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All Journal Among Makarti Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Mechanical Engineering Science and Technology Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Bunda Edu-Midwifery Journal (BEMJ) Jurnal Ilmu Kedokteran dan Kesehatan Jurnal Ilmu Kebidanan (Journal of Midwivery Science) Husada Mahakam: Jurnal Kesehatan JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Journal of Telenursing (JOTING) Jurnal Revenue : Jurnal Ilmiah Akuntansi KESANS : International Journal of Health and Science Abdi Psikonomi Jurnal Ilmu Kebidanan (Journal of Midwivery Science) Borobudur Management Review Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Sains Medisina Jurnal Diskursus Ilmiah Kesehatan IIJSE Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Sains, Teknologi dan Kesehatan Aspiration of Health Journal
Wiyadi Wiyadi
Univeristas Muhammadiyah Surakarta
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PENGGUNA MARKET PLACE SHOPEE Candra Afreza; Wiyadi Wiyadi
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1005

Abstract

This study aims to analyze the effect of service quality and trust on customer loyalty mediated by customer satisfaction in Shopee market place users. In this study, the population used is the entire shopee user community. The sampling technique in this study was non probability sampling. The sampling technique used is purposive sampling. The number of samples in this study were 260 respondents. The data collection method used in this study was to distribute questionnaires via google form. The questionnaire was made using a Likert scale format and processed using the Partial Least Square (PLS) analysis tool. This analysis process was carried out using the Smart PLS 3.2 application. The results showed that service quality has no effect on customer loyalty. Trust has a positive and significant influence on customer loyalty. Service quality has a positive and significant influence on customer satisfaction. Trust has a positive and significant influence on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Customer satisfaction can mediate the effect of service quality on customer loyalty. Customer satisfaction can mediate the effect of trust on customer loyalty. Keywords: Trust, Service Quality, Customer Loyalty, Customer Satisfaction
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Riko Levita Arnas; Wiyadi Wiyadi
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1035

Abstract

The purpose of this study was to analyze the effect of service quality and price perceptions on customer loyalty with customer satisfaction as an intervening variable. This research method is quantitative. The population in this study were all people who had used Rahayu Tour Travel services. The sample of this study was 140 respondents. This sampling technique uses purposive sampling. The data used in this research is primary data. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that Service Quality and Price Perception have a positive and significant effect on Customer Loyalty. Service Quality and Price Perception have a positive and significant influence on Customer Satisfaction. Customer Satisfaction and Service Quality have a positive and significant influence on Customer Loyalty. Price Perception has a positive and significant influence on Customer Loyalty through Customer Satisfaction as a mediating variable. Keywords: Service Quality, Price Perception, Customer Loyalty, Customer Satisfaction
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BITTERSWEET BY NAJLA DENGAN KEPUASAN KOSUMEN SEBAGAI VARIABEL MEDIASI Arya Yudha Pratama; Wiyadi Wiyadi
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1097

Abstract

The research was conducted by measuring the influence that product price and quality have on purchasing decisions by paying attention to consumer satisfaction as a mediating variable. Furthermore, bittersweet by Najla was chosen as the research object because of its popularity. Through the purposive sampling method, measurements using quantitative methods were obtained by distributing questionnaires to consumers of Bittersweet Najla who are 15 years old, as well as people who like sweet foods, so a total of 175 respondents were obtained. The findings show that customer satisfaction and price and product quality influence purchasing decisions, not only a direct influence but also a mediating influence on consumer satisfaction which also has a significant impact on the relationship between price and product quality on purchasing decisions. Key words: Price, Product Quality, Purchasing Decisions, Consumer Satisfaction
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH CITRA MEREK SMARTPHONE OPPO Andika Bagus Saktiawan; Wiyadi
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1167

Abstract

This study aims to analyze the effect of product quality, price, and promotion on purchasing decisions mediated by brand image. This study uses a survey of 110 students of the Faculty of Economics and Business, Muhammadiyah University of Surakarta who have purchased Oppo smartphones as research objects. The findings of the study indicate that product quality, price, and promotion significantly affect brand image. However, the effect of price on brand image is not significant. In addition, this study reveals that brand image significantly mediates the effect of product quality and promotion on purchasing decisions. These findings emphasize the importance of having a positive brand image in influencing consumer purchasing decisions. The conclusion of this study is that companies should prioritize building a positive brand image and providing high-quality products at attractive prices. By promoting products effectively, companies can influence consumer perceptions and ultimately increase sales. This study provides valuable insights for companies in designing more effective marketing strategies and optimizing factors that influence consumer purchasing decisions.
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CITRA MERK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE MEREK APPLE Aldino Jacky Royani; Wiyadi
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1170

