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Challenges in Developing Arabic Language Competence Among Madrasah Aliyah Students: Educator and Graduate Perspectives Fahrunnisa, Amalia; Rahmatika, Gita; Imam, Imam
Gunung Djati Conference Series Vol. 62 (2026): Education and Social Humanities Conference (ESHCo)
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

This study aims to identify educators’ views on the level of Arabic language competence among Madrasah Aliyah students, the main challenges faced by teachers in developing Arabic proficiency within the madrasah environment, graduates’ perceptions of the relevance and effectiveness of the Arabic learning they received, and the strategies that can be developed to address these challenges based on the perspectives of both educators and alumni. This research employs a descriptive qualitative approach to understand the challenges of developing Arabic language competence in Madrasah Aliyah from the viewpoints of teachers and graduates. Primary data were obtained from teachers and alumni through in-depth interviews, classroom observations, and documentation, while secondary data were derived from institutional documents and relevant literature. Data were analyzed using the Miles and Huberman interactive model, data reduction, data display, and conclusion drawing, allowing the findings to provide a comprehensive picture of the realities of Arabic language learning in the madrasah context. The results indicate that students’ Arabic competence, particularly in productive skills, remains low due to traditional teaching methods, limited facilities, and a lack of supportive language environments. Teachers face challenges such as low student motivation, disparities in students’ foundational abilities, and limited opportunities for professional development. Graduates perceive the Arabic learning they received as insufficiently aligned with current curricular and real-world demands. Improvement strategies point toward the adoption of communicative approaches, the integration of TPACK-based technology, and reforms in curriculum and learning materials.
The Influence Of Brand Image On Consumer Decisions In Ordering Aqiqah Catering At Ananda Aqiqah, Pekanbaru City Haryono, Edi; Imam, Imam
Journal of Islamic Banking, Economics and Finance Vol. 2 No. 2 (2026): Januari 2026
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/jibef.v2i2.470

Abstract

The increasingly competitive business world has made brand image a crucial factor influencing consumer decisions when choosing a product or service. Brand image not only reflects product quality but also builds customer perception, trust, and loyalty. Companies that are able to build a strong brand image have a distinct advantage in winning the hearts of consumers. Purchasing decisions are the result of a complex consideration process, where consumers choose products that align with their needs, preferences, and values. In this context, brand image plays a significant role in influencing consumer perceptions of the quality, reliability, and value of a product or service. The more positive the brand image embedded in consumers' minds, the more likely they are to make a purchase. The results of this study, based on the results of a simple linear regression analysis, obtained a constant (a) of 17.379, meaning that when the brand image is absent or zero, the decision to order vectorvg vector aqiqah is still obtained at 17.379. Meanwhile, the relationship between brand image and purchasing decisions is positive, as evidenced by the regression coefficient (b) of 0.594, which means that every one-unit increase in brand image will increase the decision to order the aqiqah vector by 0.594. Based on the results of the T-Test (Partial), the calculated t value (9.884)> t table (1.980) is obtained. Therefore, H0 is rejected and Ha is accepted. This means that brand image has a significant influence on consumer purchasing decisions in ordering Ananda Aqiqah Catering. Based on the results of the study, the coefficient of determination (R2) value is 0.771, where this figure indicates that brand image influences consumer purchasing decisions in ordering Ananda Aqiqah Catering by 77%. While the remaining 23% is influenced by other variables not examined in this study. The recommendation in this study is that the management should further improve the brand image of Ananda Aqiqah Catering to make it more attractive to high-status consumers.