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All Journal Jurnal Penyuluhan Habitat JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Jurnal Litbang Provinsi Jawa Tengah AGRIC
Kadhung Prayoga, Kadhung
Social Economy Of Agriculture Faculty, Brawijaya University
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Veterinary Other

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EFFECTIVENESS OF THE DAIRY FARMERS' PARTNERSHIP PROGRAM IN SAPI MERAPI SEJAHTERA COOPERATIVE (SAMESTA) YOGYAKARTA Sari, Agil Anita; Gayatri, Siwi; Prayoga, Kadhung
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22654

Abstract

This research is undermined by the fact that the research site is a milk cooperative established as an attempt to revive the post-disaster economy in the region. In accordance with its initial purpose of helping to improve the economy of the partners, the study aims to describe the implementation of partnerships and analyze the effectiveness of partnership of dairy farmers in the Samesta Corporation of Yogyakarta. The research location is in Samesta Company, Sleman District, Yogyakarta and carried out in January to February 2024. The research method used is a survey method with a method of purposive sampling. The sample farmer involved is a farmer who is still active depositing milk and following the cooperative activities of as many as 100 farmers who are scattered in the Cangkringan and Pakem districts. While the method of analysis used is descriptive analysis related to the implementation of the partnership program and descripative statistics to explain the effectiveness of the program. The findings show that the partnership program is conducted to empower the partner farmer as a member of the cooperative, supported by feed credit programmes, the development of compost and biogas, as well as bull loans. The form of partnership that runs is a core-plasma partnership. The constraints in the partnership program being run include productivity constraint, improved medical services for livestock, partner farmer confidence, and information transfer processes. Program effectiveness results measured on the basis of program understanding indicators, timeliness, target accuracy, target achievement, and real change indicate effectivency values of 64.30% and are categorized as effective so that the program can be continued. 
REVEALING THE POTENTIAL OF INDONESIAN COFFEE: ANALYSIS OF COMPETITIVENESS IN THE INTERNATIONAL MARKET Dewi, Ni Made Ayu Vionita; Susrusa, Ketut Budi; Arisena, Gede Mekse Korri; Nurfadillah, Suryani; Prayoga, Kadhung
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 2 (2025): June 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i2.24311

Abstract

This research aims to analyze the competitiveness, and the factors influencing competitiveness, and to determine the position of Indonesian coffee exports in the international market in 2001-2022. The coffee product analyzed used HS code 0901. This research employed three calculation methods: Revealed Comparative Advantage (RCA) to measure comparative advantage, the Error Correction Model (ECM) to identify the factors affecting competitiveness, and the Trade Specialization Index (TSI) to determine the position of Indonesian coffee exports. The RCA value of this study indicated that coffee commodities have a comparative advantage with a value >1. The Trade Specialization Index (TSI) value showed that Indonesian coffee commodities are in the maturation stage, with a value of 0.9 < TSI ≤ 1. The ECM analysis indicated that competitiveness factors, export value, export volume, and GDP have an impact on the competitiveness of Indonesian coffee in the international market.
Can Indonesian Palm Sugar Compete? An Analysis Of Comparative Advantage, Influencing Factors, And Competitive Position Purnamasari, I Gusti Ayu Agung Jaya; Arisena, Gede Mekse Korri; Susrusa, Ketut Budi; Nurfadillah, Suryani; Prayoga, Kadhung
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 2 (2025): June 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i2.25133

