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Retno Susanti
Program Studi Manajemen Fakultas Ekonomi Universitas Slamet Riyadi Surakarta
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PENGARUH KUALITAS PELAYANAN, HARGA, DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen The Hidden Place By Jox’s Surakarta) Anugrah Nadia Sukma; Sumaryanto Sumaryanto; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 2 (2020): Jurnal Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the importance of the influence of service quality, price, and store atmosphere on consumer satisfaction at The Hidden Place by Jox's Surakarta. This type of research is a consumer survey, the type of data used is qualitative data and quantitative data. Data sources used are primary data and secondary data. The population in this study are all consumers at The Hidden Place by Jox's Surakarta whose numbers are not known with certainty. Samples amounted to 100 respondents with accidental sampling technique. Data collection techniques using observation, questionnaires, and literature studies. The instrument test uses a validity test and a reliability test. The classic assumption test uses tests: Multicollinearity, Autocorrelation, Heteroscedasticity, and Normality. Data analysis techniques: multiple linear regression analysis, t test, F test, and the coefficient of determination (R2 ). The result of this study indicate that the service quality significantly influence consumer satisfaction in The Hidden Place By Jox’s Surakarta, price significantly influence consumer satisfaction in The Hidden Place By Jox’s Surakarta, and store atmosphere significantly influence consumer satisfaction in The Hidden Place By Jox’s Surakarta. Three variables contributed 31 percent.
PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION (Survei pada Konsumen Warung Selat Mbak Lies di Surakarta) Ashifa Dila Maharani; Marjam Desma Rahadhini; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 2 (2020): Jurnal Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research is to analyse 1) the effect of experiential marketing on repurchase intention; 2) the influence of experiential marketing on customer satisfaction; 3) the effect of customer satisfaction on repurchase intention; 4) the effect of experiential marketing on repurchase intention through customer satisfaction. This research is conducted at Warung Selat Mbak Lies Surakarta. The sampling technique uses purposive sampling with 160 respondents. The types of data that used are qualitative data and quantitative data, data sources consist of primary data and secondary data. Data analysis techniques used are the test instrument and Structural Equation Modeling (SEM). The results show that experiential marketing influences repurchase intention. Experiential marketing affects customer satisfaction. Customer satisfaction affects repurchase intention. Experiential marketing has an effect on repurchase intention through customer satisfaction at Warung Selat Mbak in Surakarta.
ANALISIS PENGARUH STORE ATMOSPHERE DAN KEDEKATAN EMOSIONAL TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan O’Pallet Cafe Boyolali) Devi Kurnia Pertiwi; Marjam Desma Rahadhini; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2020): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

The research was conducted at the O’Pallet Café Boyolali The purpose of this study is to analyze 1) the effect of store atmosphere on customer satisfaction; 2) the effect of emotional closeness on customer satisfaction; 3) the effect of customer satisfaction on customer loyalty; 4) the influence of store atmosphere on customer loyalty; 5) the effect of emotional closeness on customer loyalty; 6) the effect of customer satisfaction in mediating the effect of store atmosphere on customer loyalty; 7) the effect of customer satisfaction in mediating the effect of emotional closeness on customer loyalty. The type of data used is qualitative data and quantitative data, data sources consist of primary data and secondary data. The study population is all customers of O’Pallet Café Boyolali. The sampling technique used purposive sampling with slovin formula, obtained a sample size of 100 respondents. The data analysis technique used is multiple linear regression analysis and sobel tests. The result showed that store atmosphere influences customer satisfaction. Emotional closeness influences customer satisfaction. Customer satisfaction influences customer loyalty. Store atmosphere influences customer loyalty. Emotional closeness influences customer loyalty. Customer satisfaction mediates the effect of store atmosphere on customer loyalty. Customer satisfaction mediates the effect of emotional closeness on customer loyalty at O’Pallet Café Boyolali.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI Erna Murtiningsih; Retno Susanti; Dorothea Ririn Indriastuti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2020): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

Purpose of this study to know: 1) significance the effect of service quality and price on customer satisfaction, 2) significance the effect of service quality, price and customer satisfaction on customer loyalty, 3) the effect of service quality and price on customer loyalty with customer satisfaction as a variable mediation. The population of the study is the consumers of Warmindo Berseri Solo with a sample of 100 people and accidental sampling technique. Data collection techniques used observation, questionnaires and literature study. Data analysis techniques used path analysis. The results showed that service quality has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction. Service quality has a significant effect on customer loyalty. Price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Customer satisfaction mediates the effect of service quality on customer loyalty. Customer satisfaction mediates the effect of prices on customer loyalty.
PENGARUH KOMPENSASI, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN SWALAYAN LUWES NUSUKAN SURAKARTA Novi Lifia; Alwi Suddin; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2020): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

