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All Journal INFORMASI Channel : Jurnal Komunikasi Komunikator Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Audience Communicare : Journal of Communication Studies English Language Teaching Educational Journal JURNAL LENSA MUTIARA KOMUNIKASI International Journal of Communication and Society International Journal of Visual and Performing Arts Journal of Social Studies (JSS) COMMICAST JOLLT Journal of Languages and Language Teaching Jurnal Ragam Pengabdian
Anang Masduki
Universitas Ahmad Dahlan, Yogyakarta
Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Indonesian government crisis communication facing coronavirus pandemic Masduki, Anang; Niu, Panqiang; Yana, Maria Effi
International Journal of Communication and Society Vol 4, No 1 (2022): June 2022
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.207

Abstract

Many Indonesian officials have joked about the coronavirus outbreak. The Indonesian government has come to a point, namely crisis communication. With qualitative descriptive research, with data sources from scientific journals, articles from experts and intellectuals related to coronavirus, mass media news, and other relevant information. Analysis using triangulation techniques. This paper aims to reveal the communication side of the government's crisis and see society's reality in responding to information conveyed by Indonesian government agencies. As a result, the communication crisis that occurred was preceded by weak government coordination in dealing with the outbreak. Then the result is policymaking that is not correctly aligned and integrated. The government's various information to the public is also different and changing, confusing the community. On the other hand, people through social media convey a lot of information that has not been verified. So that it adds to the complexity of the problem of handling the coronavirus outbreak. In conclusion, informing and providing guidance for the community to deal with pandemics is the key to successful communication during a crisis.
Exploring social media use and its impact on knowledge and behavior during Covid-19 in China Niu, Panqiang; Li, Ting; Tu, Caixie; Masduki, Anang
International Journal of Communication and Society Vol 7, No 1 (2025): June 2025
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v7i1.1675

Abstract

In An extended Cognitive Mediation Model (CMM) was constructed to examine the public's knowledge acquisition and preventive behavioral intentions during the COVID-19 pandemic in the context of social media in China. This extended CMM incorporated three additional variables compared with the original CMM: risk perception, interpersonal communication, and behavioral intention. The motivations for social media use, including surveillance gratification, guidance, anticipated interaction, and risk perception, were positively associated with social media attention, elaboration, and interpersonal communication. Elaboration and interpersonal communication were positively associated with factual and structural knowledge acquisition, which in turn positively influenced behavioral intention. Differential mediation effects were observed: significant indirect effects from motivations to factual knowledge involved elaboration and the combination of attention and elaboration, while all mediation effects from motivations to structural knowledge were significant. Furthermore, mediation paths from motivations to behavioral intention were primarily significant when involving elaboration and structural knowledge, but not factual knowledge. Theoretical and practical implications are discussed.
Komodifikasi Agama Dalam Film Pemandi Jenazah Putra, Razhi Syuhada; Masduki, Anang
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): AGUSTUS 2025
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v8i2.12580

Abstract

Menurut Kementerian Agama mayoritas penduduk Indonesia memeluk agama islam menyentuh angka 87% dari total populasi Indonesia. Hal tersebut menjadikan peluang bagi komodifikasi agama terbentuk karena adanya transformasi komodifikasi menjadi komoditas yang pada awal tidak dipasarkan sehingga sekarang menjadi bisnis. Fenomenakomodifikasi ini berkelanjutan hingga mulai merambah pada industri film. Meningkatnya penggunaan nilai-nilai agama menjadi sesuatu yang sudah mengkhawatirkan karena ini menujukkan besarnya penggunaan agama sebagai bahan komoditas untuk industri film di Indonesia. Berdasarkan permasalahan tentang komodifikasi agama yang sudah mengkhawatirkan di industri film Indonesia sehingga peneliti tertarik untuk untuk meneliti bagaimana komodifikasi agama yang ada pada film Pemandi Jenazah. Metode yang digunakan pada penelitian ini adalah analisis semiotika John Fiske. Hasil dari penelitian ini adalah banyak ditemukan bentuk-bentuk komodifikasi agama yaitu ritual agama, nilai ajaran agama, dan nilai nilai budaya yang terkandung di dalamnya. Hal tersebut disebabkan oleh penggunaan simbol, ritual, nilai agama yang sudah dinormalisasikan. Kata kunci: Agama; Film; Komodifikasi; Pemandi Jenazah; Semiotika John Fiske
MITOS DAN HIPERREALITAS KOMUNIKASI POLITIK (Studi Iklan Pemilu Jusuf Kalla-Wiranto Versi Humble dan Mampu) Masduki, Anang
Informasi Vol. 45 No. 2 (2015): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v45i2.7988