Abstract

Indonesian palm sugar commodities still face challenges such as household-scale production industries, lack of farmers’ knowledge, and quality standard compliance. There is a need to improve the processing industry and quality to meet national and international standards. This study analyzes and evaluates the competitiveness of Indonesian palm sugar in the international market using secondary data from 1998-2022 with quantitative descriptive statistics methods. Revealed Comparative Advantage (RCA) analysis shows that Indonesian palm sugar was not competitive from 1998 to 2010, with a value of <1, but became competitive from 2011 to 2022 with a value of >1. Error Correction Model (ECM) analysis reveals that factors affecting the competitiveness of palm sugar were export volume and export price, while the exchange rate of Rupiah to US Dollar and Indonesia’s Gross Domestic Product (GDP) per capita had no impact. The competitive position of Indonesian palm sugar using Export Product Dynamic (EPD) shows an average position of falling star, followed by rising star, retreat, and lost opportunity.
Strategi Pengembangan Agrowisata Kebon Gulo, Kecamatan Musuk, Kabupaten Boyolali Rahmawati, Mainurlisma; Mariyono, Joko; Prayoga, Kadhung
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19186

Abstract

Agritourism is an alternative to tourism that utilizes agricultural aspects as a tourist attraction. The agritourism object that is currently developing in Boyolali is Kebon Gulo Agrotourism, which is located in Musuk District, Boyolali Regency. Kebon Gulo Agritourism in its implementation has not shown optimal development. This is indicated by fluctuations in the number of visitor arrivals at Kebon Gulo Agrotourism. This research aims to identify internal factors and external factors of Kebon Gulo Agrotourism and formulate alternative strategies for the development of Kebon Gulo Agrotourism. This research was conducted in December 2024 - January 2025 at Kebon Gulo Agrotourism which is located in Musuk District, Boyolali Regency. The method used is a method with a case study approach, which is used to identify and control events that occur both from inside and outside Kebon Gulo Agrotourism based on field facts. The data used in this study are internal data (strengths and weaknesses) and external data (opportunities and threats) from Kebon Gulo Agrotourism. The data analysis method uses descriptive methods, IFAS, EFAS, SWOT and AHP analysis. The results showed that the position of Kebon Gulo Agrotourism was in quadrant I with a development strategy based on its priorities, among others; 1) a strategy to improve quality by improving the quality and development of human resources; 2) strategies to improve ancillary by creating message impression service boards and procuring socialization activities; 3) strategies to improve accessibility by developing websites and collaborating with schools; 4) strategies to improve amenities, namely adding photo spot facilities and souvenir centers; 5) strategies to increase attractions with attraction and agro-tourism innovation.
Efektivitas Program Kartu Tani di Desa Penambuhan, Kecamatan Margorejo, Kabupaten Pati Ramadhani, Devia Isna; Prayoga, Kadhung; Siwi Gayatri, Siwi Gayatri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19452

Abstract

The Farmer Card program was designed to improve farmers’ welfare and strengthen the agricultural sector. Evaluating the program’s effectiveness was important because it served as a key access point for farmers to agricultural resources. This study aimed to (1) identify the level of effectiveness of the Farmer Card program and (2) analyze factors that influenced its effectiveness in Penambuhan Village, Margorejo District, Pati Regency. The research was conducted from September to October 2024. The survey method was used, with samples selected through proportional random sampling. Quantitative data analysis was applied. Independent variables included farmers’ age, knowledge, availability of facilities and infrastructure, participation, and the role of extension workers. The dependent variable was the program’s effectiveness. The results showed that the Farmer Card program in Penambuhan Village ran effectively. However, the dimension measuring program success was categorized as less effective, while target achievement and satisfaction were in the effective category. Farmers’ age, knowledge, availability of facilities and infrastructure, participation, and extension workers’ roles simultaneously influenced the program’s effectiveness. Partially, farmers’ knowledge, facilities and infrastructure, and participation affected effectiveness, while age and extension workers’ roles did not. The study recommended that extension workers provide socialization and assistance to farmers about the Farmer Card program beyond subsidized fertilizers, including business credit applications, saving, and direct sales of harvests. Creating a WhatsApp group was also suggested to facilitate communication between farmer groups and extension workers.
Etika Komunikasi Bisnis dalam Strategi Pemasaran Produk Bertani Agro Farm di Media Sosial Instagram Wibowo, Ghina Nasywa; Prayoga, Kadhung; Roessali, Wiludjeng
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19694

