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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Asia-Pacific Management and Business Application Journal of International Conference Proceedings Jurnal Abdi Dharma Masyarakat EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
I Made Surya Prayoga
Program Magister Manajemen Universitas Udayana Jalan P.B. Sudirman, Denpasar, Bali, 80232
Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KEPUASAN KERJA TERHADAP TURNOVER INTENTION PT BINTANG BALI INDAH DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI Widyawati, Ni Made Putri; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 18 No 1 (2024): APRIL 2024
Publisher : Economic Education, University of Jember

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Abstract

Turnover intention atau niat untuk keluar adalah hal yang sering dan selalu terjadi dalam perusahaan. Namun, apabila intensinya tinggi maka akan menjadi salah satu permasalahan serius dalam perkembangan suatu perusahaan. Dengan demikian, fungsi perusahaan selain merekrut sumber daya manusia yang tepat, juga mempertahakan man power di perusahaan. Pemberdayaan sumber daya manusia tersebut merupakan kunci keberhasilan manajemen kinerja yang mampu meningkatkan kepuasan sekaligus komitmen kerja sehingga dapat meminimkan turnover intention (Wibowo, 2017). Riset dilaksanakan guna mengetahui pengaruh KSK terhadap TOI PT Bintang Bali Indah dengan KMO sebagai pemediasi. Sampel berjumlah 69 orang dari populasi sebanyak 226 karyawan dengan proportionate stratified random sampling yang merupakan bagian dari probability sampling. Riset menggunakan path analysis metode Structural Equation Model-Partial Least Square. Riset menghasilkan KMO tidak mampu menjadi pemediasi antara KSK dengan TOI. Hasil tersebut dikarenakan masing-masing dari KSK dan KMO berpengaruh tidak signifikan terhadap TOI walaupun KSK terhadap KMO memiliki pengaruh yang signifikan. Sehingga disarankan untuk riset selanjutnya mampu menggunakan variabel lain di luar KSK dan KMO dalam mempengaruhi TOI.
How Shopping Lifestyle Moderates the Effect of Product Variety and Store Atmosphere on Impulse Buying Payanti, Ni Made Ari Dewi; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2821

Abstract

Impulse buying is one of the effective steps that can be taken to improve marketing. Although impulse buying is seen as a negative stigma for shopper, for business actors, impulse buying is an opportunity that must be maximized with the right marketing strategy.The sampling technique was carried out using non probabilty sampling technique with accidental sampling method. The number of samples taken was 95 people who were shopper of Kanini Jewelry products who were or had purchased products from the Bali branch of Kanini Jewelry. The analysis techniques used in this study are multiple linear regresion tests, t tests and moderated regresion analysis (MRA) tests, using the IBM SPSS. The results of this study are product variety and store atmosphere have a positive and significant efect on impulse buying, shopping lifestyle moderates the efect of product variety and store atmosphere on impulse buying. So it is important for companies to pay attention to product variations and store atmosphere and shopping lifestyle of shopper.
MENINGKATKAN EFISIENSI DALAM PENYUSUNAN LAPORAN KEUANGAN DAN MEMBANTU DALAM MEREALISASIKAN TERKAIT PEMASARAN PADA AVERY LE NIXSUN VILLAS Mentari, Ni Made Indah; Prayoga, I Made Surya; Berlianti, Alvina
Jurnal Abdi Dharma Masyarakat (JADMA) Vol. 5 No. 1 (2024): April 2024
Publisher : LPPM Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/jadma.v5i1.8920