Abstract

One of the main elements in a modern democratic politics is widespread political advertisement. In the 2009 election in Indonesia, one of the main partner, namely Jusuf Kalla and Wiranto also do advertising, especially on television. This is done to boost the popularity and elektabilitasnya to win the election. And in these ads are myths and hyperreality. This study was conducted to uncover the myths and hyperreality that exist in the ad with the title "humble" and "mampu" belonging to the couple. The method used is semiotic theories of Roland Barthes. with a two-stage approach popularized by Roland Barthes, connotations and meanings denotation, meaning the disclosure of the symbols in advertising will be more striking. From the analysis found that the phrase statesman and populist become the focus of myths and hyperreality conducted by Jusuf Kalla and Wiranto in its advertising.Salah satu elemen politik dalam demokrasi modern adalah merebaknya iklan politik. Dalam pemilu 2009 di Indonesia salah satu pasangan yaitu Jusuf Kalla dan Wiranto juga melakukan iklan khususnya di televisi. Hal ini dilakukan untuk mendongkrak popularitas dan elektabilitasnya demi memenangkan pemilu. Di dalam iklan tersebut terdapat mitos dan hiperrealitas. Penelitian ini dilakukan untuk mengungkap mitos dan hiperrealitas yang ada dalam iklan dengan judul "humble" dan "mampu" milik pasangan tersebut. Adapun metode yang digunakan adalah teori semiotika Roland Barthes. dengan pendekatan dua tahap yang dipopulerkan oleh Roland Barthes, makna konotasi dan makna denotasi, pengungkapan makna simbol-simbol dalam iklan akan semakin mencolok. Dari analisis didapat bahwa frase negarawan dan merakyat menjadi fokus mitos dan hiperrealitas yang dilakukan oleh Jusuf Kalla dan Wiranto dalam iklannya.
STRATEGI KOMUNIKASI DALAM LIFE STYLE FRUGAL LIVING DI DAERAH WONOSOBO Ramadhan, Nathan Hilga; Masduki, Anang
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 9 No. 2 (2025): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v9i2.6456

Abstract

Studi kualitatif fenomenologis ini menganalisis strategi komunikasi dalam penyebaran life style Frugal Living di Wonosobo, yang memiliki life style frugal living juga di kenal dengan gaya hidup menabung dan berbelanja secara bijaksana. Namun karena orang memiliki kebutuhan dan gaya hidup yang berbeda, mereka seringkali kesulitan membedakan antara kebutuhan dan keinginan. Hal ini menimbulakan berbagai macam masalah rumit dalam kehidupan, Penelitian ini bertujuan untuk mengetahui cara hidup Frugal living sebagai Lifestyle sehingga konsep ini menjadi alternatuf bagi masyarakat kelas menengah bawah untuk bertahan hidup dengan menekan pengeluara yang minimal dengan pendapatan terbatas. Melalui wawancara mendalam dengan 10 informan sesuai kriteria dan analisis tematik Miles-Huberman, tiga temuan utama ditemukan: Pertama, hidup hemat bukan sekadar pratik ekonomi, melainkan hasil dari komunikasi yang didasarkan pada jaringan hubungan kuat, yang diturunkan melalui: (a) Peniru antar generasi dalam keluarga, (b) diskusi komunitas dalam kegiatan sosial, dan (c) media sosial untuk berbagi teknik berhemat. Kedua strategi ini menciptakan dilema sosial ketika prinsip menabung secara ekstrem bertentangan dengan norma komunitas, memicu stereotip “kikir”  saat menolak berpartisipasi dalam acara sosial, seperti yang dicermin dalam 70% kasus konflik yang dilaporkan. Ketiga, komunitas menginterpretasikan Frugal Living sebagai keseimbangan dinamis antara kesadaran finansial (investasi aset, pendidikan anak) dan komitmen sosial, dengan 10 informan menekankan pentingnya“kedermawanan strategis” untuk mempertahankan kohesi komunitas. Temuan ini membantah asumsi asumsi bahwa frugal living hanyalah tren perkotaan, dan menegaskan bahwa hal itu merupakan mekanisme ketahanan ekonomi berdasarkan komunitas budaya. Kesimpulan dari penelitian ini adalah yaitu beberapa orang beranggapan bahwa melakukan gaya hidup frugal living yang secara berlebihan itu tidak dianjurkan, lebih baik sedang-sedang atau biasa saja.
Analyzing the SUPER A Strategy in Gojek's 'Emak Hemat' Advertisement Prathisara, Gibbran; Masduki, Anang
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.13850