A company always have a lot ways to solve their problem for their employes especially at Luwes Nusukan Supermarket Surakarta the goals are for good impact and for the neatly of the company for the future to reach vision and mision. there are some factors that can influence the employe's performance: compensation, motivation and work environment. the purpose of this research are for: (1) analysis the significant compensation influence to the employes performance, (2) analysis the significant motivation influence to the employes performance, (3) to analysis the significant work environment influence to the employe performance. This research is done with survey method at Luwes Nusukan Supermarket Surakarta. this research is using qulitatif and quantitatif data, the source is using premier and sekunder data. the population of this research are the employes of Luwes Nusukan Supermarket Surakarta that is contain with 70 employes. the sample of the research are 70 employes with using sensus method. the data collection is using quisioner. technique analysis data is using classic asumtion, multiple linear aggresion analysis, desctiptive analysis, t test, f test, and coeficient of determation test. The result is showing that the compensation is have a good impact and not significant with the employes performance, the motivation is have a good impact and significant with the employes performance, the environment also have a good impact and significant to the employes performance.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI Tiyas Suci Istikomah; Suprihatmi Sri Wardiningsih; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 (2020): Edisi Khusus April 2020: Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the effect of product quality and price on customer satisfaction, the effect of product quality, price and customer satisfaction on customer loyalty, the effect of product quality and price on customer loyalty with satisfaction as a mediating variable. The population of this research is the customer of Warung Tengkleng Solo Bu Jito Dlidir with a sample of 100 respondents. Data collection techniques used questionnaire. Data analysis techniques used the t test, F test, coefficient of determination and multiple test. The results showed that product quality and price has significant effect on customer satisfaction. Product quality, price and customer satisfaction has a significant effect on customer loyalty. Customer satisfaction mediates the effect of product quality and price on customer loyalty.
PENGARUH SIKAP, NORMA SUBJEKTIF DAN MOTIVASI TERHADAP MINAT BELI PRODUK ONLINE (Survei pada Masyarakat di Karanganyar) Alviana Linda Kusuma; Marjam Desma Rahadhini; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 3 (2020): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to analyze the significance of the influence of attitudes, subjective norms and motivation on online buying interest in Karanganyar. This type of research used in this research is quantitative research. The type of data used is qualitative data and quantitative data, data sources used are primary data and secondary data. The population of this research is the people in Karanganyar who have an interest in conducting online shopping transactions with a sample of 70 respondents. Data collection techniques using questionnaires that go through the stages of testing the validity and reliability first. The regression requirements test uses the classic assumption test. Data analysis techniques used multiple linear regression analysis, t test, F test and the coefficient of determination. The results of this study indicate that the attitude of a positive and significant effect on online product purchase interest in Karanganyar communities, subjective norms have a positive and not significant effect on online product purchase interest in Karanganyar communities, and motivation has a positive and significant effect on online product purchase interest in the community in Karanganyar.
PENGARUH BRAND AWARENESS DAN BRANG IMAGE TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND ATTACHMENT SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Klinik Kecantikan Ella Skin Care Solo) Novita Mutiyara Sani; Retno Susanti; Dorothea Ririn Indriastuti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 (2019): Edisi Khusus April 2019: Jurnal Ekonomi Dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to determine the effect of brand awareness and brand image on purchasing decision wit brand attachments as a mediating variable in beauty clinic consumers ella skin care solo. The population in this study were Ella skin care solo beauty clinic consumers whose numbers were not yet known. Sampling technique uses accidental sampling. The sample is 85 respondents. This study uses quantitative analysis techniques (validity test, reliability test, multicollinearity test, autocorrelation test, heteroscedasticity test,normality test, multiple regression analysis, coefficient of determination, significance test (t test dan F test) and path analysis. The results of the study show that brand awareness and brand image have a significant effect on brand attachment. Brand awareness and brand attachment have a significant effect on purchasing decisions. Brand image does not have a significant on purchasing decision. Brand attachment mediates the influence of brand image on purchasing decision. Brand attachment does not mediate the influence of brand awareness on the decision to remove.
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Wahyu Utomo; Rahayu Triastity; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 3 (2019): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the significance effect of experiential marketing on customer satisfaction, analyze the significance effect of experiential marketing and satisfaction on customer loyalty and analyze the significance effect of experiential marketing on customer loyalty with customer satisfaction as an intervening variable. This research is a survey of customers at PT. Nasmoco Slamet Riyadi Solo with a sample of 100 people with purposive sampling technique. The technique of collecting data used questionnaires, observation and documentation. Data analysis used path analysis. The results showed that experiential marketing had a significant effect on customer satisfaction. Experiential marketing has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Experiential marketing has a significant effect on customer loyalty with customer satisfaction as an intervening variable
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Survei pada Mahasiswa Pengguna Gojek di Universitas Slamet Riyadi Surakarta) Akmal Muhammad Fauzan; Sumaryanto Sumaryanto; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 4 (2020): Jurnal Ekonomi Dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the significance of the effect of service quality and price on consumer satisfaction of Gojek users. This research is a survey of students of the University of Slamet Riyadi who use Gojek. The study population was an unknown number of consumers using Gojek, Slamet Riyadi University students. A sample of 100 people with a purposive sampling technique. Data collection techniques using kueisoner, observation and literature study. The data analysis technique used multiple linear regression. The results showed that service quality had a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction.
Co-Authors Akmal Muhammad Fauzan Alviana Linda Kusuma Alwi Suddin Anugrah Nadia Sukma Ashifa Dila Maharani Devi Kurnia Pertiwi Dorothea Ririn Indriastuti erika novianda .putri@unisri.ac.id Erna Murtiningsih Hanung Pramono Lamidi Lamidi Marjam Desma Rahadhini Marjam Rahadhini Novi Lifia Novita Mutiyara Sani Rahayu Triastity Sumaryanto Sumaryanto Suprihatmi Sri Wardiningsih Titin Indah Saputri Tiyas Suci Istikomah Wahyu Utomo