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All Journal Techno.Com: Jurnal Teknologi Informasi Jurnal Buana Informatika JUTI: Jurnal Ilmiah Teknologi Informasi Jurnal Edukasi dan Penelitian Informatika (JEPIN) Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer MIND (Multimedia Artificial Intelligent Networking Database) Journal Jurnal Teknik Elektro dan Komputer TRIAC Building of Informatics, Technology and Science Jurnal Teknik Informatika (JUTIF) JHCLS SmartComp INJECT Interdisciplinary Journal of Communication
Christian Sri kusuma Aditya, Christian Sri kusuma
Teknik Informatika, Institut Teknologi Sepuluh Nopember
Religion Computer Science & IT Control & Systems Engineering Dentistry Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : INJECT Interdisciplinary Journal of Communication

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Digital Discourse And Cultural Narratives: A Corpus-Based Analysis Of Coffee Tourism In Indonesia On Twitter Fuad Nasvian, Moch; Rosyida, Hamdan Nafiatur; Aditya, Christian Sri Kusuma
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4434

Abstract

Public discourse on social media can provide marketing communication strategists with deeper insights for crafting relevant and relatable content. This study explores how Indonesian Twitter users discursively construct narratives around coffee tourism through user-generated content (UGC). Using a corpus of 37,553 tweets posted between February 2024 and January 2025, the study applies computational content analysis, including keyword-in-context (KWIC), co-occurrence mapping, and collocate analysis via Voyant Tools. The findings show that the term “kopi” (coffee) frequently appears alongside affective and experiential keywords such as “enak” (delicious), “liburan” (holiday), and “kebun” (plantation), reflecting coffee’s symbolic role in leisure, identity, and place-making. These discursive patterns highlight the shift from traditional promotion to participatory tourism storytelling. This study contributes to communication scholarship by illustrating how digital discourse reflects public meaning-making, and offers practical insights for destination branding through audience-centered content strategies rooted in cultural and emotional resonance.
Co-Authors Agus Zainal Arifin AINA, LISTYA NUR Aji, Bayu Puspito Alif Akbar Fitrawan, Alif Akbar ASHURI, PUTRI INTAN CAHYANI, INDAH ARDHIA Chandranegara, Didih Rizki Chastine Fatichah Diana Purwitasari Evi Dwi Wahyuni Ferdiansyah, Danny Firdausita, Nuris Sabila Fuad Nasvian, Moch Gayatri, Agnes Ayu Maharani Dyah Hamdan Nafiatur Rosyida Handoko, Chanavaro Bayu Hani’ah, Mamluatul K., Halif Fachrizal Erliawan Kusumo, Wisnu Prayogo Lailiyah, Asmaul Nur Putri Hidayah Purwandhani, Septiannisa Alya Shinta S, Vinna Rahmayanti Sajiatmoko, Aletta Agigia Novta Salma, Rania Alfita Setyarini, Dela Ananda Sunan, Rohid Aji Ujilast, Novia Adelia Wicaksono, Galih Wasis Yuda Munarko Yufis Azhar