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Journal : AGRIEKONOMIKA

KONTRIBUSI USAHATANI LAHAN SURUTAN BENDUNGAN SERBAGUNA WONOGIRI TERHADAP KESEJAHTERAAN RUMAH TANGGA PETANI PENYEWA LAHAN SURUTAN Emi Widiyanti; Marcelinus Molo; Bekti Wahyu Utami
Agriekonomika Vol 1, No 2: Oktober 2012
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v1i2.360

Abstract

ABSTRACTThis study aimed to examine the effect of farming in the drawdown area of the Multi-purpose dam of Wonogiri to the welfare of the farmers and their families. About 63 farmers who engaged in a contractual arrangement with PT. Jasa Tirta I, represented by the Division IVwere selected for the field survey and interviews. The compelemntary data was collected through a series of Focus Group discussins (FGD)The study indicates that (a) the drawdown farming contributes 25,54% to the annual household income which is higher than the contribution of the farming outside the drawndown area. A large amount of drawndown income is primarily contributed by the corn aside from paddy and soybean; (b) the drawdown farming offers 28,11% to the total expenses of the household food consumption in a cropping season. This figure is higher than the contibution offered by farming outside the drawdown site, that is about 26,09%. Keywords: farming in the drawdown area of Multipurpose dam, income contribution
PERUMUSAN STRATEGI BERSAING JAHE INSTAN PRODUK CV. INTRAFOOD SURAKARTA MENGGUNAKAN PERCEPTUAL MAPPING Mohd. Harisudin; Emi Widiyanti; Anita Suharyati
Agriekonomika Vol 2, No 2: Oktober 2013
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v2i2.428

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui posisi bersaing jahe instan produk CV. Intrafood dan strategi bersaing yang dapat direkomendasikan untuk meraih keberasilannya. Metode dasar yang digunakan adalah analisis deskriptif. Penentuan lokasi penelitian ditentukan dengan metode purposive, yaitu CV. Intrafood Surakarta. Jenis data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Metode analisis data menggunakan analisis Perceptual Mapping. Dari hasil penelitian diperoleh informasi bahwa jahe instan produk CV Intrafood berada pada peringkat ke-2 dari produk empat jahe instan yang diperbandingkan. Atribut yang dapat dijadikan kekuatan utama dalam meningkatkan pemasaran jahe instan produk CV. Intrafood adalah manfaat produk. Sisi yang paling lemah adalah atribut desain kemasan dan kinerja produk dalam kemasan.  AbstractThis study aims to determine the competitive position of the product instant ginger CV. Intrafood and competitive strategy can be recommended to achieve success. The basic method used is descriptive analysis. Determining the location of the study are determined by purposive method, namely CV. Intrafood Surakarta. Data used in this study is primary data and secondary data. Method analyzed using Perceptual Mapping. From the results of the study concluded that instant ginger of CV Intrafood product ranks second of four instant ginger products are compared. Attributes that can be used as a major force in improving product marketing instant ginger CV. Intrafood is the benefits of the product. The weakest side is the packaging design and performance attributes of the product in the packaging.