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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Manajemen Bisnis dan Kewirausahaan ASSET: Jurnal Manajemen dan Bisnis Jurnal Kewarganegaraan Bussman Journal : Indonesian Journal of Business and Management Proceeding UMSurabaya
Edi Santoso
Universitas Muhammadiyah Ponorogo
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Kelincahan strategi sebagai mediasi dalam peningkatan kinerja UMKM yang dipengaruhi oleh teknologi digital Riawan Riawan; Wahna Widhianingrum; Edi Santoso
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 3 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i3.23242

Abstract

Performance measurement is the process of assessing progress towards achieving the planned goals. Through this measurement, the organization can evaluate and improve its production process, and can assess its achievement appropriately. In this study, we will test digital business on MSME performance, and the influence of digital business on SMEs performance through agility strategies. The amount of data obtained in this study was 43 SMEs factors. The results of this study are expected to provide information to SMEs actors in improving their performance by utilizing technology as a tool for their business operations. Based on the results of statistical tests using SmartPLS found that digital technology has no significant effect on the performance of SMEs. Furthermore, digital technology has a significant positive effect on agility strategy. And the agility strategy has a positive effect on the performance of SMEs. And the test of agility strategy can mediate the relationship between agility technology on the performance of SMEs. Pengukuran kinerja merupakan proses menilai untuk kemajuan menuju pencapaian tujuan yang telah direncanakan. Melalui pengukuran ini, organisasi dapat mengevaluasi dan meningkatkan proses produksinya, dan dapat menilai pencapaian dengan tepat. Pada penelitian ini, akan melakukan pengujian teknologi digital terhadap kinerja UMKM, dan pengaruh teknologi digital terhadap kinerja UMKM melalui strategi agility. Jumlah data yang diperoleh dalam penelitian ini sebanyak 43 pelaku UMKM. Hasil penelitian ini diharapkan dapat memberikan informasi terhadap pelaku UMKM dalam meningkatkan kinerjanya dengan memanfaatkan teknologi sebagai alat untuk operasional bisnisnya. Berdasarkan hasil uji statistik dengan menggunakan SmartPLS menemukan bahwa teknologi digital tidak berpengaruh signifikan terhadap kinerja UMKM. Selanjutnya teknologi digital berpengaruh positif signifikan terhadap strategi agility. Dan strategi agility berpengaruh positif terhadap kinerja UMKM. Dan uji strategi agility dapat memediasi hubungan antara teknologi agility terhadap kinerja UMKM.
FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK SEPEDA POLYGON DI MASA PANDEMI COVID 19 PADA CIVITAS AKADEMIKA UNIVERSITAS MUHAMMADIYAH PONOROGO Umi Farida; Andhi Anarta; Edi Santoso
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

ABSTRACT This study aims to determine the effect of brand image, product quality, lifestyle on purchasing decisions for polygon bicycle products in the academic community of Muhammadiyah University of Ponorogo. The sample in this research is 100 respondents. The testing stages used include instrument testing, coefficient of determination test and hypothesis testing. The analysis used in this study is multiple linear regression analysis. The results of this study indicate that: (1) Brand image has a positive and significant effect on purchasing decisions. (2) Product quality has a positive and significant effect on purchasing decisions. (3) Lifestyle has a positive and significant effect on purchasing decisions. (4) Brand image, product quality, and lifestyle simultaneously have a positive and significant effect on purchasing decisions. Keywords                    : Brand Image; Product Quality; Lifestyle;  Purchase DecisionABSTRAK Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek, Kualitas Produk, Gaya Hidup Terhadap Keputusan Pembelian Produk Sepeda Polygon Pada Civitas Akademika Universitas Muhammadiyah Ponorogo. Sampel dalam penelitiamn ini yakni 100 responden. Tahapan pengujian yang digunakan meliputi uji instrumen, uji koefisiensi determinasi dan uji hipotesis. Analisis yang di gunakan dalam penelitian ini yaitu analisis regresi linier berganda.Hasil penelitian ini menunjukan bahwa : (1) Citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian. (2) Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. (3) Gaya hidup berpengaruh positif dan signifikan terhadap keputusan pembelian. (4) Citra merek, kualitas produk, dan gaya hidup secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci                  : Citra Merek; Kualitas Produk; Gaya Hidup; Keputusan Pembelian
Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Showroom Mobil Manggala Motor Desa Janti Kecamatan Slahung Kabupaten Ponorogo Adham Rizky Pratama; Edi Santoso; Sri Hartono
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3590

