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All Journal Journal of Economic, Bussines and Accounting (COSTING) Martabe : Jurnal Pengabdian Kepada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi
Winda Sri Astuti Doloksaribu
Universitas Prima Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Influence of Mobile Phone Service and Corporate Image on Customer Satisfaction of Bank CIMB Niaga Winda Sri Astuti Doloksaribu; Nora Anisa Br Sinulingga
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (884.023 KB)

Abstract

Bank CIMB Niaga mobile phone account is the account banking service based of mobile phone first in Asia, banking transactions by using cell phone number without ATM card. it is limited research about the influence of the existence this service to the corporate image and customer satisfaction. The purpose of this study is to analyze the influence of the phone account service with customer satisfaction, the company's image and analyse the influence of the company’s image with customer satisfaction of Bank CIMB Niaga. This research was conducted in April-May2021 with 100 respondents who have used phone account at least one month. Respondents selected by convinience sampling in Sun Plaza Medan. Data obtained were processed by using the SEM analysis (Structural Equation Modelling) with SMART PLS. The results showed a positive influence mobile phone account services to the satisfaction of the customer and are not significant but contribute towards satisfaction through the company's image. The positive influence of corporate image satisfaction and significant.
The Effect of Perceived Convenience, Service Quality, and OVO Cashback Promotion on Consumer Satisfaction in Students of the Faculty of Economics Rania Tabita Br Sebayang; Winda Sri Astuti Doloksaribu; Vivi Acela Br Sembiring; Lukas Kodrat Ardoman Bali; Kevin Irving Edward Nadapdap
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.058 KB)

Abstract

This research aims to find out how the effect of The Convenience Perception, Cashback Promo, and Quality of Service on Customer Satisfaction in Students of Universitas Prima Indonesia. This study used the SPSS application. In this study, the population used at Universitas Prima Indonesia was 93 students. The method used in this research is a quantitative approach. The results of this study variable Ease Perception have a positive and significant effect on Customer Satisfaction with a significance of 0.000 and thitung 5.223. Cashback Promo variables have a positive and significant effect on Customer Satisfaction with a significance of 0.000 and thitung 5,922. Service Quality variables have a positive and significant effect on Customer Satisfaction with a significance of 0.000 and thitung 5,678. Variables of Ease, Completion, and Quality of Service Precepts simultaneously affect Customer Satisfaction.
Antecedents Of Consumer Loyalty In PT. Rentokil Initial Medan Indonesia Esther Praja Anggriany Panggabean; Winda Sri Astuti Doloksaribu; Maisara Batubara
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1204

Abstract

The purpose of this study was to determine and analyze the effect of product quality and service quality on consumer loyalty at PT. Rentokil Initial Indonesia Medan. The method used in this research is a survey approach, this type of research is quantitative descriptive and the nature of this research is explanatory descriptive, data collection is done by questionnaire and documentation study, and data is analyzed using multiple linear regression. The results show that product quality and service quality simultaneously have a positive and significant effect on consumer loyalty, good product quality and service quality will be able to have a real impact on increasing consumer loyalty, and partially each product quality and service quality have a positive and significant effect. to consumer loyalty. The dominant product quality has an effect on consumer loyalty at PT. Rentokil Initial. Keywords: Product Quality, Service Quality, Consumer Loyalty
Pelatihan Digital Marketing Media Pemasaran Madu dalam Meningkatkan Perekonomian Masyarakat Kampung Baru Ina Namora Putri Siregar; Devi Alvionita Alindra; Winda Sri Astuti Doloksaribu; Maisara Batubara; Lasma Ria Tampubolon; Esther Praja
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 1 (2023): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i1.297

