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All Journal Interaksi Online Komuniti : Jurnal Komunikasi dan Teknologi Informasi Indo-MathEdu Intellectuals Journal IJCR (Indonesian Journal of Chemical Research) JESS (Journal of Educational Social Studies) Sosiolium: Jurnal Pembelajaran IPS Forum Ilmu Sosial Varia Humanika
Restu Ayu Mumpuni, Restu Ayu
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Education Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : forum ilmu sosial

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Fashion, Sustainability, and  Tourism: How Soerakarta Walking Tour Engages Muslim Community in Green Tourism Mumpuni, Restu Ayu; Nurpratiwi, Hany; Rusdini, Siti Ekowati; Sinaga, Syahrul Syah
Forum Ilmu Sosial Vol. 52 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/fis.v52i1.19966

Abstract

The Soerakarta Walking Tour (SWT) is an innovative urban tourism initiative that integrates cultural preservation, environmental sustainability, and inclusivity. This study examines how SWT's promotes green tourism through a mixed-methods approach, combining quantitative surveys and qualitative interviews with participants. The quantitative findings reveal high levels of participant satisfaction, including understanding green tourism principles and satisfaction with cultural storytelling. Qualitative data complement these results, highlighting participants’ appreciation for Muslim-friendly facilities, opportunities for cultural learning, and the promotion of local economic and environmental sustainability. The study applies the frameworks of Integrated Marketing Communication (IMC) and Social Marketing to analyze how SWT delivers consistent and engaging messages while fostering behavioral change. The findings show that SWT successfully inspires participants to adopt sustainable practices, though some variability in the visibility of green tourism principles suggests room for improvement.
Optimization of FISIP's Website and Social Media in Efforts to Internationalize and Improve Public Information Services Pramono, Didi; Husna, Vina Nurul; Mumpuni, Restu Ayu; Wijayanti, Tutik; Hanafi, Asti; Refiyan, Tio Putra; Kyarto, Abdullah Fariz; Asih, Rizqi Amalia Dwi
Forum Ilmu Sosial Vol. 51 No. 2 (2024): December 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/fis.v51i2.17521

Abstract

The objectives of the study are: 1) optimizing the website of FISIP as an effort to internationalize and provide public information; 2) optimizing the social media of FISIP as an effort to internationalize and provide public information. This research was carried out using a collaborative action research approach. The research steps include problem identification, action planning, partner collaboration, implementation, observation and monitoring, reflection and evaluation, and corrective actions. The study results show that the FISIP Public Relations and Reputation Team has collaborated with the University Public Relations Team, UNNES TV, and external mass media. Tangible actions that have been implemented include website content evaluation workshops, preparation of international study program profiles, workshops on strategies for increasing international publications through websites, development of study program promotion content, both posters and videos, optimization of the promotion of new Communication Science study programs, development of public complaint services through the UNNES PPID, Helpdesk, and Report features on the FISIP website. Continuous improvement is essential to ensure that all work programs implemented by the FISIP Public Relations Team can run smoothly and achieve the goals set.
Co-Authors Adillah, Isnaeni Nur Amaliyah, Anita Amir, Nor Zana Binti Mohd Asih, Rizqi Amalia Dwi Edi Nugroho, Antonius Fajar Fajar Fasiyah Noor, Fasiyah Ferani Mulianingsih Hanafi, Asti Hany Nurpratiwi Kintoko Kintoko Kyarto, Abdullah Fariz Laksmiwati, Indah Pramono, Didi Primada Qurrota Ayun Refiyan, Tio Putra Siti Ekowati Rusdini, Siti Ekowati Syahrul Syah Sinaga Tatang Shabur Julianto, Tatang Shabur Taufik Suprihatini Turnomo Rahardjo Tutik Wijayanti, Tutik Vina Nurul Husna