Abstract

Marketing strategies through social media, especially Instagram, are currently one of the main choices for business actors in promoting products. This study was conducted with the aim of understanding how the principles of business communication ethics are applied in Bertani Agro Farm's marketing strategy on Instagram. The study was conducted for one month, from April to May 2025, with a qualitative approach and supported by quantitative data. Data were obtained through observation, interviews with the owner of Bertani Agro Farm, documentation, and consumer perceptions who are followers of the Bertani Agro Farm Instagram account. The validity of the data was tested through source triangulation, while the analysis was carried out descriptively-qualitatively. These findings are expected to be a reference for business actors in developing ethical marketing strategies in promotional content. However, two-way communication still needs to be improved. Business communication ethics have been shown to play a role in building consumer trust and loyalty, making it an essential strategy in digital marketing. This study is expected to be a reference for business actors in developing ethical marketing strategies.
Sinergisme Lembaga dalam Pengembangan Desa Wisata Lerep Zahirah, Putri Yasmin Fathina; Prayoga, Kadhung; Prasetyo, Agus Subhan
Agric Vol. 35 No. 2 (2023)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2023.v35.i2.p221-236

Abstract

Tourism villages can develop if the community supports them. To accomplish a goal, a community that is part of the institution must be able to perform its duties and functions as a unitary institution. The institutions have to communicate with one another and work together to develop Lerep Tourism Village. This research will outline the roles of each institution and examine this synergism. Based on the institutions participating in the management of the Lerep Tourism Village, the location was chosen using a purposive sampling strategy. This is a qualitative approach with case study research. Purposive sampling was used to select 26 informants to interview, covering head of village and hamlets, leaders and members of institutions, representative of communities from 4 hamlets. In-depth interviews, observation, and documentation were utilized to obtain the data, and evaluated using Miles Huberman’s flow model. The data’s veracity was examined using source triangulation and technique triangulation. The results show that each institution namely Government Institution, Economic Institution, Art and Cultural Institution, Agricultural Institution, and Environmental Institution plays different roles. There are varieties of purposes in institutional synergy. However, institutions have implemented elements of effective communication and coordination. Such synergies lead to the establishment of new tourist attractions and facilities, increase in the number and satisfaction of visitors, job opening and increase in community income, moreover receiving recognition and passing the certification process. There needs to be discussions and follow-up process regarding improving the internal conditions of institutions and communities between hamlets.
Pengaruh Brand Image, Life Style dan Trend Terhadap Minat Beli Kopi Kekinian (Studi Kasus di Golden Brown Café, Kecamatan Banyumanik, Kota Semarang) Sari, Surtika Cahaya; Mariyono, Joko; Prayoga, Kadhung
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14311

Abstract

Coffee is an agricultural commodity in the plantation sector that has superior potential in improving the economy in Indonesia. The development of the times makes coffee consumer preferences increasing. And causes business people to be able to adapt to the times in order to be able to maintain their business for consumer interest. This study aims to analyze the influence of “brand image”, “life style” and “trend” on the consumers’ interest to buy contemporary coffee at Golden Brown Café. The study was conducted in February-March 2024 on Golden Brown Café consumers. The research method used in the study is quantitative descriptive, with a total sample of 110 respondents. The data collection method used in this study is by survey method in the form of questionnaires along with using Likert scale in categorizing questions and documentation. Data analysis uses descriptive and multiple linear regression statistics. The result of the descriptive analysis of this study is that “brand image” is dominated by very good responses, “life style” is loaded by good responses, while “trends” responses are not very good. The results of multiple linear regression analysis showed that “brand image”, “life style”, and “trend” partially have a significant and positive effect on buying intent. Simultaneously, “brand image”, “life style” and “trend” have a significant effect on buying intent by yielding determination value of 60.2%.
Akses Informasi dan Motif Petani dalam Pemilihan Pasar pada Petani Kopi Giri Senang, Kecamatan Cilengkrang, Kabupaten Bandung Kusumaningrum, Talitha Syahada; Prasetyo, Agus Subhan; Prayoga, Kadhung
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12037