Abstract

AbstrakPenelitian ini menggunakan pendekatan kuantitatif, yaitu data yang dapat dihitung berupa angka-angka. Penelitian dengan metode kuantitatif ini dimaksudkan untuk mengetahui pengaruh Promosi, Harga dan Kualitas Pelayanan terhadap kinerja konsumen pada Showroom Mobil Manggala Motor Desa Janti Kecamatan Slahung Kabupaten Ponorogo. Berdasarkan hasil pembahasan sesuai dengan data yang dikelola dengan model analisis regresi linear berganda disimpulkan bahwa; Berdasarkan hasil uji t variabel independen Pengaruh Promosi, diperoleh nilai t hitung < t table (5,730 < 1,984 ), maka Ho diterima, artinya tidak terdapat pengaruh. Pengaruh Promosi terhadap Keputusan Pembelian. Harga, diperoleh nilai t hitung > t table (10,397 > 1,984 ) maka Ho ditolak, artinya terdapat pengaruh Harga terhadap Keputusan Pembelian. Kualitas Pelayanan, diperoleh nilai t hitung > t table (2,297 > 1,984 ) maka Ho ditolak, artinya terdapat pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian. Berdasarkan hasil uji F variabel dependen Keputusan Pembelian, diperoleh nilai F hitung > F table (151,352 > 2,84) maka Ho ditolak, artinya terdapat pengaruh Promosi, Harga dan Kualitas Pelayanan secara bersama-sama/simultan terhadap Keputusan Pembelian.Kata Kunci: Promosi, Harga, Kualitas Pelayanan, Keputusan Pembelian AbstractThis study uses a quantitative approach, namely data that can be calculated in the form of numbers. Research with quantitative methods is intended to determine the effect of Promotion, Price and Service Quality on consumer performance at the Manggala Motor Car Showroom, Janti Village, Slahung District, Ponorogo Regency. Based on the results of the discussion in accordance with the data managed by the multiple linear regression analysis model, it is concluded that; Based on the results of the t-test of the independent variable Effect of Promotion, obtained the value of t count < t table (5.730 < 1.984), then Ho is accepted, meaning that there is no influence of Promotional Influence on Purchase Decisions. Price, the value of t arithmetic > t table (10.397 > 1.984 ) then Ho is rejected, meaning that there is an effect of price on purchasing decisions. Quality of Service, obtained the value of t arithmetic > t table (2.297 > 1.984 ) then Ho is rejected, meaning that there is an effect of Service Quality on Purchase Decisions. “Based on the results of the F test of the dependent variable of Purchasing Decision, the calculated F value > F table (151.352 > 2.84) then Ho is rejected, meaning that there is an effect of Promotion, Price and Service Quality together/simultaneously on the Purchase Decision.”Keywords : Promotion, Price, Service Quality, Buying Decision
Co-Authors Adham Rizky Pratama Aghnia Salma Salsabila Agum Gumelar Andhi Anarta Cindy Agustina Deva Ajib Dewi yuliana Eka Destriyanto Pristi Fery Setiawan Hadi Sumarsono Heri Wijayanto Nia Fitri Mardiani Riawan Riawan Selly Damayanti Setyo Adjie Siti Wulansari Sri Hartono Umi Farida Wahna Widhianingrum