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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) JDM (Jurnal Dinamika Manajemen) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ekonomika dan Bisnis Jurnal Manajemen dan Budaya ProBisnis : Jurnal Manajemen ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Artificial Intelligence and Digital Business Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Priviet Social Sciences Journal Jurnal Ilmiah Sultan Agung Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Ekonomika dan Bisnis Benefit: Jurnal Manajemen dan Bisnis
Alifah Ratnawati
Universitas Islam Sultan Agung Semarang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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The effect of service quality on consumer satisfaction and loyalty at CV Farras Mobil in Demak Regency Kholil, Farras Khoirullah; Ratnawati, Alifah
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.1428

Abstract

This study aimed to analyze the effect of service quality on consumer satisfaction and loyalty at CV Farras Mobil in Demak Regency. Service quality in this study was measured using five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This study also examines the role of consumer satisfaction as an intervening variable between service quality and consumer loyalty. This explanatory study employed a quantitative approach. The population consists of all consumers of CV Farras Mobil in Demak Regency, the exact number of which is unknown. Purposive sampling was used, with a total sample of 96 respondents included. Data were collected using a questionnaire and analyzed using multiple linear regression with the assistance of the SPSS version 29. The results show that the tangible variable has no effect on consumer satisfaction, whereas reliability has a positive and significant effect on consumer satisfaction. Responsiveness had no effect on consumer satisfaction, whereas assurance had a positive and significant effect on consumer satisfaction. Empathy also has no effect on consumer satisfaction. Furthermore, tangibles have no effect on consumer loyalty, and reliability also has no significant effect on consumer loyalty. However, responsiveness and assurance had positive and significant effects on consumer loyalty. Empathy had no effect on consumer loyalty, whereas consumer satisfaction had a positive and significant effect on consumer loyalty.
Pengaruh Social Media Marketing, Customer Experience, dan Online Customer Riview terhadap Repurchase Intention dengan Trust sebagai Variabel Intervening pada Wardah Lestari, Puput Ayu; Ratnawati, Alifah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4510

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing, Customer Experience, dan Online Customer Review terhadap Repurchase Intention dengan Trust sebagai variabel intervening pada produk kosmetik Wardah. Latar belakang penelitian ini didasari oleh fenomena penurunan minat pembelian ulang produk Wardah dalam beberapa tahun terakhir, meskipun Wardah dikenal sebagai pelopor kosmetik halal di Indonesia dan memiliki citra merek yang kuat. Persaingan yang semakin ketat di industri kosmetik serta perubahan perilaku konsumen dalam berbelanja secara online menuntut perusahaan untuk memahami faktor-faktor yang memengaruhi kepercayaan dan loyalitas konsumen. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Data primer diperoleh melalui penyebaran kuesioner kepada responden yang pernah membeli produk Wardah secara online. Teknik pengambilan sampel menggunakan metode purposive sampling dengan kriteria tertentu yang relevan dengan tujuan penelitian. Data yang terkumpul dianalisis menggunakan metode Structural Equation Modeling–Partial Least Square (SEM-PLS) untuk menguji hubungan langsung maupun tidak langsung antar variabel penelitian. Hasil penelitian diharapkan menunjukkan bahwa Social Media Marketing, Customer Experience, dan Online Customer Review berpengaruh positif dan signifikan terhadap Trust. Selain itu, Trust diharapkan mampu berperan sebagai variabel mediasi yang memperkuat pengaruh ketiga variabel tersebut terhadap Repurchase Intention. Temuan penelitian ini diharapkan dapat memberikan kontribusi teoritis dalam pengembangan kajian manajemen pemasaran digital serta memberikan implikasi praktis bagi perusahaan dalam merancang strategi pemasaran yang efektif untuk meningkatkan kepercayaan dan loyalitas konsumen terhadap produk Wardah.
Systematic Literature Review: The Importance of Work Motivation Need for Achievement to Performance Halim Maimun, Muhammad; Fachrunnisa, Olivia; Ratnawati, Alifah; Mulyana, Mulyana; veno, andri
Benefit: Jurnal Manajemen dan Bisnis Vol. 10 No. 2 (2025): Benefit : Volume 10 Desember No 2 tahun 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v10i2.16890

