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PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN HOLCIM SOLUSI RUMAH BINTANG JAYA DI JEMBER Bagus Qomaruzaman Ratu Edi***, Jeffrey Andi Kesuma* Karim Budiono**
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 1, No 2 (2015): Jurnal Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

This research aims to know about the significiance of simultaneous effect of the promotion mix (advertising, personal selling, sales promotion, public relations and direct marketing) to be analysis from 3 variabels are sales promotion, personal selling and advertising to increase volume sales of construction products at Holcim Solusi Rumah Bintang Jaya Jember and know the promotional mix construction products company Holcim Solusi Rumah Bintang Jaya Jember. The reserch model is a field research, the research done by going directly to the company to got primary data through observation and interviews with corporate leaders. Other research methods bused in this study is the research library carried out with a bovew related open issues, as well as theresults of other studies that can support this reseach. The analytical method used is multiple regression analysis,F test, t test and coefficient of determination. Multiple regression models used to describe the relationship between independent variables and the dependent variabel. F test is often called the simulotaneous test, which is used to test wheter the independent variables used in the model can explain the change in the value of the dependent variable or not. t test used to determine the effect of each independent variable consisting of sales promotion, personal selling, and advertising to sales volume. Coefficient determination used to indicate that the the over all of variable of independent have influence in explaining variation change of sales volume. The results indicate that the effect of Promotional mix on sales volume construction products at Holcim solusi rumah Bintang Jaya Jember have a significant effect with the Personal selling variables as variables having an influence on the most significant increase in sales volume

PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN HOLCIM SOLUSI RUMAH BINTANG JAYA DI JEMBER Jeffrey Andi Kesuma* Karim Budiono** Bagus Qomaruzaman Ratu Edi***
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 1, No 2 (2015): Jurnal Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

This research aims to know about the significiance of simultaneous effect of the promotion mix (advertising, personal selling, sales promotion, public relations and direct marketing) to be analysis from 3 variabels are sales promotion, personal selling and advertising to increase volume sales of construction products at Holcim Solusi Rumah Bintang Jaya Jember and know the promotional mix construction products company Holcim Solusi Rumah Bintang Jaya Jember. The reserch model is a field research, the research done by going directly to the company to got primary data through observation and interviews with corporate leaders. Other research methods bused in this study is the research library carried out with a bovew related open issues, as well as theresults of other studies that can support this reseach. The analytical method used is multiple regression analysis,F test, t test and coefficient of determination. Multiple regression models used to describe the relationship between independent variables and the dependent variabel. F test is often called the simulotaneous test, which is used to test wheter the independent variables used in the model can explain the change in the value of the dependent variable or not. t test used to determine the effect of each independent variable consisting of sales promotion, personal selling, and advertising to sales volume. Coefficient determination used to indicate that the the over all of variable of independent have influence in explaining variation change of sales volume. The results indicate that the effect of Promotional mix on sales volume construction products at Holcim solusi rumah Bintang Jaya Jember have a significant effect with the Personal selling variables as variables having an influence on the most significant increase in sales volume

VARIABEL ASESTABILITAS INVESTASI PADA PRODUK PERBANKAN/TABUNGAN BERJANGKA (Studi Kasus Pada PT. Bank Tabungan Pensiunan Nasional – BTPN Cabang Jember) Wita Vianika; Karim Budiono
RELASI : JURNAL EKONOMI Vol 17 (2013)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i0.2

There are seventeen commercial banks that operate at Jember, they have similar services products but the different between them is the interest rate and their to the costomers, so that competation among banks to be highly competitive. This research at PT. Bank Tabungan Pensiunan Nasional (BTPN), Tbk than have specific market segments as compared to other banks. The independent variables in this research are interest rate (X1), promotion (X2), product (X3), eference group (X4) and location (X5) and the dependent variable is number of clients who invest at limited deposits. The purpose of this research are to know which of independent variables that influce the dependent variable and to know which of independent variables most dominant to dependent variable and interest rate is the most dominant variable in this research. Finally, the conclution that we can suggest are the main priority about policy interest rate and the other variables most improve their performance because they have positive correlation.

ANALISIS ALTERNATIF REPLACEMENT ATAU LEMBUR PADA PT. MITRATANI DUA TUJUH JEMBER Subhan Hariadi; Karim Budiono
RELASI : JURNAL EKONOMI Vol 16 (2012)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v16i0.60

PT Mitratani Dua Tujuh in Jember produces soy Edamame for the export market to Japan . Demand from Japan is increasing because Edamame manufacturers from China and Taiwan can not meet the demand from Japan. Increased demand at PT . Mitratani Dua Tujuh can still be met because of agricultural land in Jember still wide enough to produce Edamame. Increasing demand impact on labor requirements , so the company has two (2) alternatives to the use of labor. First, buy a new machine for sorting tool is the Individual Quick Frozen (IQF) or Second , using overtime system using human power . The purpose of the study in order to maximize profits. The analysis used analysis of financial loss (gain ), Net Present Value (NPV) , Internal Rate of Return (IRR) . From the analysis it is known that the largest net profit obtained by alternative purchase a new machine , but when viewed from a NPV analysis using alternative overtime it has a higher NPV . It was concluded that the use of overtime work better when compared to the purchase of a new machine .