Abstract

Coffee was one of the commodities cultivated in Cilengkrang District, Bandung Regency. Each farmer had his own preferences in choosing coffee market related to obtaining information access and his motives. This study aimed to analyze and describe farmers' information access to coffee market and farmers' motives in market selection. This research was conducted from January - March 2023 at Giri Senang Farmers Group, Cilengkrang District, Bandung Regency. The research method used is descriptive qualitative method with Miles and Huberman analysis. There were 15 informants selected by purposive sampling technique that the key informant was the head of Giri Senang cooperative and the main informants were coffee farmers who had access to market information and chose their own market. Primary data was obtained through interviews and observations regarding information access and market selection. Secondary data was obtained from farmer groups, journals and literature related to information access and market selection. The data obtained were analyzed using Miles and Huberman analysis to describe information access and farmers' motives in selecting markets. The results showed that access to coffee market information can be obtained through electronic media such as Instagram, Facebook, or websites as well as through direct information, such as between farmers and shop visitors and fellow farmers. Coffee farmers' motives for choosing markets are as a form of adaptation to online sales and opportunities for wider marketing. The advice given is to maximize the use of social media, expand the target market, increase coordination and supervision in selling products to consumers.
Farmers interest in the use of agricultural machinery services at UPJA Ngupoyo Boga, Mulur Village, Bendosari District, Sukoharjo Regency Prayoga, Kadhung; Rovita Sum, Ellyana; Mariyono, Joko
AGROMIX Vol 16 No 2 (2025)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/z4gq3554

Abstract

Introduction: The Agricultural Machinery Service Business (UPJA) Ngupoyo Boga was the only UPJA in Bendosari District; however, it became inactive between 2020 and 2024 due to incompetent management. This study aimed to identify the factors that shaped farmers' interest and analyze their influence on the use of agricultural machinery services at UPJA Ngupoyo Boga. Methods: The research was conducted from December 2024 to January 2025 in Mulur Village. The method used was a survey with disproportionate stratified random sampling, involving 185 rice farmers. Primary data was obtained through interviews using open and closed questionnaires, while secondary data was taken from previous studies, including books, journals, and official data from relevant institutions. Data analysis was performed descriptively and using multiple linear regression analysis with SPSS 26. Results: The results showed that the factors influencing farmers' interest in Mulur Village regarding the use of agricultural machinery services included gender, age, education level, years of farming, and the size of land owned. The interest variable scored in the moderate category (77.60%), enjoyment in the high category (80.50%), and willingness in the high category (84.07%). The interest, enjoyment, and willingness variables had a significant effect on the use of agricultural machinery services, both simultaneously and partially. Conclusion: Recommendations for UPJA management included developing a routine maintenance schedule, encouraging cooperation among farmers, and suggesting that the government conduct surveys to understand farmers' agricultural machinery needs.
Co-Authors Adhikusuma, Hermawan Aji, Bangkit Permata Casmuti, Casmuti Daud Samsudewa Dewi, Ni Made Ayu Vionita Dunya, Phiera Aura Kartika Gede Mekse Korri Arisena JOKO MARIYONO KETUT BUDI SUSRUSA Kusumaningrum, Talitha Syahada Luthfiana, Hanifa Aulia Muntasiroh, Ima Natama, Aliifa Jenica Athaya Nurfadillah, Suryani Pajriah, Leli Prasetyo, Agus Subhan Purnamasari, I Gusti Ayu Agung Jaya Rahmawati, Mainurlisma Ramadhani, Devia Isna Roessali, Wiludjeng Rovita Sum, Ellyana Sari, Agil Anita Sari, Surtika Cahaya Siwi Gayatri Siwi Gayatri, Siwi Gayatri Wahid, Ahmad Abdurrahman Wibowo, Ghina Nasywa Yayuk Yuliati Yulia Dinda Puspaningtyas Zahirah, Putri Yasmin Fathina