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Analisis Sponsorship PT. Anargya Aset Manajemen (Studi pada Persija Periode Liga I BRI 2022/2023) Hariri, Nabila Meira Adzraa; Nirmalasari, Healthy
Jurnal Ekonomi Efektif Vol. 6 No. 2 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i2.37377

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pelaksanaan kegiatan sponsorship PT. Anargya  Aset Manajemen dengan klub sepak bola Persija. Objek dalam penelitian ini adalah kegiatan sponsorship pada klub sepak bola. Metode pada penelitian ini adalah metode kualitatif dengan jenis penelitian deskriptif. Data bersumber dari wawancara mendalam, observasi, dan dokumentasi terkait kegiatan sponsorship. Hasil dari penelitian ini menunjukan pelaksanaan kegiatan sudah berjalan dengan baik tapi belum maksimal. Pertumbuhan dari sisi awareness sudah baik, tetapi untuk pertumbuhan nasabah yang melakukan transaksi masih kurang yaitu hanya 40-50%. Untuk pencapaian tujuan dari masing-masing pihak baik PT. AAM maupun Persija sudah tercapai sesuai kesepakatan yang telah disetujui sebelumnya.
Redesigning A Hybrid Work Scheme To Improve Employee Performance At Pt Bhineka Rahsa Nusantara, Bandung City Lathifah, Dinar; Nirmalasari, Healthy; Sukoco, Iwan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2448

Abstract

The significant increase in the hybrid work scheme trend post-Covid-19 pandemic has become a major concern for many companies, including PT Bhineka Rahsa Nusantara. Challenges arise when not all companies have proper management in responding to this work arrangement trend. Therefore, this research aims to assist PT Bhineka Rahsa Nusantara, a startup company in the FMCG industry in Indonesia, in analyzing, evaluating, and redesigning the hybrid work policy. The research method used is qualitative research, which will delve deeper into the components of the hybrid work scheme such as working hours, work flexibility, work environment, and information technology. This research is continued through 4 stages of designing the hybrid work scheme, namely mapping, layering, profiling, and transforming, which ultimately formulated into a policy strategy. Data collection techniques include interviews with internal and external company stakeholders, participatory observation, and documentation studies from primary and secondary sources. The results of this research present analysis, evaluation, and proposals for redesigning the hybrid work scheme based on the perspectives of policy makers, policy managers, and policy recipients that have been adjusted to various applicable regulations. The resulting scheme design consists of policy proposals and documented steps.