Abstract

Marketing techniques are now developing very rapidly, these marketing techniques are now called Digital Marketing. Digital Marketing has increased and has begun to compete with the existence of traditional marketing techniques. Digital marketing is considered more effective because it can reach a wider market and allows anyone to access and obtain information and carry out the buying and selling process more easily. This Sharing Session and digital marketing training in an effort to develop local products through social media networks aims to train honey small business players in Kampung Baru Village, Medan Maimun District, in maximizing the marketing of honey products. The stages of this activity are the preparation stage and the training stage as well as the Sharing Session. The result of this activity is that business actors obtain information about the usefulness of various features in the WhatsApp Business application and Facebook Marketplace, the use of advertising language, and product distribution techniques.
Pengaruh Ukuran Perusahaan, Umur Perusahaan, Leverage Terhadap Manajemen Laba PT. Panca Niaga Lestari Fanny Putri; Winda Sri Astuti Doloksaribu; Fenny Tanujaya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1822

Abstract

Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh ukuran perusahaan, umur perusahaan dan leverage terhadap manajemen laba. Jenis penelitian ini adalah explanatory research. Analisis yang dipakai adalah analisis regresi linier berganda dan koefisien determinasi serta uji simultan dan uji parsial. Hasil penelitian menunjukkan bahwa baik secara parsial maupun simultan, ukuran perusahaan, umur perusahaan dan leverage berpengaruh positif dan signifikan terhadap manajemen laba. Berdasarkan hasil penelitian ini, implikasi bagi manajemen yaitu menurunkan kegiatan manajemen laba serta memperhatikan faktor- faktor yang dapat mempengaruhinya seperti ukuran perusahaan, umur perusahaan dan leverage.
SOSIALISASI PENGEMBANGAN SOFT SKILL PADA ANAK-ANAK PANTI ASUHAN PELITA HARAPAN MEDAN Winda Sri Astuti Doloksaribu; Purnama Yanti Purba; Maisara Batubara; Esther Pradja Anggriany Panggabean; Mangasi Butarbutar
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.2123-2127

Abstract

Perkembangan teknologi digital saat ini memberikan perubahan perilaku pada anak dan masyarakat dalam melakukan aktivitas. Permasalahan yang dihadapi oleh anak-anak panti asuhan Pelita Harapan adalah kurangnya pengetahuan dan ketrampilan soft skill, hal ini disebabkan karena minimnya pendidikan dan pelatihan yang diberikan. Anak-anak panti asuhan merupakan generasi bangsa yang membutuhkan perhatian, bimbingan dan perkembangan ketrampilan agar menjadi manusia yang berkualitas dan memiliki masa depan yang penuh harapan. Metode yang dilakukan dalam PKM adalah kualitatif deksriptif melalui diskusi dan pelatihan. Pelatihan soft skill yang diberikan dosen Universitas Prima Indonesia memiliki tujuan untuk melatih kemampuan berfikir anak-anak, mengembangkan potensi diri, memberikan motivasi untuk berfikir inovatif dan menghasilkan karya dengan memanfaatkan sumber daya yang ada dilingkungan untuk meningkatkan perekonomian di masa depan.
Pengaruh Harga, Promosi Dan Kualitas Layananterhadap Kepuasan Pelanggan Gojek (Go-Ride) Pada Mahasiswa Fakultas Hukum UNPRI Sherla Wijaya; Winda Sri Astuti Doloksaribu; Yunus Andreas Sianturi; Chelsea Rajagukguk; Anjarani Anjarani; Erwina Erwina
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6659

Abstract

The Influence Of Price, Promotion And Service Quality On Gojek (Go-Ride) Customer Satisfaction In Students Of The Faculty Of Law UNPRI. Faculty of Economics, Prima Indonesia University. Thesis. This study aims to determine the effect of price on Gojek (Go-Ride) customer satisfaction, determine the effect of promotion on Gojek (Go-Ride) customer satisfaction, determine the effect of service quality on Gojek (Go-Ride) customer satisfaction, and determine price, promotion and service quality simultaneously influences Gojek (Go-Ride) customer satisfaction for UNPRI Law Faculty Students. This type of research uses descriptive quantitative methods. The population in this study amounted to 364 people with a sample of 78 respondents. The data analysis used in this study is Instrument Test, Classical Assumption Test, Multiple Linear Regression Analysis, Hypothesis Test, and Coefficient ofDetermination Test (R2). The results of this study are price has a positive and significant effect on customer satisfaction, promotion has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction and price, promotion and service quality simultaneously have a positive and significant effect on customer satisfaction customer satisfaction GOJEK (Go-Ride) to UNPRI Law Faculty Students. Keywords: Price, Promotion, Service Quality, Customer Satisfaction
Analisis Faktor - Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Konsumen E-Commerce Tokopedia Pada Mahasiswa Fakultas Sains Dan Teknologi Universitas Prima Indonesia Shannen Fania Halim; Winda Sri Astuti Doloksaribu; Chyntia Lienedy; Acai Sudirman
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7721

