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Marjam Desma Rahadhini
Program Studi Manajemen Fakultas Ekonomi Universitas Slamet Riyadi Surakarta
Economics, Econometrics & Finance Social Sciences

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PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION (Survei pada Konsumen Warung Selat Mbak Lies di Surakarta) Ashifa Dila Maharani; Marjam Desma Rahadhini; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 2 (2020): Jurnal Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research is to analyse 1) the effect of experiential marketing on repurchase intention; 2) the influence of experiential marketing on customer satisfaction; 3) the effect of customer satisfaction on repurchase intention; 4) the effect of experiential marketing on repurchase intention through customer satisfaction. This research is conducted at Warung Selat Mbak Lies Surakarta. The sampling technique uses purposive sampling with 160 respondents. The types of data that used are qualitative data and quantitative data, data sources consist of primary data and secondary data. Data analysis techniques used are the test instrument and Structural Equation Modeling (SEM). The results show that experiential marketing influences repurchase intention. Experiential marketing affects customer satisfaction. Customer satisfaction affects repurchase intention. Experiential marketing has an effect on repurchase intention through customer satisfaction at Warung Selat Mbak in Surakarta.
ANALISIS PENGARUH STORE ATMOSPHERE DAN KEDEKATAN EMOSIONAL TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan O’Pallet Cafe Boyolali) Devi Kurnia Pertiwi; Marjam Desma Rahadhini; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2020): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

The research was conducted at the O’Pallet Café Boyolali The purpose of this study is to analyze 1) the effect of store atmosphere on customer satisfaction; 2) the effect of emotional closeness on customer satisfaction; 3) the effect of customer satisfaction on customer loyalty; 4) the influence of store atmosphere on customer loyalty; 5) the effect of emotional closeness on customer loyalty; 6) the effect of customer satisfaction in mediating the effect of store atmosphere on customer loyalty; 7) the effect of customer satisfaction in mediating the effect of emotional closeness on customer loyalty. The type of data used is qualitative data and quantitative data, data sources consist of primary data and secondary data. The study population is all customers of O’Pallet Café Boyolali. The sampling technique used purposive sampling with slovin formula, obtained a sample size of 100 respondents. The data analysis technique used is multiple linear regression analysis and sobel tests. The result showed that store atmosphere influences customer satisfaction. Emotional closeness influences customer satisfaction. Customer satisfaction influences customer loyalty. Store atmosphere influences customer loyalty. Emotional closeness influences customer loyalty. Customer satisfaction mediates the effect of store atmosphere on customer loyalty. Customer satisfaction mediates the effect of emotional closeness on customer loyalty at O’Pallet Café Boyolali.
PENGARUH STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP NIAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei Pada Konsumen Marakez Café di Surakarta) Dita Rahmawati; Marjam Desma Rahadhini; Sumaryanto Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2020): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

This research was conducted on consumers Marakez Café in Surakrta, the type of data used is qualitative and quantitative data. Data sources used are secondary and primary data. The entire population in this study are all Marakez Café consumers whose numbers cannot be known. The sample used in this study was taken as many as 100 respondents. The sampling technique is done by using nonprobability sampling using purposive sampling method. In this study shows that store atmosphere and product quality significantly influence consumer satisfaction. Variable store atmosphere, product quality and customer satisfaction have a significant effect on repurchase intentions. The sobel test results in this study indicate that store atmosphere and product quality influence repurchase intentions with customer satisfaction as a mediating variable.
PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL MEDIASI Novi Dayuwati; Marjam Desma Rahadhini; Dorothea Ririn Indriastuti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 (2020): Edisi Khusus April 2020: Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research was to analyze: 1) Effect of product quality on customer satisfaction 2) Effect of service quality on customer satisfaction 3) Effect of product quality on customer loyalty 4) Effect of service quality on customer loyalty 5) Effect of customer satisfaction on customer loyalty 6) Satisfaction customers in mediating the effect of product quality on customer loyalty 7) Customer satisfaction in mediating the effect of service quality on customer loyalty. This research is a survey with a population of PT customers. Pegadaian, Cokronegaran Branch, Surakarta. The research sample of 100 people with purposive sampling technique. Data collection techniques used questionnaires, observation and literature study. Data analysis techniques used multiple linear regression analysis and Sobel test. The results showed that product quality has an affect on customer satisfaction. Service quality has an affects customer satisfaction. Product quality has an affects customer loyalty. Service quality has an affects customer loyalty. Customer satisfaction has an affects customer loyalty. Customer satisfaction mediates the effect of product quality on customer loyalty. Customer satisfaction mediates the effect of service quality on customer loyalty.
PENGARUH VISUAL MERCHANDISING, FASHION INVOLVEMENT TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Distro Nimco Mega Store di Surakarta) Evan Candra Wijaya; Marjam Desma Rahadhini; Edi Wibowo
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 (2020): Edisi Khusus April 2020: Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research was conducted on consumers Nimco Mega Store Distro in Surakrta, the type of data used is qualitative and quantitative data. Data sources used are secondary and primary data. The entire population in this study are all Nimco Distro consumers whose numbers cannot be known. The sample used in this study was taken as many as 100 respondents. The sampling technique is done by using non-probability sampling using purposive sampling method. In this study shows that visual merchandising and fashion involvement significantly influence positive emotion. Variable visual merchandising, fashion involvement, and positive emotion have a significant effect on impulse buying. The sobel test results in this study indicate that visual merchandising and fashion involvement influence impulse buying with positive emotion as a mediating variable.
PENGARUH SIKAP, NORMA SUBJEKTIF DAN MOTIVASI TERHADAP MINAT BELI PRODUK ONLINE (Survei pada Masyarakat di Karanganyar) Alviana Linda Kusuma; Marjam Desma Rahadhini; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 3 (2020): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to analyze the significance of the influence of attitudes, subjective norms and motivation on online buying interest in Karanganyar. This type of research used in this research is quantitative research. The type of data used is qualitative data and quantitative data, data sources used are primary data and secondary data. The population of this research is the people in Karanganyar who have an interest in conducting online shopping transactions with a sample of 70 respondents. Data collection techniques using questionnaires that go through the stages of testing the validity and reliability first. The regression requirements test uses the classic assumption test. Data analysis techniques used multiple linear regression analysis, t test, F test and the coefficient of determination. The results of this study indicate that the attitude of a positive and significant effect on online product purchase interest in Karanganyar communities, subjective norms have a positive and not significant effect on online product purchase interest in Karanganyar communities, and motivation has a positive and significant effect on online product purchase interest in the community in Karanganyar.
PENGARUH DESAIN PRODUK DAN HARGA KOMPETITIF TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI Umar Zaelani Sidiq; Marjam Desma Rahadhini; Sumaryanto Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 (2019): Edisi Khusus April 2019: Jurnal Ekonomi Dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to analysis the effect of product design and competitive prices on consumer trust, analysis the effect of product design and competitive prices on purchasing decisions, analysis the influence of consumer trust on purchasing decisions and analysis consumer trust in mediating the effect of product design and competitive prices on purchasing decisions. Type of this research is a survey consumers of UD. Yoso Jati. The sampling technique using non probability sampling techniques with an accidental sampling method of 70 respondents. The technique of data collection by questionnaires, literature studies and observation. Data analysis techniques using multiple linear regression analysis and Sobel test. The result of the study indicated that the product design and competitive prices have an effect on consumer trust, product design and competitive prices have an effect on purchasing decisions, consumer trust influences purchasing decisions, consumer trust in mediating the effect of product design on purchasing decisions, consumer trust does not mediate the effect of competitive prices on purchasing decisions
