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All Journal MODUS-Jurnal Ekonomi dan Bisnis Asia-Pacific Management and Business Application EMAS
Putra, Bagus Nyoman Kusuma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH LINGKUNGAN KERJA, DISIPLIN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA KOPERASI KONSUMEN KUMBASARI BADUNG Apsari, Ni Nyoman Ari Putri; Rihayana, I Gede; Putra, Bagus Nyoman Kusuma
EMAS Vol. 6 No. 5 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i5.6230

Abstract

Penelitian ini dilakukan berdasarkan kesenjangan hasil penelitian terdahulu (research gap) dan perbedaan fokus bahasan tentang lingkungan kerja, disiplin kerja dan kepuasan kerja terhadap kinerja karyawan. Selain itu, terdapat pula permasalahan penelitian (research problem) yaitu belum tercapainya target kredit pada tahun 2023 dan dapat dilihat juga target tersebut mengalami fluktuatif di setiap bulannya. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh lingkungan kerja, disiplin kerja dan kepuasan kerja terhadap kinerja karyawan. Penelitian ini dilakukan pada Koperasi Konsumen Kumbasari Badung dengan sampel penelitian yang berjumlah 47 responden yang diambil menggunakan teknik sampling jenuh. Seluruh data yang diperoleh dari distribusi kuisoner layak digunakan, selanjutnya dianalisis menggunakan regresi linier berganda, analisis koefisien korelasi, analisis koefisien determinasi, uji hipotesis (uji F dan uji t). Hasil penelitian menunjukkan bahwa (1) Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Koperasi Konsumen Kumbasari Badung, sehingga semakin baik lingkungan kerja pada Perusahaan, maka akan semakin meningkat kinerja karyawan pada Koperasi Konsumen Kumbasari Badung (2) Disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Koperasi Konsumen Kumbasari Badung, sehingga semakin meningkat disiplin kerja karyawan, maka semakin meningkat kinerja karyawan pada Koperasi Konsumen Kumbasari Badung (3) Kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Koperasi Konsumen Kumbasari Badung, sehingga semakin tinggi kepuasan kerja karyawan, maka semakin meningkat kinerja karyawan pada Koperasi Konsumen Kumbasari Badung.
PERSONAL BRANDING, SOCIAL MEDIA MARKETING, DAN WORD OF MOUTH DALAM MENINGKATKAN BUYING DECISION PADA KONSUMEN E-COMMERCE SHOPEE Putra, Bagus Nyoman Kusuma; Vipraprastha, Tiksnayana
Modus Vol. 34 No. 1 (2022): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v34i1.5061

Abstract

ABSTRACT  In doing a good marketing effort to attract consumer purchasing decisions is to pay attention to personal branding, social media marketing and word of mouth. With the increasing number of purchasing decisions, especially those aimed at E-Commerce Shopee consumers, this study aims to find out the relationship between personal branding, social media marketing and word of mouth on purchasing decisions. This study involved 130 respondents. There are three hypotheses put forward for in-depth analysis. There are differences in previous studies, the results state that there is a relationship between personal branding, social media marketing and word of mouth on purchasing decisions. This research provides a number of implications, limitations and directions for further research. Keywords: personal branding; social media marketing; word of mouth; buying decision  ABSTRAK Dalam melakukan usaha pemasaran yang baik untuk menarik buying decision konsumen adalah dengan cara memperhatikan personal branding, social media marketing dan word of mouth. Dengan semakin meningkatnya buying decision terutama yang ditujukan pada konsumen E-Commerce Shopee, penelitian ini bertujuan untuk mencari tahu hubungan personal branding, social media marketing dan word of mouth terhadap buying decision. Penelitian ini melibatkan 130 responden. Ada tiga hipotesis yang dikemukakan untuk dianalisis secara mendalam. Terdapat perbedaan pada studi sebelumnya, hasil menyatakan bahwa adanya hubungan antara personal branding, social media marketing dan word of mouth terhadap buying decision. Dalam penelitian ini memberikan sejumlah implikasi, batasan dan arahan untuk penelitian selanjutnya. Kata kunci: personal branding; social media marketing; word of mouth; buying decision
Green Awareness Effect on Consumers’ Purchasing Decision Prayoga, I Made Surya; Adiyadnya, Made Santana Putra; Putra, Bagus Nyoman Kusuma
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.008.03.4

Abstract

Environmental conditions are influenced by the behavior of the community itself. In this transparent era public awareness as a consumer is very important. Green awareness is needed as a consideration for making purchasing decisions. Consumers must be careful in choosing products to consume. Production of green products requires efforts that make product prices higher than green products on the other hand high prices usually make it difficult for consumers to make purchasing decisions on that product. Companies must inform people of product specifications about the products they produce are green products. This research was conducted in well known tourist city in Indonesia, Denpasar, Bali by taking the subject of teenagers in Denpasar. using purposive sampling method with a total sample of 108 respondents. The results showed that environmental awareness has a positive but not significant effect on purchasing decisions. Green product awareness has a positive and significant effect on purchasing decisions. price awareness has a positive and significant influence on purchasing decisions and brand image awareness has a positive and significant effect on purchasing decisions.
Co-Authors Apsari, Ni Nyoman Ari Putri I Gede Rihayana I Made Surya Prayoga Made Santana Putra Adiyadnya Tiksnayana Vipraprastha, Tiksnayana