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All Journal Journal of Business and Management Habitat Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Eduvest - Journal of Universal Studies Indonesian Journal of Innovation Multidisipliner Research Journal Integration of Management Studies Conference Proceedings International Conference on Education Innovation and Social Science International Research Journal of Business Studies Indonesian Journal of Innovation Multidisipliner Research
Sri Herliana
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Religion Aerospace Engineering Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Prioritizing Consumer-Driven Features for Development: A Case Study of Teman Survei Mutiara, Imelda; Herliana, Sri
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The research project aimed to identify the features most needed by customers of Teman Survei, an Indonesian startup in the property industry. The study employed a qualitative research approach to address which Teman Survei’s features are most needed by customers. Through thorough analysis and evaluation, the research findings revealed that the survey services were highly preferred by customers. This feature offered an immersive experience and allowed for comprehensive property condition evaluation without physical visits. The implications of the study highlighted the importance of aligning Teman Survei's services with customer expectations, enabling the company to optimize resources and avoid potential losses. By prioritizing the development of desired features based on customer needs, Teman Survei can enhance product-market fit, efficiency, and effectiveness. This research contributes to the advancement of the property industry in Indonesia and provides valuable insights for Teman Survei's business development.
A Business Success Framework of Indonesian Fan-Merchandise Artists Syaghofa, Hanna; Herliana, Sri
International Research Journal of Business Studies Vol. 18 No. 3 (2025): December 2025 - March 2026
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

This study examines the entrepreneurial activities of Indonesian fan-merchandise artists and develops a business success framework. Using an abductive qualitative approach, data were collected from semi-structured interviews with 11 artists who have operated their businesses for at least 3.5 years. The findings show that business success is shaped by a combination of intrinsic and extrinsic motivation, creative management practices, personal financial resources, market engagement strategies, and community support within the meso-environment. Meanwhile, macro-environmental factors such as legal awareness and economic conditions were found to restrict rather than facilitate business success. This study proposes a modified framework consisting of Motivation, Management, Money, Market, amd Macro/Meso Environment as contextual mechanisms crucial to fan-merchandise entrepreneurship. The framework contributes to understanding passion-based micro-entrepreneurship and offers practical insights for creative industry stakeholders in Indonesia.
Task Matching System to Optimize High-Mix Low-Volume Manufacturing using Design Thinking Methodology Adhiwane, Dimika; Herliana, Sri
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52015

Abstract

High mix-low volume (HM-LV) manufacturing environments face significant inefficiencies due to low repetition, high product variation, and complex labor allocation challenges. This study develops a Task Matching System to Optimize High-Mix Low-Volume Manufacturing using Design Thinking Methodology to address these issues at Startiara (pseudonym), an Indonesian commercial display manufacturer. By creating a human-centered, iterative solution, the system optimizes task assignments, enhances production speed, maintains product quality, and improves worker satisfaction. Drawing on theories like Adam Smith's division of labor, Wright's learning curve, and the theory of identical elements, the system sequences similar tasks to maximize efficiency and reduce cognitive switching. A mixed-methods approach incorporated historical production data, Likert-scale surveys, and two rounds of iterative testing. The system was implemented on seven product types with four experienced workers over six days. Results show an average productivity increase of 35–50%: Product A by 43% (13.08 to 18.74 pcs/hr), Product B by 35% (19.03 to 25.65 pcs/hr), and Product C by 50% (3.15 to 4.72 pcs/hr). Reject rates remained stable (e.g., Product A at 3.10%, Product C at 1.82%). Worker satisfaction improved markedly: task flow clarity from 3.2 to 4.5, perceived competence from 3.5 to 4.6, and task comfort from 3.1 to 4.4 (5-point Likert scale). Key sustainability factors include dynamic priority logic, task repetition thresholds, time buffers, and data-driven refinement. This framework offers SMEs in HM-LV contexts a practical tool to overcome operational inefficiencies.
Co-Authors Adhiwane, Dimika AINA, QORRI Arizal Khoironi, Arizal Dedi Budiman Hakim Diana Kholifatul Qudsi Ibrahim, Samy Octavio Mutiara, Imelda Qorina, Syifaya Rahmadanti, Adisya Resti Sudrajati Ratnaningtyas Sutardi, Acip Syaghofa, Hanna Tanti Novianti Yusman Syaukat Zuraida, Umi