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All Journal Logika : Jurnal Penelitian Universitas Kuningan JIKA: Jurnal Ilmu Keuangan dan Perbankan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) BERNAS: Jurnal Pengabdian Kepada Masyarakat Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Riset Pendidikan Multidisiplin dan Pengabdian Kepada Masyarakat Dedikasi: Jurnal Pengabdian Kepada Masyarakat Prophetic : Professional, Empathy, Islamic Counseling Journal
Yanneri Elfa Kiswara
Universitas Kuningan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Upscale Bisnis Umkm Yanneri Elfa Kiswara Rahmantya; Dede Djuniardi; Odang Supriatna; Herma Wiharno; Agus Yadi Ismail; Yeyen Suryani
Jurnal Riset Pendidikan Multidisiplin dan Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2025): Juni-Juli 2025
Publisher : SMA Negeri 1 Bangkinang Kota

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrppm.v1i1.50

Abstract

Program Pengabdian kepada Masyarakat (PKM) merupakan salah satu bentuk kontribusi perguruan tinggi dalam mendukung pengembangan dan pemberdayaan masyarakat, terutama di sektor ekonomi. Melalui kegiatan ini, universitas berupaya untuk memberikan solusi nyata atas permasalahan yang dihadapi oleh masyarakat, termasuk dalam hal peningkatan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM). Program pengabdian masyarakat di Desa Geresik, Kecamatan Ciawigebang, Kabupaten Kuningan bertujuan meningkatkan daya saing UMKM edukasi bagaimana mengoptimalkan bisnis. Kegiatan ini melibatkan pelatihan intensif tentang fase bisnis, motivasi, dan regulasi yang relevan. Metode yang digunakan dalam kegiatan PKM ini meliputi lokakarya, sesi pelatihan langsung, dan konsultasi tanya jawab untuk mengatasi masalah spesifik yang dihadapi oleh UMKM. Para pemangku kepentingan yang terlibat dalam program ini mencakup dosen universitas, pengusaha, pejabat pemerintah daerah, dan pemilik UMKM dari desa tersebut. Hasilnya menunjukkan peningkatan kapasitas dan pengetahuan pelaku UMKM. Namun, diperlukan pembinaan lebih lanjut untuk dapat mengoptimalkan sumber daya desa dan meningkakan bisnis. Program ini menekankan perlunya edukasi berkelanjutan dan dukungan finansial untuk memastikan UMKM dapat mengoptimalkan bisnis dan meningkatkan daya saing produk. Kolaborasi dengan pemerintah, masyarakat, dan sektor swasta sangat penting untuk mencapai tujuan ini.
The Mediating Role of Financial Self-Efficacy between Digital Financial Literacy and Financial Well-Being among Youth Herma Wiharno; Yanneri Elfa Kiswara Rahmantya; Odang Supriatna
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 15 No. 1: Desember 2025
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v15i1.18546

Abstract

The increasing use of digital financial services among youth has not been matched by adequate digital financial competencies, creating risks that may negatively affect their financial well-being. This study aims to analyze the effect of digital financial literacy on financial well-being and examine the mediating role of financial self-efficacy in this relationship. Using a quantitative approach, data were collected from 380 university students through a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results reveal that digital financial literacy has a positive and significant effect on financial well-being, indicating that stronger digital financial capabilities enhance individuals’ ability to manage financial decisions in a digital environment. Financial self-efficacy also shows a significant positive influence on financial well-being and further strengthens the relationship between digital financial literacy and financial well-being. These findings highlight that psychological readiness plays an essential role in translating digital financial knowledge into effective financial behavior. The study contributes to the growing literature by integrating digital and psychological dimensions into a unified model of financial well-being. Practically, the results emphasize the need for targeted digital financial education and confidence-building initiatives to enhance financial resilience among youth in an increasingly digitalized economy. Keywords: Digital Financial Literacy; Self-Efficacy; Financial Well-Being; Youth; PLS-SEM
Pengaruh Promosi Media Sosial Dan Desain Tempat Terhadap Keputusan Pembelian Di Restoran Bernuansa Jepang Dede Sudiana; Herma Wiharno; Yanneri Elfa Kiswara
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14159

Abstract

The purpose of this study is to test: 1) the effect of social media promotion variables on purchasing decisions 2) the effect of place design variables on purchasing decisions This study is aimed at visitors to the Japanese-style restaurant Joglo Arunika, Kuningan Regency. The study uses verification methods with a quantitative approach. The population in this study is the number of visitors to the Joglo Arunika restaurant in Kuningan Regency. The sample in this study amounted to 100 respondents using the Nonprobability Sampling technique, especially spot sampling. Primary data collection was obtained by distributing questionnaires through questionnaire sheets distributed to respondents. This study uses an analysis tool (Partial Least Square) with the Smart-PLS 4 application. The results of this study indicate: 1) social media promotion variables influence purchasing decisions 2) place design variables influence purchasing decisions.
Optimalisasi Teknologi Digital dalam Meningkatkan Kemandirian Ekonomi Masyarakat Desa Yeyen Suryani; Entin Jumatini; Iskandar; Rani Tania Pratiwi; Yanneri Elfa Kiswara Rahmantya; Maulana Muhammad Solahudien; Wastam
DEDIKASI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): November
Publisher : Yayasan Dekhalisha Global Prestise