Abstract

Gojek’s digital advertising campaigns frequently gain viral traction due to their strong cultural relevance, emotional appeal, and creative narrative execution. However, limited academic studies specifically examine how the SUPER A creative strategy is applied within these campaigns to enhance audience engagement and brand perception. This study aims to analyze the implementation of the SUPER A strategy. Simple, Unexpected, Persuasive, Entertaining, Relevant, and Acceptable, in Gojek’s “Emak Hemat” advertisement, a campaign widely recognized for its humor, cultural resonance, and strong message of frugality. The research contributes to the growing body of literature on creative advertising strategies in Southeast Asia and provides practical insights for advertisers seeking effective storytelling models in the digital era. This study employs a qualitative research design using a case study approach and qualitative content analysis. Data were collected through documentation and non-participant observation of visual and textual elements in the “Emak Hemat” advertisement. The data were coded and analyzed based on the six dimensions of the SUPER A framework. The findings reveal that the advertisement successfully integrates all SUPER A elements. The narrative is simple and relatable, while unexpected comedic scenes maintain audience attention. The campaign’s persuasive messages emphasize affordability and practicality, supported by entertaining humor rooted in everyday Indonesian family life. Cultural relevance is strongly reflected in the portrayal of a frugal mother figure, and the closing tagline ensures the message remains acceptable and memorable to diverse audiences. In conclusion, the effective implementation of the SUPER A strategy strengthens Gojek’s brand positioning as a practical, economical solution for daily needs and demonstrates how culturally grounded storytelling can enhance advertising effectiveness in digital environments.
Students’ Perceptions of an AI-Based English e-Module for Digital Content Creation: An Explanatory Sequential Mixed-Methods Study Alfaridhi, Dio Fahmi; Prayudha, Prayudha; Ali, Raden Muhammad; Masduki, Anang
JOLLT Journal of Languages and Language Teaching Vol. 14 No. 1 (2026): January
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jollt.v14i1.17752

Abstract

The integration of AI in EFL is increasingly vital to meet the demands of digital content creation, where English serves as a global medium for audience engagement. This study aims to investigate how students view the usefulness of an AI-based English e-module in improving their abilities and involvement in the production of digital content. An explanatory sequential mixed-method was used in this study. The data were gathered from 44 students of communication science study program at Universitas Ahmad Dahlan. Quantitative data were collected via a structured questionnaire grounded in the Technology Acceptance Model (TAM) and qualitative data were gathered through structured interviews with six purposively chosen participants. The quantitative data were analyzed using descriptive statistics, while qualitative data were analyzed using thematic analyses. Results revealed strong positive perceptions: the AI feature usefulness item recorded M = 3.98, the comparative effectiveness over conventional methods item yielded M = 3.89, and overall satisfaction achieved M = 3.91. Thematic analysis confirmed the value of real-time chatbot feedback and automated corrections in enhancing scriptwriting and confidence, though device incompatibilities and navigation issues emerged as barriers. These results suggest that in order to acquire real digital communication abilities, educators should incorporate AI-driven e-modules into task-based EFL curricula. Additionally, system design should give priority to multilingual support and cross-device optimization in order to guarantee equitable access.
AI-based English module needs analysis for Indonesian content creator Prayudha; Ali, Raden Muhammad; Masduki, Anang; Alfaridhi, Dio Fahmi
English Language Teaching Educational Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/eltej.v9i1.14893

Abstract

The rapid growth of Indonesia’s digital economy has increased the importance of English proficiency for digital content creators. However, many digital content creators still lack the specific language skills required for global communication in this field. This study aims to identify the English language needs of digital content creators and to inform the development of an AI-based English module. A mixed-method design was employed, involving a questionnaire completed by 69 undergraduate students and interview with one English lecturer at the Collage of Multimedia (MMTC), Yogyakarta. The findings indicate that students perceive their English proficiency as moderate, with significant needs in productive skills, particularly pronunciation, speaking, and grammar for digital content task such as scripting and captioning. Students also demonstrate positive attitudes toward AI-assisted learning, especially for feedback and personalized practice, although concerns about over-reliance and ethical use remain. These results highlight the importance of integrating AI tools with authentic content creation tasks while maintaining pedagogical guidance and ethical awareness.
Praktik Objektifikasi Seksual Tubuh Perempuan dalam Komentar Tiktok: Analisis Isi Interaksi Antar perempuan Intan Puspita Sari; Anang Masduki
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/dc26dy86

Abstract

The development of visual-based social media such as TikTok has created digital interaction spaces where responses to women’s bodies frequently appear in the comment section. This study aims to analyze the practice of sexual objectification of women’s bodies in TikTok comments among female users using Objectification Theory and the concept of the male gaze. This research employs a qualitative approach using qualitative content analysis of 60 comments written by female users on five TikTok videos uploaded during December 2025–February 2026. The findings show that objectification appears through direct focus on body parts, euphemistic expressions, imagined bodily intimacy, sexual humor, and compliments containing sexualization. Interactions among female users also reproduce internalized male gaze, which normalizes objectification within digital conversations
Co-Authors Agus Triyono Alfaridhi, Dio Fahmi Ali, Raden Muhammad Caixie Tu Dani Fadillah Fajar Dwi Putra Filosa Gita Sukmono Gibbran Prathisara Gibran Pratishara Intan Puspita Sari Liu Jian Maria Efiyana Niu, Panqiang Panqiang Niu Panqiang Niu Panqiang Niu Panqiang Niu Pratishara, Gibran Prayudha Prayudha, Prayudha Putra, Razhi Syuhada Ramadhan, Nathan Hilga Rendra Widyatama Rr. Octa Dwina Fauzia Ting Li Tu, Caixie Xigen Li Yana, Maria Effi