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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pemimpin Bisnis Inovatif Jurnal Kemitraan Masyarakat
Arif Hadi Prasetyo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Pengaruh Brand Image Dan Service Quality Terhadap Revisit Intention Dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus Pada AHASS Comal Abadi Motor) Arif Hadi Prasetyo; Fitri Lukiastuti
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v10i2.225

Abstract

This study aims to analyze the effect of brand image on revisit intention, service quality on revisit intention, brand image on customer satisfaction, service quality on customer satisfaction, customer satisfaction on revisit intention and the mediating role of customer satisfaction on brand image with revisit intention and quality. service with the intention to revisit. The object of this research is AHHAS comal eternal motor. The characteristics of the sample are customers who have used service services at least twice. The sample used in this research is 100 respondents. The data analysis method used is SEM-PLS. The results of the study concluded that brand image has a positive and significant effect on revisit intentions, service quality has a positive and significant effect on revisit intentions, brand image has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer satisfaction and significantly to revisit intention, brand image has a positive and significant effect on revisit intention through customer satisfaction and service quality has a positive and significant effect on revisit intention through customer satisfaction
Pengembangan Usaha Produksi Olahan Tempe Di UMKM Keripik Tempe Mak Ribut Desa Loning Kecamatan Petarukan Kabupaten Pemalang Arif Hadi Prasetyo; Tri Handayani; Rengga Kusuma Putra; Dian Karisma; Nunung Wulan Sari; Rofiqoh Abibah; Dewi Ratna Sari; Silva Maily Chintya
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): Agustus : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.6112

Abstract

Mentoring activities for MSMEs engaged in snacks, namely tempeh chips. Production activities are carried out every day because of the many enthusiasts and consumers who like the products of the Mak Ribut Tempeh Chips MSME. The purpose of this activity is to The purpose of this activity is to provide assistance for business development in MSMEs by identifying problems that exist in MSMEs, and trying to provide alternative solutions. After conducting the observation stage, several problems were found faced by MSMEs, including not having a business profile, not having a logo, not having a promotional Banner, not having a packaging sticker, not having a stamp, not having promotional media in the form of product photos, production videos and promotional videos, not having a social media account, not knowing the calculation of HPP, and not having simple financial records. During the mentoring activities that created a series of activities that resulted in several programs and after analyzing the UMKM Keripik Tempe Mak Ribut produced a positive impact on UMKM owners such as having a business profile that is useful as a business identity, logo, Banner, packaging stickers that are useful for introducing product brands, stamps, product photos, production videos, promotional videos, social media accounts, as a promotional media in marketing their products, and updates on gmaps so that consumers know the location of the business. Calculation of HPP (Cost of Goods Sold) so that UMKM know how much profit is obtained, as well as simple bookkeeping so that business finances are organized and not mixed with personal finances.
Pengembangan Usaha Produksi Celana Anak UMKM Konveksi EV_Kids Product Desa Ambokulon, Kecamatan Comal, Kabupaten Pemalang Siti Masrokhah; Tri Handayani; Rengga Kusuma Putra; Nunung Wulan Sari; Anini Nihayah; Arif Hadi Prasetyo; Akhmad Maulana Malik; Sandya Khaela Nurisma; Diana Puspitasari; Fitriana Putri Kurniawati
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2771

Abstract

In Indonesia, micro, small, and medium enterprises (MSMEs) have long been recognized as a very important business sector due to their various real roles in the economy. However, MSMEs often face many obstacles in running their businesses. More incentive support from various parties, especially the government, is needed for the development of MSMEs. In order to overcome the problems faced by MSMEs and support their sustainability, a KKU (Business Field Study) activity was carried out by Group 15 at the KKU-11 of the Institute of Technology and Business (ITB) Adias Pemalang at the MSME “Ev_Kids Product.”After conducting an observation phase, several problems faced by the SME were identified, including the lack of social media for marketing, failure to calculate the Cost of Goods Sold (COGS) and maintain simple accounting records, absence of a business logo, banners, promotional image designs, organizational structure, business profile, product catalog, stamps, receipt books, and product attributes. Additionally, the SME had never produced a production video or promotional video.After conducting the observation phase, KKU actors formulated several business development assistance programs, namely creating social media accounts, calculating the Cost of Goods Sold (COGS), creating simple bookkeeping, creating a business logo, banners, promotional image designs, organizational structure, business profile, product catalog, stamps, note books, and product attributes in the form of hangtags. They also created production videos and promotional videos.
Peran Brand Image dalam Memediasi Pengaruh Celebrity Endorser, Product Quality, Social Media Marketing, dan Credibility of Influencer terhadap Purchase Intention Arif Hadi Prasetyo; Arif Budiharjo; Noor Rosyadi; Anis Setyorini
Jurnal Pemimpin Bisnis Inovatif Vol. 3 No. 1 (2026): Januari: Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v3i1.1282

Abstract

The growth of the digital economy in the 5.0 era has changed consumer behavior, particularly among students as digital natives. This study aims to analyze the influence of Celebrity Endorsers, Product Quality, Social Media Marketing, and Influencer Credibility on Purchase Intention, with Brand Image as a mediating variable. The research focuses on students in Pemalang Regency who use the Shopee e-commerce platform. A quantitative approach was employed, with data collected from 100 respondents through purposive and accidental sampling. Data analysis was conducted using multiple linear regression, path analysis, and the Sobel test with IBM SPSS 25. The results indicate that all independent variables have a positive and significant effect on Purchase Intention. In addition, Brand Image is proven to mediate the influence of these variables. The findings suggest that enhancing quality perception and selecting credible endorsers aligned with brand values are important strategies for Shopee to increase consumer purchase intention. This study provides empirical contributions to the development of digital marketing literature.
Co-Authors Akhmad Maulana Malik Anini Nihayah Anis Setyorini Arif Budiharjo Dewi Ratna Sari Dian Karisma Fitri Lukiastuti Fitriana Putri Kurniawati Noor Rosyadi Nunung Wulan Sari Nur ‘Azah Rengga Kusuma Putra Rofiqoh Abibah Sandya Khaela Nurisma Silva Maily Chintya Siti Masrokhah Tri Handayani