Article Per Year (5 Year)
p-Index From 2020 - 2025
1.037
P-Index
This Author published in this journals
All Journal Jurnal Akuakultur Indonesia EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis INFOKUM Journal of Oral Health Care Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) The Manager Reveiew
Ricky Ramadhan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Health Professions Nursing Public Health Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : The Manager Reveiew

 1 
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI LOYALITAS PELANGGAN INDOSAT OOREDOO PADA MAHASISWA UNIVERSITAS BENGKULU Ricky Ramadhan; Lizar Alfansi; Sularsih Anggarawati
The Manager Review Vol. 3 No. 2 (2021)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v3i2.19711

Abstract

The purpose of this research is to find out the factors that influence customer loyalty: service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image of Indosat Ooredoo customer loyalty to Bengkulu university students. The populations in the study were students of the Bengkulu University consist of 100 respondents. The accidental sampling method is used. Descriptive statistics and multiple regression linear analysis, test t, and test f are used to analyze the data. The results showed that the service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image have a positive effect on Indosat Ooredoo customer loyalty to Bengkulu University Students. the meaning, if the Good quality service increased customer loyalty if the perceived switching cost of high customer loyalty will increase If trust increases customer loyalty will increase if the perceived value increases customer loyalty will increase and if the corporate image is good then customer loyalty will increase as well.
Co-Authors DEDI JUSADI Dini Maharani Wardana Dwi Indah Pertami, Sawitri Endah Kusumastuti Lizar Alfansi Mohammad Yusup MUHAMMAD AGUS SUPRAYUDI Nikmatus Sa’adah Sukardi Sukardi Sularsih Anggarawati