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Carunia Mulya Firdausy, Carunia Mulya
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Neuroscience Social Sciences

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Journal : International Journal of Application on Economics and Business

 1 
THE INFLUENCE OF INFORMATION TECHNOLOGY, INFORMATION SYSTEM, AND INFORMATION MANAGEMENT CAPABILITY ON ORGANIZATIONAL PERFORMANCE OF PT. XYZ Yoga, Nyoman Alit Suciatiningrum; Firdausy, Carunia Mulya
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3464-3473

Abstract

One of the problems faced by the pharmaceutical company in Indonesia is how to improve organizational performance. This research seeks to analyze the influence of information technology, information systems, and information management capability on organizational performance by taking into account a pharmaceutical company PT XYZ. The source of data was obtained from questionnaires. The total number of respondents sampled by non-probability sampling method was 135 respondents as Area Managers spread throughout Indonesia. The method to analyze the data was by employing Partial Least Square-Structural Equation Modeling (PLS-SEM). The results show that information technology, information systems, and information management capability have a positive and significant influence on the organizational performance of PT XYZ. These suggest that PT XYZ needs to give attention on how using an integrated information system which supported by information technology, and equipped with good data or information management capabilities to improve its organizational performance. This can be done by easing access, presenting data that summarizes all information correctly, and correcting the format to assist decision-making as well as management's commitment to continuing to develop information systems to improve the organizational performance of PT. XYZ.
INVESTIGATING HOW PERCEIVED BENEFIT, EASE OF USE, AND RISK AFFECT FINTECH USAGE ADOPTION Wijaya, Henryanto; Firdausy, Carunia Mulya; Widjaja, Indra
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.480-494

Abstract

This research aims to investigate the impact of perceived benefits, perceived ease of use, and perceived risks on Fintech usage adoption among Fintech users in Indonesia. This study employs a quantitative analysis method using primary data collected through questionnaires. The sample size was obtained through non-probability sampling, consisting of 246 Fintech service users. The data analysis method used partial least squares-structural modeling (PLS-SEM) with Smart PLS 4.0 application. The research findings indicate that perceived benefits and perceived ease of use have a positive and significant impact on Fintech usage adoption among Fintech users. On the other hand, perceived risk shows a positive but non-significant impact on the Fintech user adoption. Therefore, perceived benefits and perceived ease of use are crucial and must be considered in supporting Fintech usage adoption among Fintech users.
ANALYSIS OF FACTORS INFLUENCING MCDONALD'S CONSUMER PURCHASE DECISION IN JAKARTA Fortuna, Clarissa; Firdausy, Carunia Mulya
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1328-1338

Abstract

This study aims to analyze factors affecting the purchase decision of consumers on McDonald's fast-food restaurant in Jakarta. The sample selection method used the non-probability sampling method with a convenience sampling technique. The number of samples collected was 120 respondents. Method to collect the data was by using questionnaire and this data was analyzed by employing multiple regression analysis. The results show the quality of product and price have no significant effects on purchasing decisions of McDonalds’consumers in Jakarta. While promotion, location and brand image have significant influence on purchasing decision of McDonalds’consumers in Jakarta. The implication of the results of this research is that McDonalds needs to keep improving the promotion, location, and brand image to improve consumers’ purchase decision in a better shape.
INNOVATION AS A MEDIATOR FOR FAMILY SUPPORT AND SOCIAL NETWORK TOWARDS WOMEN'S SMES PERFORMANCE Puspitowati, Ida; Firdausy, Carunia Mulya; Handoyo, Sarwo Edy
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.1829-1841

