Article Per Year (5 Year)
p-Index From 2020 - 2025
2.217
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Review Pendidikan dan Pengajaran (JRPP) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Kajian Ilmu Manajamen Jurnal Sistem Informasi dan Manajemen Journal of Innovative and Creativity
Triana Setiyarini, Triana
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Pendas : Jurnah Ilmiah Pendidikan Dasar

 1 
PENGARUH ULASAN KONSUMEN DAN E-WOM DI PLATFORM E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN : STUDI SUNSCREEN AZARINE Wilda Al Aluf; Setiyarini, Triana
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.34372

Abstract

This study explores the influence of consumer reviews and electronic Word of Mouth (e-WOM) on the purchasing decisions of Azarine sunscreen products on e-commerce platforms. The methodology used is quantitative research with a case study approach, involving 45 respondents who are students at Trunojoyo University Madura. The analysis results indicate that consumer reviews have a significant influence on purchasing decisions, while e-WOM does not show a meaningful impact individually. These findings provide insights into the importance of consumer reviews in shaping purchasing decisions and identify the need for further research to understand the dynamics of e-WOM in this context.
Co-Authors Addumyati, Moh Albudairi Dwi Munisa, Miftakhul Salsabilla Evaliati Amaniyah Falahah, Nurul ghufron, iqbal Haliza, Nur KHUSNUL HOTIMAH Muhammad Maksum Nursalim, M Fahri Purnama, Muhammad Rouf Rahman, Slamet Adi Safitri, Dina Supriyanto, Rendy Wahyudi, Muhammad Zaki Wilda Al aluf Yustina Chrismardani, Yustina