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All Journal Jurnal Ilmiah Mahasiswa FEB AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekobis : Ekonomi Bisnis & Manajemen JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Perspektif International Journal of Integrative Sciences International Journal of Emerging Issues in Islamic Studies Journal of Community Service and Society Empowerment Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Moch. Rizal
Universitas Teknologi Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pelatihan Dan Pendampingan Manajemen Keuangan Serta Pemasaran Digital Terhadap Pelaku UMKM Kelurahan Sarua Indah, Ciputat Tangerang Moch. Rizal; Muhammad Lutfi; Wenty Febrianti; Rawidjo; Rama Yuli
Jurnal Abdimas Tri Dharma Manajemen Vol. 4 No. 3 (2023): ABDIMAS Agustus 2023
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ABMAS.v4i3.p59-63.y2023

Abstract

Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memberikan pengetahuankepada santri Menumbuhkan Jiwa Entrepreneurship Pada Pemuda Di Era Digital BagiSantri Pada Yayasan Pondok Pesantren Dan Panti Asuhan Nurul Ikhsan MenghadapiKera Milenium. Selain itu memberikan pengetahuan akan pentingnya dunia wirusahadalam kehidupan.Sasaran kegiatan PKM adalah para santri Ponok Pesantren dan Panti Asuhan SerpongKota Tangerang Selatan Permasalahan diselesaikan melalui tiga (3) tahapan yaitu:persiapan, pelaksanaan dan evaluasi. Dalam kegiatan ini dilakukan dengan caramemberikan penyuluhan dengan materi kewirausahaanHasil kegiatan berjalan sesuai dengan yang diharapkan. Hal ini terlihat dari antusias parapeserta. Para peserta memeroleh input dari materi-materi yang disampaikan yangmeliputi materi kewirausahan dan pemasaran diera digitalisasi.Kata Kunci : kewirausahaa, Pemasaran dan Era Digital
Pengaruh Brand Equity dalam Memediasi Kampanye Sosial Media & Promosi Online: Pada Purchase Intention Penerimaan Mahasiswa Baru Rizal, Moch; Suhana; Noferiyansyah, Sander; Faqih Fadhlurrahman Priswanto, Raden
Perspektif Vol. 2 No. 6 (2023)
Publisher : Perspektif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53947/2zs2zw40

Abstract

Penelitian ini bertujuan menganalisis peran mediasi ekuitas merek terhadap pengaruh kampanye media sosial dan pemasaran digital pada niat beli mahasiswa baru STIE Muhammadiyah Jakarta selama pandemi Covid-19. Dengan sampel 100 mahasiswa baru, penelitian ini menggunakan model Structural Equation dengan software Smart PLS untuk menguji pengaruh langsung dan tidak langsung. Hasil penelitian menunjukkan bahwa kampanye media sosial dan promosi online secara langsung memengaruhi niat beli, serta efektif dalam menarik mahasiswa baru di masa pandemi. Namun, penelitian terbatas oleh waktu yang singkat dan jumlah sampel yang sedikit, serta hanya menggunakan kuesioner online. Penelitian ini diharapkan menambah wawasan teoritis tentang peran ekuitas merek dan memberikan acuan praktis bagi institusi dalam penerimaan mahasiswa baru dengan metode yang lebih baik.
ANALISIS PERBANDINGAN VOLUME PENJUALAN SEBELUM DAN SESUDAH PANDEMI COVID-19 Wildaniyah Malik, Safna; Rizal, Moch; Azmi Rizaldy, Muhammad; Pratama, Juanis; Bello, Febretho
Perspektif Vol. 2 No. 5 (2023)
Publisher : Perspektif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53947/c9w4j502

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui perbandingan perbedaan volume penjualan sebelum dan sesudah pandemi Covid-19. Jenis penelitian yang digunakan adalah penelitian komparatif. Penelitian ini bersifat membandingkan (Rochaety & Ratih Tresnawati, 2019). Penelitian komparatif ini menggunakan variabel yang sama tetapi untuk sampelnya lebih dari satu atau dalam jangka waktu yang berbeda. Sampel dalam penelitian ini adalah laporan penjualan barang yang konsisten pada PT. BAT sebelum dan sesudah pandemi Covid-19. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, uji normalitas menggunakan Shapiro-Wilk, dan uji Paired Sample T-test dengan bantuan program SPSS 26. Berdasarkan hasil analisis perbandingan menggunakan uji Paired Sample T-test menunjukkan bahwa hasil signifikan (2-tailed) dari ketiga sampel tersebut memiliki nilai < 0,05 maka Hᴏ ditolak dan H₁ diterima. Sehingga dapat disimpulkan bahwa terdapat perbedaan yang signifikan antara volume penjualan PT. BAT sebelum dan sesudah pandemi Covid- 19. Pada penelitian ini penelitian dibatasi pada populasi yang telah ditentukan yaitu laporan penjualan PT. BAT periode 2019-2020. teknik pengumpulan data dengan melakukan wawancara dengan pemilik perusahaan dan karyawan yang sudah bekerja dari sebelum pandemi covid-19.
Edukasi Literasi Finansial dalam Menjalankan Bisnis UMKM Secara Online di Kalangan Siswa SMA Maria Suryaningsih; Susi Susilawati; Moch Rizal; Viniyati Maftuchach; Sahrul Ramadhan
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 4 (2024): Desember : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i4.2689