Abstract

Era globalisasi ini banyak persaingan bisnis yang semakin ketat, banyak perusahaan kecil hingga menengah menghadapi tantangan dalam mengoptimalkan kinerja divisi keuangan. Kemajuan teknologi memfasilitasi pelaksanaan kegiatan bisnis, termasuk penggunaan proses pengauditan berbasis komputer untuk menganalisis data secara efisien. Perangkat lunak perusahaan didasarkan pada praktik-praktik bisnis terbaik, yang merupakan solusi yang sukses dalam mencapai tujuan bisnis secara konsisten dan efektif di industri tertentu. Studi ini mengamati sebuah villa salah satu property milik perusahaan Waringin yang bernama Avery Le Nixsun Villas. Kegiatan dalam pengabdian masyarakat ini memiliki tujuan untuk melancarkan kegiatan operasional dari divisi accounting dan juga pemasaran.
Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Self Control Terhadap Impulse Buying Pada Pengguna E-Commerce Tokopedia Di Denpasar Novyantari, Ni Putu Widya; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2027

Abstract

This study aims to examine and obtain empirical evidence on the influence of hedonic shopping motivation, shopping lifestyle, and self-control on impulse buying among Tokopedia e-commerce users in Denpasar. This research employs a non-probability sampling method using a purposive sampling approach. The population consists of Tokopedia e-commerce users who engage in impulsive purchases, which are not precisely known, and the sample size is determined based on the number of indicators in the model, ranging from 5 to 10. The study includes 16 items as indicators, thus the sample size is determined to be 16 x 7 = 112 respondents. Path analysis is utilized to test hypotheses using SPSS version 25. The research findings indicate that hedonic shopping motivation and shopping lifestyle have a positive and significant impact on impulse buying, while self-control significantly negatively influences impulse buying among Tokopedia e-commerce users in Denpasar.  
How Shopping Lifestyle Moderates the Effect of Product Variety and Store Atmosphere on Impulse Buying Payanti, Ni Made Ari Dewi; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2821

Abstract

Impulse buying is one of the effective steps that can be taken to improve marketing. Although impulse buying is seen as a negative stigma for shopper, for business actors, impulse buying is an opportunity that must be maximized with the right marketing strategy.The sampling technique was carried out using non probabilty sampling technique with accidental sampling method. The number of samples taken was 95 people who were shopper of Kanini Jewelry products who were or had purchased products from the Bali branch of Kanini Jewelry. The analysis techniques used in this study are multiple linear regresion tests, t tests and moderated regresion analysis (MRA) tests, using the IBM SPSS. The results of this study are product variety and store atmosphere have a positive and significant efect on impulse buying, shopping lifestyle moderates the efect of product variety and store atmosphere on impulse buying. So it is important for companies to pay attention to product variations and store atmosphere and shopping lifestyle of shopper.
Peran Pengalaman, Perceived Compatibility, dan Pengaruh Sosial dalam Meningkatkan Persepsi Kebergunaan dan Niat Menggunakan Kembali QRIS (Studi Pada Pengguna Generasi Z) Usadi, Made Pradnyan Permana; Prayoga, I Made Surya; JS, I Putu Wahyu Dwinata; Sanjiwani, Putu Ari Pertiwi
EMAS Vol. 5 No. 12 (2024): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Penelitian ini bertujuan untuk menjelaskan faktor-faktor yang memengaruhi perilaku Generasi Z dalam menggunakan QRIS seperti pengalaman, perceived compatibility, dan pengaruh sosial. Survei dilakukan kepada 100 responden yang termasuk dalam kriteria generasi Z dan pernah menggunakan QRIS. Analisis Partial Least Square digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa pengalaman dan perceived compatibility berpengaruh positif dan signifikan terhadap persepsi kebergunaan. Persepsi kebergunaan juga ditemukan berpengaruh positif dan signifikan terhadap niat penggunaan kembali. Temuan ini menekankan bahwa pengalaman pengguna memiliki peran kunci dalam membentuk persepsi kebergunaan QRIS. Hal ini menunjukkan bahwa pelaku bisnis perlu memberikan perhatian khusus pada aspek pengalaman pengguna selama proses transaksi menggunakan QRIS. Pengalaman yang positif dapat membuat pengguna merasa bahwa QRIS benar-benar bermanfaat bagi mereka.
DIGITAL TRANSFORMATION THROUGH TECHNOLOGY ACCEPTANCE MODEL ADOPTION FOR SME RECOVERY ECONOMY DURING THE COVID-19 PANDEMIC Astiti, Ni Putu Yeni; Prayoga, I Made Surya; Imbayani, I Gusti Ayu
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.11

