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All Journal Information Technology and Telematics Dinamik Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer INTECOMS: Journal of Information Technology and Computer Science Jiko (Jurnal Informatika dan komputer) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Journal of Telecommunication, Electronics and Control Engineering (JTECE) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Pengabdian Masyarakat Intimas (Jurnal INTIMAS): Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat Jurnal Pengabdian Sosial Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) Servis : Jurnal Pengabdian dan Layanan kepada Masyarakat
Teguh Khristianto
Universitas Stikubank Semarang
Religion Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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MAKSIMALISASI POTENSI PEMASARAN DIGITAL UMKM MANYARAN: STRATEGI COPYWRITING DAN HOOK YANG TERBUKTI EFEKTIF Saefurrohman, Saefurrohman; Khristianto, Teguh; Hartono, Budi; Lusiana, Veronica
Intimas Vol 5 No 1 (2025)
Publisher : Fakultas Teknologi Informasi dan Industri Unisbank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/intimas.v5i1.10006

Abstract

The entrepreneurs in Kelurahan Manyaran demonstrate substantial potential for UMKM development but face challenges in producing engaging and consistent digital content to sustain audience interest. The primary issue lies in limited understanding of copywriting techniques and the effective use of hooks. To address this, the FTII UNISBANK team, in collaboration with LPMK Manyaran, launched a community service program involving basic training in copywriting and hooks, AI-supported content creation, and ongoing mentorship. The program showed significant improvements in audience engagement and UMKM sales conversion, with an average engagement increase of 30%–50% within three months and a sales conversion rise from 5% to approximately 6.5%–7.5%. This sustained support aims to create a lasting positive impact, promoting business independence and fostering UMKM growth in the digital era.
Co-Authors Aji Priyambodo Arief Jananto Budi Hartono Budiarso, Zuly Budiarso Dewi Handayani Untari Ningsih Diah Laila Sani Dian Kristiawan Nugroho Dwi Agus Diartono dwi Budi Santosa Eddy Nurraharjo Eddy Nurraharjo Edy Supriyanto Eka Yulianti Eko Nur Wahyudi Faqih Fauzia Septiana Firstya Putra Pratama Herny Februariyanti Hersatoto Listiyono Isworo Nugroho Muji Sukur Murti, Hari Prihati Prihati Prillasari, Ade R. Soelistijadi Ratna Anugraheni, Sri Lestari Rayhan, Fahmi Fata Rudi Khairizal Sabila Amalia Fitri Sari, Septi Sekar Sariyun Naja Anwar Siska Narulita sitorus, yunita Sri Eniyati Sugiyamta, S Sunardi . THD. Wismarini Three Dyah Oktaviani Veronica Lusiana Wismarini, Th Dwiati Yohanes Suhari