Abstract

This community service aims to provide an understanding of financial literacy and training and guidance related to the use of social media to disseminate their products online to students of Muhammadiyah Wanaraja Garut High School. The problem faced by partners in this programme is the lack of understanding of students of Muhammadiyah Wanaraja Garut High School regarding financial literacy. The method of implementing this activity using the Participatory Action Research (PAR) method is carried out starting from the socialisation stage at the beginning of the service activity, in the form of providing information to partners / communities about community service activities to be carried out, the objectives of the activity, the stages of implementing the activity, and the schedule for implementing the activity based on an agreement between the proposing team and partners, the next stage of training and mentoring and evaluation of activities. The results of the activity showed an increase in the literacy knowledge of students of Muhammadiyah Wanaraja Garut High School (SMA) related to financial literacy before and after training.
Pemberdayaan UMKM Melalui Pelatihan Pemasaran Digital Di Desa Karang Satria Tambun Utara Kabupaten Bekasi Rizal, Moch.; Yuli, Rama; Rasenda, Rasendea; Wiyana, Hari; Ibarda, Aditya
Journal of Community Service and Society Empowerment Том 3 № 02 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i02.1801

Abstract

Digital marketing training is an important step in efforts to empower Micro, Small, and Medium Enterprises (MSMEs) to face business competition in the digital era. This community service program aims to improve the competence of MSME actors in Karang Satria Village, North Tambun District, Bekasi Regency, especially in utilizing digital media as a means of product marketing. The training is conducted with a practical and participatory approach, including introducing digital marketing platforms and content strategies and using digital applications that support sales. The results of the activity showed an increase in participants' understanding and skills in optimizing digital marketing, which had a positive impact on expanding market reach and increasing business turnover. These findings affirm the importance of digital marketing training as a means of empowering MSMEs to adapt and develop in the midst of information technology developments. It is suggested that there be further assistance to ensure the sustainability of the implementation of digital marketing strategies by MSME actors.
Consumer Ethnocentrism as Mediator Between Religiosity and Animosity on Starbucks Boycott Motivation Putri Firadani, Seprila; Rizal, Moch; Nurlaela Wati, Lela
International Journal of Emerging Issues in Islamic Studies Vol. 5 No. 1 (2025): July 2025
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeiis.v5i1.3099

Abstract

Increasing public awareness of social and political issues, as well as the link between certain products and political affiliation, is important for understanding how psychological factors can influence consumption behavior. This research aims to analyze the role of consumers' ethnosentiment in mediating the influence of religiosity and consumers' animosity to boycott motivation on Starbucks products in Jakarta. The methodology used in this study is descriptive and quantitative. using the SEM-PLS methodology with sample data of 230 respondents through the distribution of questionnaires. The results show that religiosity and consumers' animosity direct influence on boycott motivation, and consumers' ethnocentrism can mediate the influence of Religiosity and consumers' animosity on boycott motivation in Jakarta. This research is limited to Starbucks consumers in Jakarta and only analyzes psychological factors to analyze consumer behavior in carrying out boycotts. These results demonstrate the significance of considering psychological and social aspects when examining customer behavior and its effects on the business and society as a whole. shows that businesses must consider the social and political effects of their practices and comprehend the attitudes and beliefs that drive consumers to boycott.
The Role of Emotional Response in Mediating the Influence of Green Product and Green Promotion to Sales Performance, A Study on Dairy Products Marketed in Modern Market Channels Rizal, Moch; Zaenudin, Zaenudin; Rasenda, Rasenda; Ibarda, Aditya; Wiyana, Hari
International Journal of Integrative Sciences Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i8.10540

Abstract

This study aims to analyze the role of emotional response in mediating the influence of green products and green promotion on sales performance. This quantitative research with a causality design uses a sample of dairy product customers sold in modern market channels and is analyzed using the Structural Equation Model. The results of the study show that green products and green promotion directly have a positive effect on emotional response and sales performance. Emotional response is proven to affect sales performance and can mediate the influence of green products and green promotion on sales performance. Empirical evidence shows that the implementation of green products and green promotions can increase consumer emotional response and have an impact on improving sales performance. This study implies that the green marketing approach can enhance the integration of environmental issues in all aspects of the company's activities, from strategy formulation, planning, and production to distribution, which positively impacts sales performance. This green marketing concept is very relevant in answering fierce business competition declining global economic conditions and helping companies improve customer service and satisfaction with going green  
Co-Authors Azmi Rizaldy, Muhammad Bello, Febretho Chatarina Umbul Wahyuni Faqih Fadhlurrahman Priswanto, Raden Fensi Handayani Ibarda, Aditya Maria Suryaningsih Maria Suryaningsih Marlianingrum, Peggy Ratna Mugi Harsono Muhammad . Lutfi MUHAMMAD LUTFI Noferiyansyah, Sander Pratama, Juanis Putri Firadani, Seprila Rama . Yuli Rasenda, Rasenda Rasenda, Rasendea Rawidjo Rawidjo . Rawidjo . . Sahrul Ramadhan Solly Aryza Susi Susilawati Viniyati Maftuchach Wati, Lela Nurlaela Wenty . Febrianti Wenty Febrianti Wenty Febrianty Wildaniyah Malik, Safna Wiyana, Hari Yuli, Rama Zaenudin Zaenudin