Abstract

Because it is anticipated that small and medium-sized businesses will be able to move the economy during the COVID-19 pandemic significantly, they are essential to the economy's recovery. Small and Medium Enterprise must be equipped with the ability and knowledge to adopt technology so that the business is run with added value and can stimulate capital owners to flow their capital to business people so that it can provide a multiplier effect on the economy as a whole, especially in the city of Denpasar. In order to better understand TAM, this study looked at the direct and indirect results of perceived risk, perceived ease of use, and perceived usefulness on both user behavior and intention to use. The sample in this study was 200 SMEs affected by Covid-19 in Bali and used the SEM test with the help of the Stata analysis tool version 16. Intention to use is affected by ease of use and perceived risk. User behavior is affected by intent to utilize. The intention to utilize is not affected by the perceived utility. Perceived usefulness cannot mediate the impact of perceived ease of use on intention to use. Intention to use can mediate the effect of perceived ease of use and perceived usefulness on usage behavior, while the intention to use cannot mediate the impact of perceived risk on usage behavior. The study's findings indicate that the accessibility of technology and the hazards associated with its use are important factors in influencing individuals' intentions to utilize technology. The ability of SMEs to progress in technology is crucial, and technology usability is crucial.
Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Self Control Terhadap Impulse Buying Pada Pengguna E-Commerce Tokopedia Di Denpasar Novyantari, Ni Putu Widya; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2027

Abstract

This study aims to examine and obtain empirical evidence on the influence of hedonic shopping motivation, shopping lifestyle, and self-control on impulse buying among Tokopedia e-commerce users in Denpasar. This research employs a non-probability sampling method using a purposive sampling approach. The population consists of Tokopedia e-commerce users who engage in impulsive purchases, which are not precisely known, and the sample size is determined based on the number of indicators in the model, ranging from 5 to 10. The study includes 16 items as indicators, thus the sample size is determined to be 16 x 7 = 112 respondents. Path analysis is utilized to test hypotheses using SPSS version 25. The research findings indicate that hedonic shopping motivation and shopping lifestyle have a positive and significant impact on impulse buying, while self-control significantly negatively influences impulse buying among Tokopedia e-commerce users in Denpasar.  
Green Awareness Effect on Consumers’ Purchasing Decision Prayoga, I Made Surya; Adiyadnya, Made Santana Putra; Putra, Bagus Nyoman Kusuma
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.008.03.4

Abstract

Environmental conditions are influenced by the behavior of the community itself. In this transparent era public awareness as a consumer is very important. Green awareness is needed as a consideration for making purchasing decisions. Consumers must be careful in choosing products to consume. Production of green products requires efforts that make product prices higher than green products on the other hand high prices usually make it difficult for consumers to make purchasing decisions on that product. Companies must inform people of product specifications about the products they produce are green products. This research was conducted in well known tourist city in Indonesia, Denpasar, Bali by taking the subject of teenagers in Denpasar. using purposive sampling method with a total sample of 108 respondents. The results showed that environmental awareness has a positive but not significant effect on purchasing decisions. Green product awareness has a positive and significant effect on purchasing decisions. price awareness has a positive and significant influence on purchasing decisions and brand image awareness has a positive and significant effect on purchasing decisions.
Co-Authors Berlianti, Alvina I Gusti Ayu Imbayani I Made Wardana JS, I Putu Wahyu Dwinata Made Santana Putra Adiyadnya Mentari, Ni Made Indah Ni Nyoman Kerti Yasa Ni Putu Yeni Astiti Novyantari, Ni Putu Widya Payanti, Ni Made Ari Dewi Putra, Bagus Nyoman Kusuma Putu Ari Pertiwi Sanjiwani Usadi, Made Pradnyan Permana Widyawati, Ni Made Putri