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All Journal MANAJERIAL The International Journal of Business Review (The Jobs Review) Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat IPTEKS Jurnal Pendidikan dan Pembelajaran Ekonomi Akuntansi EDUCARE
Lisnawati, Cucu
Program Studi Pendidikan Ekonomi, FKIP, Universitas Langlangbuana
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : MANAJERIAL

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THE INFLUENCE OF PERSONAL FACTOR ON PERCEPTION AND MOTIVATION IN THE SHIFTING OF SHOPPING PATTERN FROM TRADITIONAL TO MODERN MARKETS Pramiarsih, Euis Eka; Lisnawati, Cucu
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 20, No 1 (2021): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v20i1.24857

Abstract

The growth of modern markets (supermarket) has big influence on traditional markets, especially regarding their consumers. Therefore the purposes of this research are analyzing the influence of personal factor to perception and motivation in purchasing tendency from traditional market to modern market.The research was using survey method with 257 respondents (modern market consumer) which are selected by accidental respondent method. Collected data then proceed to be analyzed by Structural Equation Modeling (SEM) model utilizing AMOS Software Ver. 18.0.The result shows that personal factor significantly and positively influencing perception but negative and insignificant to the motivation of household shopping pattern from traditional market to modern market in Makassar, South SulawesiKeywords : personal, perception, and motivation factor
Co-Authors Ariesma Andriyanti Arni Ristianti Vitaloka Asep Hidayat Asri Fuji Rahayu Bella Anantha Sritumini Dadang Sadeli Dewi Rahmawati Widyaningsih Diny Septyani Rohandi Elisa Dianawati Erliany Syaodih Euis Eka Pramiarsih Evi Septiani Hani Dwi Nurmayani Hani Rahmawati Hilman Munazar Inra Gunawan Irna’s Dewi Wahyuningsih Ita Pitriyanti Iwan Gunawan Lia Mulyani Lina Nurhayati Neng Lisna Aripah Petris Akbar Popon Mariam Rachmawati Nur Istighfarin Reviandari Widyatiningtyas, Reviandari Ria Herdhiana Riska Sri Wahyuni Rita Zahara Sungging Handoko Syaban, Mumun Uus Manzilatusifa