-JPM
Publisher : PDPI

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Santri Digital merupakan istilah yang menggambarkan santri yang tidak hanya mengutamakan pendidikan agama, tetapi juga aktif dalam mempelajari, menggunakan, dan memanfaatkan teknologi digital untuk kepentingan pribadi, pendidikan, dan kemajuan masyarakat. Dengan implementasi program Santri Digital Desa Benjot Cugenang Cianjur, diharapkan akan tercipta sebuah komunitas yang terampil dan terdidik dalam pemanfaatan teknologi digital. Hal ini dapat mendorong pertumbuhan ekonomi lokal, peningkatan kualitas pendidikan, serta kemajuan desa Benjot Cugenang Cianjur secara keseluruhan.

Utilization of Social Media and Online Platforms in Improving Customer Engagement of Fashion SMEs in Bali Arjang Arjang; Eva Yuniarti Utami; Finny Redjeki
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.698

This research investigates the intricate dynamics of social media utilization and online platform presence in shaping customer engagement for small and medium-sized fashion enterprises (SMEs) in Bali. A sample of 120 fashion SMEs participated in a cross-sectional survey, providing insights into their digital strategies and customer interactions. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the relationships between social media utilization, online platform presence, and customer engagement. Descriptive statistics, reliability, and validity analyses are conducted to ensure the robustness of the measurement model. The findings reveal a positive and significant impact of social media utilization on online platform presence and, subsequently, customer engagement. The mediating role of online platforms in enhancing customer interactions is highlighted. Practical implications and recommendations are provided for fashion SMEs seeking to optimize their digital strategies and foster meaningful customer engagements in the vibrant cultural context of Bali.

DIGITAL MARKETING COMMUNICATION STRATEGY VIA INSTAGRAM SOCIAL MEDIA Finny Redjeki
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Marketing communications via internet media can provide benefits in various fields. The marketing process via internet media is able to make it easier for consumers to obtain the goods they want. One of the social media on the internet that is widely used by people as a marketing communication medium is Instagram. Through Instagram, business people can display photos or videos of their products or services so that they can attract consumer interest. Instagram marketing is a marketing activity carried out using all the facilities provided by Instagram with the aim of increasing sales and establishing better communication with consumers. In managing a marketing communication system, effective and efficient strategy design and sales programs are needed. Sales promotion is an important part of a company's marketing communications strategy and sales promotion is a marketing activity that proposes the added value of a product (to get more than the existing value of the product) over a certain period of time in order to encourage consumer purchases, sales effectiveness or encourage other efforts. carried out by sales personnel according to Hermawan.

DATA-BASED MARKETING STRATEGIES: IMPACT ON COMPANY PROFITABILITY AND OPERATIONAL EFFICIENCY Finny Redjeki
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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This research discusses data-based marketing strategies and their impact on company profitability and operational efficiency. The main focus is how the application of customer data analysis can provide deeper insight into consumer needs and preferences. This allows companies to craft more personalized and relevant marketing campaigns, which in turn can increase customer retention rates and sales conversion opportunities. Findings show that data-driven marketing strategies contribute significantly to increased profitability and operational efficiency. Using the right data allows companies to allocate marketing resources more effectively, reduce waste, and increase ROI (Return on Investment). However, the challenges of managing and integrating data from multiple sources, as well as complying with privacy regulations, remain obstacles that must be overcome. The results of this research confirm that investment in technology, development of human resource analytical capacity, and implementation of an organizational culture that supports data-based decision making are key success factors. With the right strategy, companies can gain competitive advantage, increase profitability, and achieve optimal operational efficiency.

ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR IN THE DIGITAL Finny Redjeki
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 1 (2025): JULY
Publisher : CV. Adiba Aisha Amira

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The development of digital technology has driven significant changes in marketing strategies and consumer behavior. Social media has emerged as one of the main channels in building relationships between brands and consumers, as well as influencing various stages in the purchasing decision-making process. This study aims to analyze the impact of social media marketing on consumer purchasing behavior through a literature review approach. Data sources were obtained from relevant national and international scientific journals within the last five to ten years. The results of the literature synthesis show that social media directly and indirectly influences consumer behavior through engagement, trust, and perceived value. This study recommends that business practitioners develop personal and interactive content strategies, while academics are encouraged to continue research with an empirical approach to understand the influence between variables more deeply.

Co-Authors Anita Syafariah Arjang Arjang Asep Dion Nugraha Azhar Affandi Biller Pandjaitan Cecep Deni Mulyadi Demsi Minar Didi Supardi Djogo, Ony Djoko Pitoyo Dody Kusmana Eva Yuniarti Utami Haris Fauzi Hendajany, Nenny Herlina Herlina Irfan Sophan Ivany Syarief Ketut Abimanyu Munastha Komara, Erwan Moh. Sidik Priadana R. Didin Kusdian Rani Sri Wahyuni Rodiah Rodiah Roni Tabroni Sanusi, Nunung Slamet Risnanto Solihin, Hanhan Hanafiah Sony Ayi Purnama Suhanda Suhanda Suharjanta Wisnu Pitara Suharsono, Teguh Nurhadi Tata Zaenal Mutaqin Tia Sugiri Triyani Hayati Wisnu Wijaya Yushar Kadir

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