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Eka Purnama Sari, Eka Purnama
Jurusan Agroteknologi Fakultas Pertanian Universitas Lampung
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Journal : Asian Journal of Community Services (AJCS)

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Utilization of Digital Marketing and Financial Management to Improve Business Performance in KSC Cafe Sari, Eka Purnama; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i6.9836

Abstract

The large number of cafes in Jogja means the owners have to think creatively to create something different to win the competition. Owners need to manage their business well, especially in the areas of digital marketing and financial management. This internship activity introduces companies to utilizing digital marketing through creating Instagram Reels and Tiktok marketing content, creating customer databases and financial management. This internship activity aims to improve KSC's business performance. The result was developing the skills of KSC employees in creating interesting marketing content through Reels and Tiktok, successfully adding new marketing channels through the Tiktok platform, using creator services with a free budget, having a customer database, knowing customer satisfaction levels and effective financial records.
Co-Authors Adhitya, Wisnu Rayhan Agustini, Suci Indah Ainin Niswati, Ainin Asep Suryana Asnawati , Asnawati Asriani , Irma Atnang, Muhammad Audita Nuvriasari Budijanto Budijanto, Budijanto Dalimunthe, Tetty Debi Eka Putri Fajar, Nurhikmah Fitriana, Dina Halim, Edyanus H Hendrick Sasimtan Putra Henrie Buchari, Henrie Ian Alfian, Ian Alfian Jamalam Lumbanraja Laily Prima Monica, Laily Prima Masyitah, Emi Muhammad Thoha B.S. Jaya, Muhammad Thoha Mustamin, Syaiful Bachri Noni, Emma Dosriamaya Panjaitan, Rojakinah Habsah Pardede, Elisa Ferlina Purba, Edy Marjuang Putri, Ninsah Mandala Rico Nur Ilham Rifa'i, Asep Achmad Rokhmawati, Andewi Sahriani Siallagan, Shintauli Simbolon, Marlina Sinaga, Plora Novita Sinaga, Siti Nurmawan Singgih Susilo Sinuhaji, Lidya Natalia Sitanggang, Tressy Situmorang, Khairunisa Tarigan, Rismalia Yarmaidi Yarmaidi Yuedrika, Talia