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemajuan teknologi digital telah mengubah pola bisnis dan ekonomi global, termasuk di tingkat desa. Masyarakat Desa Geresik, Kecamatan Ciawigebang, memiliki potensi ekonomi yang besar, namun masih menghadapi kendala dalam mengakses dan memanfaatkan teknologi digital untuk pengembangan usaha. Minimnya pemahaman dan keterampilan dalam kewirausahaan digital menjadi hambatan utama dalam meningkatkan daya saing dan keberlanjutan usaha lokal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan masyarakat Desa Geresik dalam memanfaatkan teknologi digital untuk kewirausahaan. Metode yang digunakan dalam pelatihan ini meliputi pendekatan partisipatif, yaitu penyampaian materi interaktif, praktik langsung, serta diskusi kelompok untuk memahami strategi pemasaran digital, penggunaan media sosial, dan manajemen bisnis online. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam mengelola usaha secara digital. Peserta mampu mengoptimalkan platform digital untuk promosi, transaksi, serta pengelolaan usaha berbasis teknologi. Kesimpulannya, pelatihan ini berhasil meningkatkan kesiapan masyarakat Desa Geresik dalam menghadapi era digital. Luaran dari kegiatan ini berupa publikasi artikel, peningkatan jumlah pelaku usaha digital, serta rencana pendampingan lanjutan guna memastikan keberlanjutan implementasi keterampilan yang telah diberikan.
The Interaction Between Entrepreneurial Marketing, Social Capital, and Human Capital on Innovative Performance Among MSMEs Siti Khotimah; Hendra Jayusman; M. Fatchurahman; Yanneri Elfa Kiswara Rahmantya; Darmono Darmono
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 3 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i3.289

Abstract

Background: Micro, small, and medium enterprises (MSMEs) face increasing competition, digitalization, and changing consumer preferences, requiring them to strengthen innovation capabilities through entrepreneurial marketing, human capital, and social capital Objective: This study aims to analyze the effects of entrepreneurial marketing, social capital, and human capital on the innovative performance of micro, small, and medium enterprises (MSMEs) in Kotawaringin Barat. Methods: This research employed a quantitative approach with an explanatory survey design. Data were collected from 44 MSME actors and analyzed using SEM-PLS through SmartPLS 4.0. Entrepreneurial marketing served as the independent variable, innovative performance as the dependent variable, and social capital and human capital as moderating variables. Results: The results show that entrepreneurial marketing, social capital, and human capital have positive and significant effects on MSME innovative performance. Human capital was also found to strengthen the relationship between entrepreneurial marketing and innovative performance. Conversely, social capital was not proven to moderate this relationship. The interaction between human capital and social capital, as well as the three-way interaction among entrepreneurial marketing, social capital, and human capital, was also not significant. These findings indicate that MSME innovative performance is determined more strongly by the strength of entrepreneurial marketing strategies and the quality of business actors’ capacities. Conclusion: The implications of this study emphasize the importance of strengthening human resource capacity, developing entrepreneurial marketing, and utilizing social capital productively to enhance regional MSME innovation.
Revitalisasi Ekonomi Masyarakat Desa Melalui Pengembangan Budidaya Maggot (Black Soldier Fly) Terintegrasi di Kawasan Waduk Darma Kabupaten Kuningan: Revitalizing the Village Community Economy Through Integrated Maggot (Black Soldier Fly) Cultivation Development in the Darma Reservoir Area, Kuningan Regency Happy Nursyam; Hefti Salis Yufidasari; Retno Tri Astuti; R. Moch. Rizqi Mubarak; Luqmanul Mushoddaq; Muhammad Fakhri Hibatillah; Arief Muaz Sidik; Yanneri Elfa Kiswara Rahmantya
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 7 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i7.10515

Abstract

Jagara Village, located in the Waduk Darma area of Kuningan Regency, holds significant potential in freshwater fisheries, particularly in fish farming using the Floating Net Cage (KJA) system. However, the optimal utilization of this potential is hindered by the high cost of commercial fish feed and the suboptimal management of household organic waste. This community service program aims to revitalize the village economy by providing training in the use of organic waste-based alternative fish feed. The activities were carried out in a participatory manner through workshops, hands-on practice, and intensive mentoring by academics, students, and practitioners. The results showed increased community knowledge and skills in managing local resources, along with a growing commitment by the village-owned enterprise (BUMDes) to independently develop maggot-farming units. This program helps reduce aquaculture production costs and minimize organic waste volume, while also serving as a replicable model for sustainable village-based enterprise development in other conservation areas.
Co-Authors Aini Nursafaah Apud Salehudin Bahtiar Arief Muaz Sidik Aziz Nurhafidz Darmono Darmono Dede Djuniardi Dede Djuniardi Dede Sudiana Entin Jumatini Hadi Kurniawanto Happy Nursyam Hefti Salis Yufidasari Hendra Jayusman Herma Wiharno Intan Agustiani Iskandar Iskandar ISMAIL, AGUS YADI Luqmanul Mushoddaq M. Fatchurahman Maulana Muhammad Solahudien Muhamad Ramdhan Muhammad Fakhri Hibatillah Odang Supriatna Pratiwi, Rani Tania R. Moch. Rizqi Mubarak Ramdani Ramdani Retnaning Tyas Retno Tri astuti Rita Sri Silvia Pamuji Sandi Kaci Wibowo Sandy Pratama Silvia Hendriyani Siti Khotimah Sutrisno Sutrisno Wastam Yeyen Suryani Yuniar Suprihatin