Abstract

This study aims to determine the effect of promotion on e-commerce Tokopedia purchase decision, determine the effect of service quality on e-commerce Tokopedia purchase decision, determine the effect of customer review on e-commerce Tokopedia purchase decision, and determine the effect of promotion, service quality, and customer review on e-commerce Tokopedia purchase decision. This type of research uses descriptive quantitative methods. The population in this study amounted 788 people with a sample of 89 respondents. The data analysis used in this study is Instrument Test, Classical Assumption Test, Multiple Linear Regresion Analysis, Hypotesis Test, and Coefficient of Determination Test (R2). The results of this study are promotion has a positive and significant effect on purchase decision, service quality has a positive and significant effect on purchase decision, customer review has a positive and significant effect on purchase decision, and promotion, service quality and customer review has a positive and significant effect on purchase decision on e-commerce Tokopedia in students of Science and Technology Faculty Prima Indonesia University. Keywords: Promotion, Service Quality, Customer Review, Purchase Decision
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN GREEN PRODUCT DI KOTA MEDAN Esther Praja Anggriany Panggabean; Lidya Natalia Pasaribu; Winda Sri Astuti Doloksaribu; Maisara Batubara
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13279

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh product knowledge, consumer environmental awareness, harga, dan ketersediaan produk terhadap keputusan pembelian green product di Kota Medan. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik convenience sampling, melibatkan 418 responden yang berusia 18-65 tahun di Kota Medan. Pengumpulan data dilakukan melalui kuesioner online dengan skala Likert 1-5. Analisis data menggunakan SmartPLS 3.0 dengan teknik analisis meliputi uji validitas (AVE >0.5), reliabilitas (CR >0.7), dan evaluasi model struktural. Hasil penelitian menunjukkan Product Knowledge (β=0.136, p=0.012), harga (β=0.398, p<0.001), dan ketersediaan produk (β=0.346, p<0.001) berpengaruh positif dan signifikan terhadap keputusan pembelian green product, sedangkan Consumer Environmental Awareness tidak berpengaruh signifikan (β=0.090, p=0.163). Model penelitian memiliki nilai R² sebesar 0.698 dan F-hitung 238.64 (F-tabel=3.864), mengindikasikan kemampuan prediktif yang baik. Temuan ini memberikan implikasi: (1) bagi produsen dalam menetapkan strategi harga kompetitif dan memperluas jaringan distribusi, (2) bagi peritel dalam memastikan ketersediaan produk dan display yang optimal, (3) bagi pemerintah dalam membuat kebijakan insentif produk ramah lingkungan, dan (4) bagi pelaku pemasaran dalam merancang edukasi konsumen yang mengintegrasikan aspek pengetahuan produk dengan manfaat praktis.
Co-Authors Acai Sudirman Anjarani Anjarani Chelsea Rajagukguk Chyntia Lienedy Erwina Erwina Esther Pradja Anggriany Panggabean Esther Praja Anggriany Panggabean Fanny Putri Fenny Tanujaya Kevin Irving Edward Nadapdap Lidya Natalia Pasaribu Lukas Kodrat Ardoman Bali Maisara Batubara Mangasi Butarbutar Nora Anisa Br. Sinulingga Purnama Yanti Purba Rania Tabita Br Sebayang Shannen Fania Halim Sherla Wijaya Siregar, Ina Namora Putri Tampubolon, Lasma Ria Vivi Acela Br Sembiring Yunus Andreas Sianturi