Abstract

The objective of this investigation is to conduct a comprehensive review and synthesis of empirical research regarding the significance of work motivation, specifically the need for achievement, in shaping employee performance in organizational settings. A systematic literature review (SLR) was conducted following the PRISMA guidelines by analyzing peer-reviewed journal articles published between 2020 and 2025 and indexed in Scopus, Web of Science, and Google Scholar. Articles were evaluated according to predetermined inclusion criteria that prioritized employee performance, motivation, and achievement. The review provides robust and consistent empirical evidence that the need for achievement has a positive and substantial impact on employee performance. In comparison to employees with lower achievement motivation, those with high achievement motivation are more likely to establish challenging objectives, exhibit a greater level of task commitment, and produce superior work results. The results reaffirm the ongoing relevance of achievement motivation theory in elucidating performance disparities across a variety of organizational settings and sectors. This study offers a focused contribution by consolidating fragmented findings into a coherent framework and providing an up-to-date synthesis of empirical evidence on the need for achievement and employee performance. It underscores the critical role of achievement-oriented motivation as a primary internal driver of performance and identifies directions for future research, particularly in examining contextual and individual-level moderators.
Pengaruh Influencer dan Fitur Marketplace terhadap Purchase Behavior dengan Purchase Intention sebagai Variabel Intervening pada TikTok Shop Alfiatun Nikmah; Alifah Ratnawati
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8828

Abstract

The growth of social media–based e-commerce has driven changes in consumer purchasing behavior, particularly through TikTok Shop, which integrates entertainment content, influencers, and marketplace features. However, the high number of users does not always correspond to actual purchasing behavior, creating a gap between purchase intention and purchase behavior. This study aimed to analyze the influence of influencers and marketplace features on purchase behavior, with purchase intention as an intervening variable among TikTok Shop users. A quantitative method with an explanatory research approach was employed, involving 96 respondents selected through purposive sampling based on the criterion of having made at least three purchases via TikTok Shop. Data were collected using an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The results showed that influencers and marketplace features had a positive and significant effect on purchase intention. In addition, influencers, marketplace features, and purchase intention had a positive and significant effect on purchase behavior, and purchase intention functioned as an intervening variable mediating the influence of influencers and marketplace features on purchase behavior. These findings confirm that increased consumer purchase behavior on TikTok Shop is driven by the effectiveness of influencers and the utilization of marketplace features that can enhance purchase intention and convert it into actual purchases. The implications of this study provide recommendations for business practitioners to optimize digital marketing strategies through collaboration with influencers and the use of live streaming and online customer reviews to increase purchase conversion.
Pengaruh Suku Bunga dan Inflasi terhadap Kinerja Keuangan Perusahaan Ritel di Bursa Efek Indonesia dengan Struktur Modal sebagai Variabel Mediasi Egi Adela Sukma; Alifah Ratnawati
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8923

Abstract

Fluctuations in interest rates and inflation have the potential to affect the financial performance of retail sector companies in Indonesia, so dynamic macroeconomic conditions require firms to manage their capital structure optimally in order to maintain financial performance. This study aimed to analyze the effect of interest rates and inflation on the financial performance of retail sector companies listed on the Indonesia Stock Exchange (IDX), with capital structure as a mediating variable. A quantitative approach was employed using secondary data consisting of the financial statements of retail companies, the BI 7-Day Reverse Repo Rate, and the inflation rate based on the Consumer Price Index (CPI) for the period 2018–2024. The research sample comprised six retail companies selected using a purposive sampling technique. Data were analyzed using panel data regression and a mediation test with the Sobel test. The results showed that interest rates had a positive and significant effect on both the financial performance and capital structure of retail companies, whereas inflation did not have a significant effect on either financial performance or capital structure. Capital structure was found to have a positive effect on financial performance but was not yet able to optimally mediate the effects of interest rates and inflation. The study concludes that capital structure management and the efficient use of assets play an important role in enhancing the financial performance of retail companies amid macroeconomic dynamics. The implications of this study are expected to provide considerations for corporate management, investors, and policymakers in formulating financial strategies that are adaptive to changes in interest rates and inflation.
Co-Authors Alfiatun Nikmah Alkautsar, Alif Andri Veno Annisa Ayu Lestari Egi Adela Sukma Emilia, Lynda Fachrunnisa, Olivia Fadlilah Utami Ghofar, Fikri Abdul Hariyani, Retno Dewi Hendar Irfanunnisa’ Tsalits Hartanty Ken Sudarti Kholil, Farras Khoirullah Kuwatno Kuwatno . Lestari, Puput Ayu Mubarok, M Husni Muhammad Akmal Muhammad Halim Maimun Mulyana Mulyana Nerdin,SE - Noor Kholis Nur Azizah Nurhidayati Pratiwi, Tiara Cindy Rika Ardianto Siti Romla Tatiek Nurhayati, Tatiek Wibowo, Eric Cahyadi