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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Kemitraan Masyarakat
Arif Hadi Prasetyo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Pengaruh Brand Image Dan Service Quality Terhadap Revisit Intention Dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus Pada AHASS Comal Abadi Motor) Arif Hadi Prasetyo; Fitri Lukiastuti
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v10i2.225

Abstract

This study aims to analyze the effect of brand image on revisit intention, service quality on revisit intention, brand image on customer satisfaction, service quality on customer satisfaction, customer satisfaction on revisit intention and the mediating role of customer satisfaction on brand image with revisit intention and quality. service with the intention to revisit. The object of this research is AHHAS comal eternal motor. The characteristics of the sample are customers who have used service services at least twice. The sample used in this research is 100 respondents. The data analysis method used is SEM-PLS. The results of the study concluded that brand image has a positive and significant effect on revisit intentions, service quality has a positive and significant effect on revisit intentions, brand image has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer satisfaction and significantly to revisit intention, brand image has a positive and significant effect on revisit intention through customer satisfaction and service quality has a positive and significant effect on revisit intention through customer satisfaction
Pengembangan Usaha Produksi Olahan Tempe Di UMKM Keripik Tempe Mak Ribut Desa Loning Kecamatan Petarukan Kabupaten Pemalang Arif Hadi Prasetyo; Tri Handayani; Rengga Kusuma Putra; Dian Karisma; Nunung Wulan Sari; Rofiqoh Abibah; Dewi Ratna Sari; Silva Maily Chintya
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): Agustus : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.6112

Abstract

Mentoring activities for MSMEs engaged in snacks, namely tempeh chips. Production activities are carried out every day because of the many enthusiasts and consumers who like the products of the Mak Ribut Tempeh Chips MSME. The purpose of this activity is to The purpose of this activity is to provide assistance for business development in MSMEs by identifying problems that exist in MSMEs, and trying to provide alternative solutions. After conducting the observation stage, several problems were found faced by MSMEs, including not having a business profile, not having a logo, not having a promotional Banner, not having a packaging sticker, not having a stamp, not having promotional media in the form of product photos, production videos and promotional videos, not having a social media account, not knowing the calculation of HPP, and not having simple financial records. During the mentoring activities that created a series of activities that resulted in several programs and after analyzing the UMKM Keripik Tempe Mak Ribut produced a positive impact on UMKM owners such as having a business profile that is useful as a business identity, logo, Banner, packaging stickers that are useful for introducing product brands, stamps, product photos, production videos, promotional videos, social media accounts, as a promotional media in marketing their products, and updates on gmaps so that consumers know the location of the business. Calculation of HPP (Cost of Goods Sold) so that UMKM know how much profit is obtained, as well as simple bookkeeping so that business finances are organized and not mixed with personal finances.
Pengembangan Usaha Produksi Celana Anak UMKM Konveksi EV_Kids Product Desa Ambokulon, Kecamatan Comal, Kabupaten Pemalang Siti Masrokhah; Tri Handayani; Rengga Kusuma Putra; Nunung Wulan Sari; Anini Nihayah; Arif Hadi Prasetyo; Akhmad Maulana Malik; Sandya Khaela Nurisma; Diana Puspitasari; Fitriana Putri Kurniawati
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2771

Abstract

In Indonesia, micro, small, and medium enterprises (MSMEs) have long been recognized as a very important business sector due to their various real roles in the economy. However, MSMEs often face many obstacles in running their businesses. More incentive support from various parties, especially the government, is needed for the development of MSMEs. In order to overcome the problems faced by MSMEs and support their sustainability, a KKU (Business Field Study) activity was carried out by Group 15 at the KKU-11 of the Institute of Technology and Business (ITB) Adias Pemalang at the MSME “Ev_Kids Product.”After conducting an observation phase, several problems faced by the SME were identified, including the lack of social media for marketing, failure to calculate the Cost of Goods Sold (COGS) and maintain simple accounting records, absence of a business logo, banners, promotional image designs, organizational structure, business profile, product catalog, stamps, receipt books, and product attributes. Additionally, the SME had never produced a production video or promotional video.After conducting the observation phase, KKU actors formulated several business development assistance programs, namely creating social media accounts, calculating the Cost of Goods Sold (COGS), creating simple bookkeeping, creating a business logo, banners, promotional image designs, organizational structure, business profile, product catalog, stamps, note books, and product attributes in the form of hangtags. They also created production videos and promotional videos.
Peran Brand Image dalam Memediasi Pengaruh Celebrity Endorser, Product Quality, Social Media Marketing, dan Credibility of Influencer terhadap Purchase Intention Arif Hadi Prasetyo; Arif Budiharjo; Noor Rosyadi; Anis Setyorini
Jurnal Pemimpin Bisnis Inovatif Vol. 4 No. 1 (2026): Januari: Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v3i1.1282

