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The Influence Of Brand Image On Consumer Decisions In Ordering Aqiqah Catering At Ananda Aqiqah, Pekanbaru City Haryono, Edi; Imam, Imam
Journal of Islamic Banking, Economics and Finance Vol. 2 No. 2 (2026): Januari 2026
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/jibef.v2i2.470

Abstract

The increasingly competitive business world has made brand image a crucial factor influencing consumer decisions when choosing a product or service. Brand image not only reflects product quality but also builds customer perception, trust, and loyalty. Companies that are able to build a strong brand image have a distinct advantage in winning the hearts of consumers. Purchasing decisions are the result of a complex consideration process, where consumers choose products that align with their needs, preferences, and values. In this context, brand image plays a significant role in influencing consumer perceptions of the quality, reliability, and value of a product or service. The more positive the brand image embedded in consumers' minds, the more likely they are to make a purchase. The results of this study, based on the results of a simple linear regression analysis, obtained a constant (a) of 17.379, meaning that when the brand image is absent or zero, the decision to order vectorvg vector aqiqah is still obtained at 17.379. Meanwhile, the relationship between brand image and purchasing decisions is positive, as evidenced by the regression coefficient (b) of 0.594, which means that every one-unit increase in brand image will increase the decision to order the aqiqah vector by 0.594. Based on the results of the T-Test (Partial), the calculated t value (9.884)> t table (1.980) is obtained. Therefore, H0 is rejected and Ha is accepted. This means that brand image has a significant influence on consumer purchasing decisions in ordering Ananda Aqiqah Catering. Based on the results of the study, the coefficient of determination (R2) value is 0.771, where this figure indicates that brand image influences consumer purchasing decisions in ordering Ananda Aqiqah Catering by 77%. While the remaining 23% is influenced by other variables not examined in this study. The recommendation in this study is that the management should further improve the brand image of Ananda Aqiqah Catering to make it more attractive to high-status consumers.
Transformasi Epistemologis Pembelajaran SD: Fenomenologi Deep Learning di SDN Pandede Imam, Imam; Fiqry, Rizalul; Khatimah, Khusnul
Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Vol. 6 No. 2 (2026): Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI), 2026 (2)
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/jppi.v6i2.3996

Abstract

Penelitian ini bertujuan untuk menganalisis secara mendalam pemaknaan dan implementasi Deep Learning oleh guru sekolah dasar dalam konteks Kurikulum Merdeka, serta mengidentifikasi dinamika pedagogis yang muncul dalam proses transformasi pembelajaran. Penelitian menggunakan pendekatan kualitatif dengan desain fenomenologi untuk mengeksplorasi pengalaman hidup (lived experiences) guru dalam menginterpretasikan perubahan paradigma pembelajaran. Partisipan penelitian terdiri atas empat guru sekolah dasar di SDN Pandede yang dipilih secara purposif. Data dikumpulkan melalui wawancara mendalam dan dianalisis menggunakan analisis tekstual komputasional berbasis N-Gram yang dipadukan dengan koding tematik untuk mengidentifikasi pola makna, tema, dan struktur pengalaman subjektif guru. Hasil penelitian menunjukkan bahwa Deep Learning dimaknai guru sebagai pergeseran paradigma pembelajaran dari berorientasi pada penyampaian materi menuju pembelajaran yang berfokus pada pemahaman konsep, keterlibatan aktif siswa, dan pengembangan berpikir kritis. Implementasi dilakukan melalui integrasi Problem-Based Learning, Project-Based Learning, diskusi reflektif, serta asesmen diagnostik untuk memetakan kesiapan belajar siswa. Pendekatan ini meningkatkan partisipasi, rasa ingin tahu, dan kualitas pemahaman konsep siswa, namun implementasinya masih menghadapi kendala struktural seperti keterbatasan waktu, tuntutan penyelesaian kurikulum, serta variasi kemampuan literasi dan numerasi siswa. Penelitian ini menyimpulkan bahwa implementasi Deep Learning di sekolah dasar merupakan proses transformasi pedagogis yang memerlukan dukungan sistemik, penguatan kompetensi profesional berkelanjutan, serta rekonstruksi praktik pembelajaran agar implementasi Deep Learning dapat berlangsung secara konsisten, adaptif, dan bermakna.