PENGARUH PRICE FAIRNESS DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK MINAT BELI ULANG (Survei pada Konsumen Rown Division Kota Surakarta) Siti Mukaromah; Marjam Desma Rahadhini; Rahayu Triastity
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 (2019): Edisi Khusus April 2019: Jurnal Ekonomi Dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Aim of the research are to explain 1) influence of price fairness to customer satisfaction; 2) influence of brand image to customer satisfaction; 3) influence price fairness to repurchase intention; 4) influence brand image to repurchase intention; 5) influence customer satisfaction to repurchase intention. This research at Rown Division Surakarta. Sample measurement is used as 115 respondents with nonprobability sampling technique and purposive sampling method. Data analysis technique used is Structural Equation Medeling analysis technique. Research result indicates that there is influence of direct price fairness towards customer satisfaction with a value of CR = 2,638 and value of p = 0,008; influence of direct brand image towards customer satisfaction with a value of CR = 2,891 and value of p = 0,003; influence of indirect price fairness towards repurchase intention with value of CR = 0,394 and value of p = 0,694; influence of direct brand image towards repurchase intention with value of CR = 2,389 and value of p = 0,017; and influence of direct customer satisfaction towards repurchase intention with value of CR = 2,280 and value of p = 0,023. Based on aim of research, suggestion for the Rown Division Surakarta is to pay attention to customer satisfaction of factors and brand image, so that cutomer feel satisfied and always want to make a repurchase intention.
PENGARUH SERVICESCAPE TERHADAP REPURCHASE INTENTION DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei Pada Konsumen Warung Selat Solo Mbak Lies) Desty Ratnasari; Marjam Desma Rahadhini; Suprihatmi Sri Wardinings
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 (2019): Edisi Khusus April 2019: Jurnal Ekonomi Dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the significance of the effects of servicescape on repurchase intention with consumer satisfaction on the consumers of Mbak Lies Solo Strait. This research was conducted at the consumers of Mbak Lies Solo Strait. The type of data used is qualitative and quantitative data. Data sources used are secondary and primary data. The entire population in this study were all consumers of Mbak Lies Solo Strait who could not know the amount. The sample used in this study was taken as many as 70 respondents. The data analysis technique used is classic assumption test, descriptive analysis, multiple linear regression analysis, t test, F test, and coefficient of determination, and Sobel Test. The results of this study indicate that servicescape has an effect on consumer satisfaction. Servicescape has an effect on repurchase intention. Consumer satisfaction mediates servicescape against repurchase intention.
PENGARUH KOMPENSASI, LINGKUNGAN KERJA, KESELAMATAN DAN KESEHATAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN (Survei pada Karyawan Kantor Terminal Bahan Bakar Minyak PT. Pertamina (Persero) Boyolali) Shofia Nur Sa’adah; Marjam Desma Rahadhini; Suprayitno Suprayitno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 3 (2019): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to analyze compensation, work environment, occupational safety and health (K3) on job satisfaction of employees of the Office of the Fuel Oil Terminal (TBBM) of PT. Pertamina (Persero) Boyolali. This research uses primary and secondary data. This type of research is a total sampling (census) of all TBBM employees of PT. Pertamina Boyolali. The study population was all TBBM employees of PT. Pertamina Boyolali as many as 112 employees. Data were analyzed using instrument test, classical assumption test, multiple linear regression, t test, F test, coefficient of determination. The results of the analysis show rewards for employee job satisfaction. Work environment for employee job satisfaction. Occupational safety and health (K3) affect employee job satisfaction.
Co-Authors Alviana Linda Kusuma Ashifa Dila Maharani Desty Ratnasari Devi Kurnia Pertiwi Dita Rahmawati Dorothea Ririn Indriastuti Edi Wibowo Evan Candra Wijaya Novi Dayuwati Novi Dwi Ariyani Rahayu Triastity Retno Susanti Shofia Nur Sa’adah Siti Mukaromah Sumaryanto Sumaryanto Suprayitno Suprayitno Suprihatmi Sri Wardinings Umar Zaelani Sidiq