Abstract

The growth of the digital economy in the 5.0 era has changed consumer behavior, particularly among students as digital natives. This study aims to analyze the influence of Celebrity Endorsers, Product Quality, Social Media Marketing, and Influencer Credibility on Purchase Intention, with Brand Image as a mediating variable. The research focuses on students in Pemalang Regency who use the Shopee e-commerce platform. A quantitative approach was employed, with data collected from 100 respondents through purposive and accidental sampling. Data analysis was conducted using multiple linear regression, path analysis, and the Sobel test with IBM SPSS 25. The results indicate that all independent variables have a positive and significant effect on Purchase Intention. In addition, Brand Image is proven to mediate the influence of these variables. The findings suggest that enhancing quality perception and selecting credible endorsers aligned with brand values are important strategies for Shopee to increase consumer purchase intention. This study provides empirical contributions to the development of digital marketing literature.
Integrating Financial, Marketing, and Management Information Systems to Navigate Plastic Packaging Cost Volatility: Evidence from Food and Beverage MSMEs in Jabodetabek, Indonesia Nunung Wulan Sari; Siti Masrokhah; Anini Nihayah; Rengga Kusuma Putra; Arif Hadi Prasetyo
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 4 No. 2 (2026): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v4i2.2818

Abstract

The volatility of plastic packaging costs poses a serious challenge to the sustainability of food and beverage MSMEs because it directly impacts the production cost structure, product price stability, and business profitability. This condition encourages the importance of integrating financial, marketing, and management information systems as an adaptive strategy to improve MSME business resilience. This study aims to analyze the effect of integrating financial, marketing, and management information systems on the ability of MSMEs to overcome plastic packaging cost volatility, as well as to examine the mediating role of decision-making quality. The study used a quantitative approach with a survey method of 300 food and beverage MSMEs in the Jabodetabek area. Data collection techniques were carried out using a five-point Likert-scale questionnaire and analyzed using IBM SPSS Statistics through multiple linear regression analysis and path analysis. The results show that the integration of financial, marketing, and management information systems has a positive and significant effect on the ability of MSMEs to cope with plastic packaging cost volatility. The quality of decision-making was also shown to significantly mediate this relationship. This study implies that digital transformation based on information systems integration is an important strategy in improving operational efficiency, business adaptability, and resilience of MSMEs in situations of production cost uncertainty.
Peran Circular Economy Orientation dan Eco-Innovation Capability terhadap Sustainable Business Performance melalui Green Competitive Advantage pada UMKM Sektor Produksi Noor Rosyadi; Mahbub Djunaidi; Arif Hadi Prasetyo
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 3 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i3.1526

Abstract

Sustainability demands encourage production-sector SMEs to develop business practices that balance economic performance with environmental and social responsibilities. This study aims to analyze the role of Circular Economy Orientation and Eco-Innovation Capability in enhancing Sustainable Business Performance through Green Competitive Advantage. This study employed a quantitative approach with an explanatory research design. Data were collected using a Likert-scale questionnaire from 100 owners or managers of production-sector SMEs selected through purposive sampling and analyzed using SEM-PLS. The results indicate that Circular Economy Orientation and Eco-Innovation Capability have positive and significant effects on Green Competitive Advantage and Sustainable Business Performance. Green Competitive Advantage also has a positive and significant effect on Sustainable Business Performance. Furthermore, Green Competitive Advantage partially mediates the relationships between Circular Economy Orientation and Eco-Innovation Capability and Sustainable Business Performance. These findings demonstrate that improving sustainable business performance requires not only resource efficiency and environmentally friendly innovation but also the ability of SMEs to transform sustainability practices into competitive advantages. This study highlights the importance of integrating circular orientation, eco-innovation capability, and green competitive advantage to strengthen the long-term sustainability of production-sector SMEs.
Co-Authors Akhmad Maulana Malik Anini Nihayah Anis Setyorini Arif Budiharjo Dewi Ratna Sari Dian Karisma Fitri Lukiastuti Fitriana Putri Kurniawati Mahbub Djunaidi Noor Rosyadi Nunung Wulan Sari Nur ‘Azah Rengga Kusuma Putra Rofiqoh Abibah Sandya Khaela Nurisma Silva Maily Chintya Siti Masrokhah Tri Handayani