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All Journal Media Wisata Tourism Scientific Journal Journal of Community Development Journal Of Humanities Community Empowerment Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Pariwisata dan Perhotelan Sadar Wisata: Jurnal Pariwisata
Hadi Jatmiko
Akademi Pariwisata Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Transportation Other

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Kajian kualitas layanan dan harga terhadap loyalitas konsumen melalui kepuasan pelanggan sebagai variabel mediasi selama masa transisi covid-19 : studi kasus pada hotel bintang IV di Jember Sandy, Syah Riza Octavy; Jatmiko, Hadi
Sadar Wisata: Jurnal Pariwisata Vol. 6 No. 1 (2023): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v6i1.379

Abstract

The Jember Branch of the PHRI Association (Persatuan Hotel dan Restoran Indonesia) as a reference in this study to stakeholder partners and exclusively to hotel service entrepreneurs for reference when deciding policies to deal with hotel marketing strategies against the transitional conditions of the Covid-19 pandemic and after. This research uses quantitative research methods. Hotel visitors in this study as a population. This research started from a survey with a test of research instruments. Furthermore, obtaining valid instruments, then conducting surveys to explore information through interviews and questionnaires to obtain primary data and secondary data. The data is processed using statistical processing applications. The next stage is to compile a final report based on the results of data analysis and scientific publications as the output of this research. The results of this study show that service quality has an influence on customer loyalty and satisfaction at Bintang IV Hotels in Jember Regency. Price has an influence on customer loyalty and satisfaction at the IV Star Hotel in Jember Regency. Customer satisfaction has an influence on customer loyalty and influences through the relationship between the influence of service quality and price on customer loyalty to the IV Star Hotel in Jember Regency
Market Basket Analysis (MBA) Pada Penentuan Daerah Wisata Di Kabupaten Jember Haerah, Kahar; Daryanto, Daryanto; Jatmiko, Hadi; Faozen, Faozen
Sadar Wisata: Jurnal Pariwisata Vol. 7 No. 1 (2024): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v7i1.592

Abstract

Pariwisata merupakan salah satu industri yang punya peran besar dalam pengembangan ekonomi di Indonesia. Hal tersebut juga didukung dengan hadirnya para pelaku usaha di industri pariwisata baik dalam skala besar maupun SME. Di era digital saat ini, perkembangan industri pariwisata pun bergerak semakin cepat. Hubungan antara para pelaku industri secara digital maupun di lapangan yang kini terjalin menawarkan kemudahan bagi para wisatawan domestik maupun mancanegara untuk bisa menikmati wisata di Indonesia.Market basket analysis adalah teknik penambangan data yang digunakan untuk mengungkap pola pembelian dalam bidang ritel apa pun. Tujuannya adalah memahami perilaku konsumen dengan mengidentifikasi hubungan antara barang-barang yang dibeli. Contohnya, konsumen yang membeli green tea juga akan cenderung membeli madu. Jadi, teknik ini secara kuantitatif akan menetapkan bahwa ada hubungan antara green tea dan madu
Co-Authors Adawiyah, Putri Robiatul Ashari, Rahmaningtyas Fitriana Daryanto Daryanto Faozen Faozen Faozen Faozen, Faozen Firdaus, Wahyu Ali Haerah, Kahar Juhanda Octavy Sandy, Syah Riza Ralinas, Fulka 'Ilmy Avicenna Ramadhan, Rizka ferdian