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All Journal AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM GERAM (GERAKAN AKTIF MENULIS) Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia Nusantara: Jurnal Pendidikan Indonesia Indo-MathEdu Intellectuals Journal Jurnal Pendidikan Islam
Ainur Rahman, Ainur
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Journal : AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM

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Digital Marketing: Marketing Strategy for Madrasah Education Services During The Covid-19 Pandemic Arifin, Zainal; Artanto, Dicky; Rahman, Ainur
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.3443

Abstract

This study aims to analyze marketing strategies to promote madrasas for new students. The research approach is descriptive qualitative to analyze the digital marketing process that madrasas have carried out in recruiting new students during the Covid-19 pandemic. Data analysis was carried out interactively using the Miles and Huberman method, which included data collection, data presentation, data reduction, and concluding. The study results show that, first, the "superior madrasah" brand is part of digital marketing carried out by MTs N 1 Yogyakarta to attract new students. Second, the digital marketing process is carried out through several stages: setting goals, mapping target markets, initiating and planning content, creating content, distributing content, strengthening content, evaluating content marketing, improving content marketing, and online and offline marketing. Third, digital marketing is quite effective in increasing the enrollment of new students at madrasah.
Co-Authors Albaburrahim Albaburrahim Dicky Artanto Hasanah, Nurul Luthfiatul Ismail, Zawawi Kalupae, Abdulaziz Maimon Sumo Miati, Miati Mulyadi, Syifaul Aini Musyarrofah, Wilda Naimah NUR FADILAH Pu'adi, Pu'adi Rahmad Rahmad Sulaiman, Hamidah Binti Supratman, Mohammad Tauhed Tohari, Begjo Zainal Arifin