Abstract

This study aims to analyze the effect of product quality, price, promotion and brand image on purchasing decisions for Apple brand mobile phone products. This study uses a quantitative approach with a survey method. The research sample was 100 respondents using purposive sampling method with the following criteria: (1) Consumers and users of apple brand smarphone, (2) Aged 18-35, (3) People residing in Solo Raya. The data analysis used is instrument test, classical assumption test, multiple linear regression test, hypothesis test, and determination coefficient test. The results showed that product quality, price, promotion, and brand image partially had a significant positive effect on purchasing decisions.
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE (GOJEK) Harun Raudhatul Na’im; Wiyadi
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1223

Abstract

This study aims to analyze the effect of service quality, price, brand image and word of mouth on online transportation customer satisfaction (gojek). This research method is quantitative. In this study, the population used is all people who have used Gojek Transportation services. The sampling technique in this study used purposive sampling. The data used in this study are primary data. The data collection method used in this study was a questionnaire. The data analysis technique used in this research is Multiple Linear Regression using the SPSS 25 test tool with validity test, reliability test, classical assumption test, hypothesis testing, f test, and t test, and determination coefficient test. The results showed that service quality has a positive and significant effect on customer satisfaction. Price has no significant effect on customer satisfaction. Brand image has a positive and significant effect on customer satisfaction. Word of mouth has a positive and significant effect on customer satisfaction.
Co-Authors Abd. Razak Dan, Abd. Razak Aditya Evi Novitasari Aflit Nuryulia Praswati Agus Suyatno Aji, Muhammad Sulistiyo Alamin, Rachmat Aldino Jacky Royani Amiruddin Amiruddin Andhika Nur Mustofa Andika Bagus Saktiawan Andika, I Gede Apui, Septi Susilawati ARDIANSYAH ARDIANSYAH Arsyawina Arsyawina Arya Yudha Pratama Badar, Badar Baharuddin, Muhammad Hizba Candra Afreza Chuzaimah Chuzaimah Dian Rahmawati, Sisca Dwi Budi Santoso Ecclisia Sulistyowati Edy Purwo Saputro Eny Retna Ambarwati Era, Dwi Prihatin Fadila Suri Astuti Faridah Shahadan, Faridah Frana Andrianur Hairunnizam Wahid, Hairunnizam Hargiani, Fransisca Xaveria Harun Raudhatul Na’im Hasbi Helisusanto, Rinda Handayani Hesti Prawita Widiastuti I Gede Andika Sukarya Ida Ayu Putu Sri Widnyani Ihwan Susila Imamah, Indah Nur Imanda Firmantyas Putri Pertiwi Imronudin Imronudin Iwan Setiawan Kamajaya, Vian Kanti, Surti Kumala, Paramita Dewi Larasati Larasati M. Sholahuddin Maharani, Putri Septia Moechammad Nasir Mohd Ali Mohd Noor, Mohd Ali Mubarok, Muhammad Naufal Muhammad Nurul Kholifah Muhammad Sholahuddin Muzakar Isa Nanda Apriliasari Noer Sasongko Novel Idris Abas Nugroho Santoso Nur Amalina Nur Amalina Nur Ismiyati Fauziah Parellangi, Parellangi Poerwadi, Yuniar Belly Presensia, Presensia Purwanti, Rita Puspitosari, Indriyana Putri, Annisa Dwi Astrini Rahma, Rezky Nurul Rara Yuni Rahmawati Rasmun, Rasmun Ratanto Ratanto Riko Levita Arnas Rina Trisnawati Rini Kuswati Sanep Ahmad, Sanep Sarjito Setiawan, Widia Setiawati, Dahlia Sisca Dian Rahmawati Siti Raihanah Sulistyowati, Ecclisia Suryani, Heni Tarmudi, Achsan Tri Tri Ariani Vandhega, Bintang Ghivary Rama Wahyu Ario Pratomo Wahyu Ario Pratomo Wahyu Pramesti Wardani, Luluk Intan Kusuma Wardhani, Pramudya Wolo, Petrus Dala Yuni Rahmawati, Rara Yusuf Alam Romadhon Zulfa Irawati