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All Journal Jurnal Reviu Akuntansi dan Keuangan Falah : Jurnal Ekonomi Syariah JRB-Jurnal Riset Bisnis JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Journal of Innovation in Business and Economics Jurnal Manajerial Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Studi Kasus Inovasi Ekonomi Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Jurnal Fokus Manajemen Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Formosa Journal of Applied Sciences (FJAS) Maqdis: Jurnal Kajian Ekonomi Islam Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Journal Of Economic Sciences (Ekuisci) Jurnal Bisnis Inovatif dan Digital Jurnal Transformasi Bisnis Digital Jurnal Riset Multidisiplin Edukasi Taraadin : Jurnal Ekonomi dan Bisnis Islam International Journal of Entrepreneurship and Tourism
Nurul Asfiah
Universitas Muhammadiyah Malang
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal Of Economic Sciences (Ekuisci)

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Bibliometric Analysis of Green Marketing Strategies: Innovative Approaches to Improve Sustainability Saputra, Apep Indra; Asfiah, Nurul
Jurnal Ekuisci Vol 2 No 3 (2025): Vol 2 No 3 January 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i3.589

Abstract

Sustainability has become an urgent global issue, and green marketing emerges as a crucial strategy to support environmentally friendly business practices. This study aims to identify research trends in the field of green marketing through bibliometric analysis using the VOSviewer tool. The data used were sourced from Scopus-indexed publications between 2014 and 2024, with the main identified themes being green consumption development, environmental awareness, and green supply chain management. The findings indicate that although green marketing raises consumer awareness of eco-friendly products, there is a gap between purchase intentions and actual consumer behavior. This study also highlights the importance of clear information and effective communication to enhance loyalty to green brands. Additionally, collaboration among companies, consumers, and governments is essential to achieving broader sustainability in the context of green marketing and consumption.
Religiosity-based business performance to increase customer loyalty: Bibliometric Analysis Triawan, Eko; Asfiah, Nurul
Jurnal Ekuisci Vol 2 No 3 (2025): Vol 2 No 3 January 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i3.590

Abstract

This study aims to examine how the influence of religiosity on business performance in increasing customer loyalty. Through a bibliometric analysis approach, this study explores relevant publications regarding the integration of religious values in business strategies and their impact on customer loyalty. Using data from the Scopus database, this analysis identifies research trends, key themes, and significant contributions to understanding the relationship between religiosity and business performance. The results of the analysis show that integrating religious values in business operations not only increases customer trust but also encourages long-term loyalty. This research provides new insights for practitioners and academics in developing business strategies based on religious values to improve company performance and customer loyalty.
Co-Authors Alamsyah Dwi Erianto Amelia Dwi Marthasari Aminuyati Aniek Rumijati Apep Indra saputra Arif Rahman Hakim AZMI, ROULITA FIRDA Choirunnisak Choirunnisak Dewi Fajar Sari Dwi Angreni Rumatamerik Eka Kadharpa Utama Dewayani Erika Fera Septiana Faizal Islam Akbar Alam Fien Zulfikarijah Firman Billy Fanandi Hartutik Hartutik Imam Fathoni Immanuel Mu'ammal Immanuel Mu’ammal Imron Mawardi Iqbal Ramadhani Fuadiputra Karina Adra Azzahra Khusnul Khotimah Mi’rojul Azkiyyah Mochamad Novi Rifa’i Muhamad Omar Qilya Alrizis Muhammad Fachrizal Wahyu Darma Putra Muhammad Fernanda Fadilah Muslich Anshori Nada Samira Ningtyas, Nurcahyati Dwi Ayu Nofan Jelang Ramadhani Nur Avia Aminia Junaedy Nurcahyati Dwi Ayu Ningtyas Purnasari , Yohanita R. Iqbal Robbie Rahmad Hakim Ratya Shafira Arifiani Rifa’i, Mochamad Novi Rizki Febriani ROULITA FIRDA AZMI Roz, Kenny Sawitri Meindari Siompu, Irfan Siti Nurhasanah Siti Nurhasanah Sulistyo Widiana Triawan, Eko Warosatul Hayani Yeyen Pratika Yulist Rima Fiandari