Abstract

Women's SMEs contribute to the economy, so attention to business performance is important to improve. Efforts to improve the performance of women SMEs require knowledge of the factors that play an important role in SME performance. This research was conducted on women SMEs in Belitung district by examining several factors that affect performance, namely social networks, family support and product innovation. In previous studies, there were differences in the results of several researchers on the influence of determining factors on performance, so this research will fill this gap as well as test the role of product innovation as a mediator of social networks and family support on business performance. By using the cross-section method, 113 women’s SMEs were obtained who have been running a business for a minimum of 1.5 years and are engaged in the processing industry. Data analysis with Partial Least Square-Structural Equation Modeling (PLS-SEM), SmartPLS v.4.0 was used in data processing. The path coefficient results show that social network variables and product innovation have a positive and significations effect, while family support has no significations effect on SME performance. Product innovation partially mediates social networks towards women’s SMEs performance, while product innovation fully mediates family support on women’s SMEs performance. Family support has no significations effect towards women’s SMEs performance, this illustrates that women’s SMEs lack family support in their business activities.
FACTORS INFLUENCING DKI JAKARTA CONSUMERS’ PURCHASE DECISIONS AT MCDONALD’S Citamani, Nikita Louis; Firdausy, Carunia Mulya
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2852-2862

Abstract

Consumers’ decisions to buy fast food produced by McDonald’s are believed to be influenced by many factors. However, studies advanced in the literature that examine these factors are not well-documented. The purpose of this study was to determine whether or not brand awareness, brand image and emotional branding influence consumer purchasing decisions on McDonald’s products in DKI Jakarta. 100 survey responses were gathered via purposive sampling method. Questionnaire ditributed in Google Form by Social Media platform such as Whatsapp, Telegram and Instagram. Method to analyse the data was by using multiple linear regression method. The Result of this study indicates that Brand Awareness and Emotional Branding partially influence the Purchase Decision. In contrast, Brand Image showing no positive influence. However, Brand Awareness, Brand Image and Emotional Branding have positive influence to Purchase Decision of McDonald’s consumers in DKI Jakarta simultaneously. Therefore, McDonald’s should improve its Brand Awareness, Brand Image and Emotional Branding so that consumer decisions to buy their products in Indonesia continue to increase.
THE INFLUENCE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION K-MEALS MCDONALD'S: THE ROLE OF BRAND CREDIBILITY Ezra, Anggriana; Firdausy, Carunia Mulya
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.3259-3268

Abstract

This research aims to analyze the influence of celebrity endorsement, brand credibility, and purchase intention on consumers of McDonald's K-Meals products. The study's population consists of consumers of K-Meals McDonald’s products in the Jakarta, Depok, Tangerang, and Bekasi area. The sampling method used was non-probability sampling with a purposive sampling technique for 120 respondents and the data was analyzed using descriptive analysis methods. The research instrument testing includes outer model testing, inner model testing, and hypothesis testing using smartPLS-SEM 4.0. The results of this study indicate that celebrity endorsements directly influence the purchase intention of K-Meals McDonald’s products. Brand credibility positively mediates the relationship between celebrity endorsement and purchase intention for McDonald's K-Meals products. McDonald's is expected to be able to optimize promotional strategies by using celebrity endorsements which can strengthen McDonald's brand credibility to meet market preferences and needs in Indonesia.
Co-Authors Ananda, Ruth Andreas Andreas Budiman, Grisvian Irvan Carbella, Gita Citamani, Nikita Louis Delvina, Shasya Ezra, Anggriana Fortuna, Clarissa Gunawan, Chendra Handoyo , Sarwo Edy Handoyo, Mishelly Sherina Henryanto Wijaya Ida Puspitowati Indra Widjaja Ismunarbowo, Damar Wisang Jasim, Theresia Yosita Jayapradesta, Jordi Jonathan, Mario Natanael Kinasih, Cyntia Amilia Kusuma, Christian Chandra Leonardo, Charles Liem, Caroline Jesica Emily Making, Andreas Richardus Najid Najid, Najid Natanael, Andrew Leonardi Pamungkas, Hendrikus Atmanda Dwi Pulu, Meidy Rosalie Putri, Linda Bahari Richard Andrew Rumiris, Rumiris ryan, ryan Safaria, Fery Sarwo Edy Handoyo, Sarwo Edy Setiawan, Ade Jordy Siregar, Lita Amanah Suci, Michelle Kristina Tanujaya , Jessicha tri wahyuni Wacana, Joshua Duta Wijaya, Michael Hansen William, Ricky Yoga, Nyoman Alit Suciatiningrum Zardiana, Zardiana