HUBUNGAN ANTARA TINGKAT PELAYANAN DAN KUALITAS PRODUK DENGAN KEPUASAN PELANGGAN PADA PERUSAHAAN JASA EKSPOR IMPOR DAN PERGUDANGAN PADA PT. DWIPA MANUNGGAL KONTENA Budiono & Karim Irsyad Afuri Budiono
Jurnal Ekonomi Vol 25 No 01 (2016): [Jurnal STEI Ekonomi - JEMI] Vol. 25 No. 01 (Juni - 2016)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Penelitian ini bertujuan untuk mengetahui hubungan antara tingkat pelayanan dengan kepuasan pelanggan, mengetahui hubungan antara kualitas produk dengan kepuasan pelanggan dan mengetahui seberapa kuat hubungan tingkat pelayanan dan kualitas produk dengan kepuasan pelanggan.Penelitian ini dilakukan pada Perusahaan Jasa Ekspor Impor dan Pergudangan pada PT. DWIPA MANUNGGAL KONTENA, dengan menganalisa tingkat pelayanan dan kualitas produk dengan kepuasan pelanggan. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian survey yang menitikberatkan pada analisis kuantitatif. Penelitian survey merupakan penelitian yang mengambil sampel dari suatu populasi menggunakan kuesioner sebagai alat pengumpulan datanya. Sebagai obyek penelitian ini adalah semua perusahaan yang telah menggunakan jasa PT.Dwipa Manunggal Kontena dan sebagai sampel adalah pengguna jasa dalam kurun waktu 3 (tiga) tahun terakhir (2012 – 2014). Variabel yang diukur dalam penelitian ini adalah indikator-indikator yang berkaitan dengan tingkat pelayanan, kualitas produk dan kepuasan pelanggan, yang diukur menggunakan skala likert dan analis korelasi berganda. Berdasarkan pembahasan dapat disimpulkan bahwa terdapat hubungan positif dan signifikan antara tingkat pelayanan dengan kepuasan pelanggan adalah 0,448 termasuk dalam kategori sedang, dalam arti jika tingkat pelayanan itu baik, maka kepuasan pelanggan akan meningkat, dan sebaliknya. Terdapat hubungan positif dan signifikan antara kualitas produk dengan kepuasan pelanggan adalah 0,247 termasuk dalam kategori lemah, dalam arti jika kualitas produk itu baik, maka kepuasan pelanggan akan meningkat, dan sebaliknya. Terdapat hubungan positif dan signifikan antara tingkat pelayanan (X1), kualitas produk (X2), dengan kepuasan pelanggan (Y) adalah 0,449 termasuk dalam kategori sedang, dalam arti secara bersama-sama jika tingkat pelayanan dan kualitas produk itu baik, maka kepuasan pelanggan akan meningkat, dan sebaliknya.

ANALYSIS OF FINANCING EFFECTIVENESS IN SHARIA COOPERATIVES BMT BINA TANJUNG IN JEMBER Bagus Qomaruzzaman Ratu Edi; Karim Budiono; Musaiyadi Musaiyadi
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.603

According to the Decree of the Minister (Kepmen) of Cooperatives and UKM of the Republic of Indonesia Number 91 of 2004 Sharia Financial Services Cooperatives (KJKS) are cooperatives whose business activities are engaged in financing, investment, and savings according to the pattern of profit sharing (sharia). In carrying out its function as a property development house, the BMT Bina Tanjung Sharia Cooperative encourages saving activities and supports the financing of economic activities. The objectives of this study are (1) to determine the effectiveness of sharia financing that has been carried out by the BMT Bina Tanjung Sharia Cooperative in Jember; (2) Knowing the Net Performing Loan (NPL) financing of Sharia Cooperative BMT Bina Tanjung in Jember. This study uses the analysis of Financing Effectiveness and Net Performing Loan Ratio (NPL). By using the purpose sample technique with 30 selected customer respondents, the results include; (a) The effectiveness of financing distribution at the BMT Bina Tanjung Sharia Cooperative in Jember resulted in an average disbursement of financing to customers in the January 2021 to December 2021 range of 105.5%. This means that if the achievement results are more than 100%, then the financing of the BMT Bina Tanjung Sharia Cooperative in Jember is in the Very Effective category, (b) The Net Performing Loan (NPL) calculation shows that the NPL ratio of financing in the BMT Bina Tanjung Jember Sharia Cooperative is above the Bank's ideal number. Indonesia is 5%, which is 7.3%, meaning that there are more bad loans than current loans.

