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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Arif Hadi Prasetyo
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Economics, Econometrics & Finance Social Sciences Other

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Analisis Pengaruh Brand Image Dan Service Quality Terhadap Revisit Intention Dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus Pada AHASS Comal Abadi Motor) Arif Hadi Prasetyo; Fitri Lukiastuti
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v10i2.225

Abstract

This study aims to analyze the effect of brand image on revisit intention, service quality on revisit intention, brand image on customer satisfaction, service quality on customer satisfaction, customer satisfaction on revisit intention and the mediating role of customer satisfaction on brand image with revisit intention and quality. service with the intention to revisit. The object of this research is AHHAS comal eternal motor. The characteristics of the sample are customers who have used service services at least twice. The sample used in this research is 100 respondents. The data analysis method used is SEM-PLS. The results of the study concluded that brand image has a positive and significant effect on revisit intentions, service quality has a positive and significant effect on revisit intentions, brand image has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer satisfaction and significantly to revisit intention, brand image has a positive and significant effect on revisit intention through customer satisfaction and service quality has a positive and significant effect on revisit intention through customer satisfaction
Pengembangan Usaha Produksi Olahan Tempe Di UMKM Keripik Tempe Mak Ribut Desa Loning Kecamatan Petarukan Kabupaten Pemalang Arif Hadi Prasetyo; Tri Handayani; Rengga Kusuma Putra; Dian Karisma; Nunung Wulan Sari; Rofiqoh Abibah; Dewi Ratna Sari; Silva Maily Chintya
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): Agustus : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.6112

Abstract

Mentoring activities for MSMEs engaged in snacks, namely tempeh chips. Production activities are carried out every day because of the many enthusiasts and consumers who like the products of the Mak Ribut Tempeh Chips MSME. The purpose of this activity is to The purpose of this activity is to provide assistance for business development in MSMEs by identifying problems that exist in MSMEs, and trying to provide alternative solutions. After conducting the observation stage, several problems were found faced by MSMEs, including not having a business profile, not having a logo, not having a promotional Banner, not having a packaging sticker, not having a stamp, not having promotional media in the form of product photos, production videos and promotional videos, not having a social media account, not knowing the calculation of HPP, and not having simple financial records. During the mentoring activities that created a series of activities that resulted in several programs and after analyzing the UMKM Keripik Tempe Mak Ribut produced a positive impact on UMKM owners such as having a business profile that is useful as a business identity, logo, Banner, packaging stickers that are useful for introducing product brands, stamps, product photos, production videos, promotional videos, social media accounts, as a promotional media in marketing their products, and updates on gmaps so that consumers know the location of the business. Calculation of HPP (Cost of Goods Sold) so that UMKM know how much profit is obtained, as well as simple bookkeeping so that business finances are organized and not mixed with personal finances.
Co-Authors Dewi Ratna Sari Dian Karisma Fitri Lukiastuti Nunung Wulan Sari Rengga Kusuma Putra Rofiqoh Abibah Silva Maily Chintya Tri Handayani