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All Journal AGRISE Habitat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL PANGAN Journal of Aquaculture and Fish Health Anjoro : International Journal of Agriculture and Business Asian Journal of Social and Humanities
Abdul Wahib Muhaimin
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of The Effect Of Experiential Marketing With The Concept Of "Better" Model and Emotional Branding on Consumer Loyalty Anik, Minhaju Dikri; Wahib Muhaimin, Abdul; Shinta HW, Agustina
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 1 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.01.28

Abstract

This study aims to describe experiential marketing factors with the concept of "BETTER" model and emotional branding on consumer loyalty, and analyze the influence of the "BETTER" model and Emotional Branding Factors on customer satisfaction and loyalty. The research location is at Bale Luwe Restaurant in Malang City. The sampling method in this study was non-probability sampling with a purposive sampling approach. The number of respondents was 100 respondents. Furthermore, the analysis method in the study used descriptive analysis and Structural Equation Modeling (SEM) analysis with the Warp Partial Least Square (WarpPLS) approach. Primary data was obtained through interviews and filling out online questionnaires, as well as field observations. Meanwhile, secondary data were obtained through literature studies from various related sources. The results of the Structural Equation Modeling (SEM) analysis show that Brand personality with sense indicators, Emotional Connection with feel indicators, Target audience with Think indicators, Exponential Element with act indicators, Two-way interaction with relate indicators and emotional branding variables all have a positive and significant effect on consumer loyalty.
Faktor-faktor yang Memengaruhi Loyalitas Konsumen Mie X di Kota Malang Ramadhani, Adellia Naula; Wahib Muhaimin, Abdul; Rayesa, Neza Fadia
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 2 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.02.2

Abstract

Bisnis kuliner (F&B) merupakan salah satu sektor yang berkembang di Kota Malang. Menurut data BPS (2023), Kota Malang telah mengalami peningkatan jumlah restoran sebesar 2,07% yang mengakibatkan terjadinya persaingan yang semakin ketat. Berdasarkan pra-penelitian yang telah dilakukan sebelumnya, diketahui bahwa Mie X merupakan rumah makan spesialis mie pedas yang saat ini sedang berkembang dan digemari oleh sebagian besar konsumen di Kota Malang. Keberhasilan ini mendorong pihak kompetitor untuk mulai mengembangkan strategi baru yang bertujuan untuk merebut kembali pangsa pasar yang dimilikinya, salah satunya melalui diferensiasi produk. Kondisi ini menyebabkan Mie X berada dalam situasi yang terancam dan bahaya, sebab perusahaan tersebut tidak pernah melakukan inovasi, pengembangan, maupun upaya diferensiasi produk sejak pertama kali didirikan. Penelitian ini memiliki tujuan untuk (1) Menganalisis pengaruh variabel harga, rasa, kualitas pelayanan, dan promosi terhadap loyalitas konsumen Mie X di Kota Malang, dan (2) Mengetahui variabel apa yang paling memengaruhi loyalitas konsumen Mie X di Kota Malang. Penentuan sampel dilakukan secara non-probability sampling dengan teknik purposive sampling dan dianalisis melalui SEM-PLS dengan WarpPLS 7.0. Berdasarkan hasil penelitian, diketahui bahwa harga, cita rasa, dan promosi berpengaruh positif dan signifikan terhadap loyalitas konsumen, dengan rasa menjadi variabel yang paling berpengaruh terhadap loyalitas konsumen, sedangkan variabel kualitas pelayanan tidak berpengaruh signifikan terhadap loyalitas konsumen Mie X di Kota Malang. Oleh sebab itu, perusahaan disarankan untuk dapat mengoptimalkan strategi pemasaran terkait kualitas pelayanan, serta mempertahankan strategi pemasaran yang berkaitan dengan harga, cita rasa, dan promosi agar loyalitas konsumen dapat terjaga.
Optimization of Production Inputs For Potato Farming In Sumber Brantas Village, Bumiaji District, Batu City Syarifatul Karima, Lilis; Erni Widyastuti, Dyah; Mumpuningsih, Gumoyo; Wahib Muhaimin, Abdul; Isaskar, Riyanti
Asian Journal of Social and Humanities Vol. 3 No. 2 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i2.449

Abstract

Potatoes are a vital horticultural commodity in Indonesia, serving as an alternative staple food and an industrial raw material. However, potato farming in Sumber Brantas Village, Bumiaji District, Batu City faces inefficiencies due to excessive use of inputs, such as seeds and fertilizers, and financial constraints arising from rising input costs. This study aims to evaluate the efficiency and optimization of production inputs in potato farming to enhance productivity and sustainability. A quantitative research approach was employed, with data collected from 50 potato farmers through interviews and questionnaires. The Cobb-Douglas production function was used to analyze input efficiency, supported by classical assumption tests, including multicollinearity, heteroscedasticity, and normality tests. The findings reveal that land area and seeds are relatively efficient inputs, while fertilizers, pesticides, and labor remain inefficient and underutilized. Further optimization analysis showed that none of the production inputs had achieved optimal levels, indicating overuse in some cases and underutilization in others. These inefficiencies significantly limit production outcomes. The study concludes that targeted interventions are required to optimize resource allocation and improve input management. These insights provide valuable recommendations for farmers and policymakers to enhance agricultural productivity and economic viability in the region, contributing to more sustainable potato farming practices.
Co-Authors Agus Tjahjono Agustina Shinta Hartati Wahyuningtyas Anfendita Azmi Rachmatika Anik, Minhaju Dikri Anna Nafiah Karimatus Sholikhah Aris Sulistyono Budi Setiawan BUDI SETIAWAN Deana Aulia Juvitasari Dyah Erni Widyastuti Erlin Dwi Wardani Febriananda Faizal Jamilah Dahari Mumpuningsih, Gumoyo Nailatul Khoiriyah C Nuhfil Hanani Nuhfil Hanani Othysalonika Othysalonika Ramadhani, Adellia Naula Ramadhani, Desi Rayesa, Neza Fadia Redha Hikmasari Riski Agung Lestariadi Riyanti Isaskar Shinta HW, Agustina Silvana Maulidah Sivana Maulidah Suhartini Suhartini Sunaryati, Revi Syarifatul Karima, Lilis Tri Wahyu Nugroho