VARIABEL ASESTABILITAS INVESTASI PADA PRODUK PERBANKAN/TABUNGAN BERJANGKA (Studi Kasus Pada PT. Bank Tabungan Pensiunan Nasional – BTPN Cabang Jember) Wita Vianika; Karim Budiono
RELASI : JURNAL EKONOMI Vol 17 (2013)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i0.2

There are seventeen commercial banks that operate at Jember, they have similar services products but the different between them is the interest rate and their to the costomers, so that competation among banks to be highly competitive. This research at PT. Bank Tabungan Pensiunan Nasional (BTPN), Tbk than have specific market segments as compared to other banks. The independent variables in this research are interest rate (X1), promotion (X2), product (X3), eference group (X4) and location (X5) and the dependent variable is number of clients who invest at limited deposits. The purpose of this research are to know which of independent variables that influce the dependent variable and to know which of independent variables most dominant to dependent variable and interest rate is the most dominant variable in this research. Finally, the conclution that we can suggest are the main priority about policy interest rate and the other variables most improve their performance because they have positive correlation.

ANALISIS ALTERNATIF REPLACEMENT ATAU LEMBUR PADA PT. MITRATANI DUA TUJUH JEMBER Subhan Hariadi; Karim Budiono
RELASI : JURNAL EKONOMI Vol 16 (2012)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v16i0.60

PT Mitratani Dua Tujuh in Jember produces soy Edamame for the export market to Japan . Demand from Japan is increasing because Edamame manufacturers from China and Taiwan can not meet the demand from Japan. Increased demand at PT . Mitratani Dua Tujuh can still be met because of agricultural land in Jember still wide enough to produce Edamame. Increasing demand impact on labor requirements , so the company has two (2) alternatives to the use of labor. First, buy a new machine for sorting tool is the Individual Quick Frozen (IQF) or Second , using overtime system using human power . The purpose of the study in order to maximize profits. The analysis used analysis of financial loss (gain ), Net Present Value (NPV) , Internal Rate of Return (IRR) . From the analysis it is known that the largest net profit obtained by alternative purchase a new machine , but when viewed from a NPV analysis using alternative overtime it has a higher NPV . It was concluded that the use of overtime work better when compared to the purchase of a new machine .

ANALYSIS OF FINANCING EFFECTIVENESS IN SHARIA COOPERATIVES BMT BINA TANJUNG IN JEMBER Bagus Qomaruzzaman Ratu Edi; Karim Budiono; Musaiyadi Musaiyadi
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.603

According to the Decree of the Minister (Kepmen) of Cooperatives and UKM of the Republic of Indonesia Number 91 of 2004 Sharia Financial Services Cooperatives (KJKS) are cooperatives whose business activities are engaged in financing, investment, and savings according to the pattern of profit sharing (sharia). In carrying out its function as a property development house, the BMT Bina Tanjung Sharia Cooperative encourages saving activities and supports the financing of economic activities. The objectives of this study are (1) to determine the effectiveness of sharia financing that has been carried out by the BMT Bina Tanjung Sharia Cooperative in Jember; (2) Knowing the Net Performing Loan (NPL) financing of Sharia Cooperative BMT Bina Tanjung in Jember. This study uses the analysis of Financing Effectiveness and Net Performing Loan Ratio (NPL). By using the purpose sample technique with 30 selected customer respondents, the results include; (a) The effectiveness of financing distribution at the BMT Bina Tanjung Sharia Cooperative in Jember resulted in an average disbursement of financing to customers in the January 2021 to December 2021 range of 105.5%. This means that if the achievement results are more than 100%, then the financing of the BMT Bina Tanjung Sharia Cooperative in Jember is in the Very Effective category, (b) The Net Performing Loan (NPL) calculation shows that the NPL ratio of financing in the BMT Bina Tanjung Jember Sharia Cooperative is above the Bank's ideal number. Indonesia is 5%, which is 7.3%, meaning that there are more bad loans than current loans.

Pengaruh harga, promosi, word of mouth, kualitas produk dan kualitas pelayanan terhadap keputusan pembelian pada minuman deles glenmore Banyuwangi Devi, Serlina Oktavia; Budiono, Karim; Yusuf, Hamzah Fansuri
Kurva: Jurnal Ekonomi Manajemen Keuangan dan Bisnis Vol. 1 No. 2 (2024): Kurva: Jurnal Ekonomi Manajemen Keuangan dan Bisnis
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/kurva.v1i2.1126

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh variabel Harga, Promosi, Word Of Mouth, Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Minuman Deles Glenmore Banyuwangi. Data penelitian ini diperoleh dari penyebaran kuesioner pada objek penelitian. Metode pengambilan sampel yang digunakan yakni non-probability sampling dengan teknik Acidental sampling. Populasi yang digunakan dalam penelitian ini yakni konsumen pada Minuman Deles Glenmore dengan jumlah sampel sebanyak 60 responden. Analisis data yang digunakan yakni Uji Validitas, Uji Relibilitas, Uji Normalitas, Uji Multikolinieritas, Uji Heeteroskedastisitas, Analisis linier berganda, Uji Koefisien Determinasi, Uji t dan Uji F dengan menggunakan aplikasi SPSS Versi 20. Hasil dari penelitian menunjukkan bahwa secara parsial Variabel Harga, Promosi, Word Of Mouth, Kualitas Produk dan Kualitas Pelayanan berpengaruh signifikan terhadap keputusan pembelian. Sedangkan secara simultan Variabel Variabel Harga, Promosi, Word Of Mouth, Kualitas Produk dan Kualitas Pelayanan berpengaruh signifikan terhadap keputusan pembelian.

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