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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL PRODUKTIVITAS JURNAL PEMASARAN KOMPETITIF Jurnal MEBIS (Manajemen dan Bisnis) Jurnal STEI Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Mestaka: Jurnal Pengabdian Kepada Masyarakat IIJSE Journal of Innovative and Creativity Advance Sustainable Science, Engineering and Technology (ASSET)
Supriyono Supriyono
Department Of Management, Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : IIJSE

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The Influence of Experiential Marketing and Store Atmosphere on Customer Loyalty for Fore Coffee G-Walk Citraland Surabaya Shafira Salsabilla; Supriyono Supriyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6004

Abstract

In the current era, the development of coffee shops is taking place very rapidly, so companies are required to innovate so that their products are superior to other competitors, following market desires. This research examines the influence of experiential marketing and store atmosphere on customer loyalty. This research is quantitative, using non-probability sampling and purposive sampling techniques in sampling. The population studied was customers of Fore Coffee G-Walk Citraland Surabaya, with a total of 112 respondents. The data analysis technique used is partial least squares (PLS). The research results show that experiential marketing and store atmosphere positively and significantly influence customer loyalty.
The Effect of Halal Label, Brand Image, and Product Quality on the Purchase Decision of Wardah Exclusive Matte Lip Cream Products in Sidoarjo J.A. Jelita Srikandi Pertiwi; Supriyono Supriyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6086

Abstract

Technology, globalization, and social media have changed modern lifestyles, including the need for body care which is now important, especially for women who prioritize a beautiful and confident appearance. This has driven an increase in demand for cosmetics, especially matte lip cream which is popular because of its soft texture and long-lasting. Realizing this trend, Wardah presents an Exclusive Matte Lip Cream with competitive advantages. Sidoarjo, with a Muslim majority and high interest in cosmetics, is an ideal location to study the influence of Halal Label, Brand Image, and Product Quality on Purchasing Decisions. This study aims to determine the influence of the halal label, brand image, and product quality on purchasing decisions for Wardah Exclusive Matte Lip Cream products in Sidoarjo. This type of research is quantitative. Sampling using the purposive sampling method, and the number of samples used was 100 respondents the method used to analyze was the Structural Equation Model (SEM) with the Smart-PLS version 3.0 tool. The tests used were the outer model test, the inner model test, and the hypothesis test. It can be concluded that the halal label (X1), brand image (X2), and product quality (X3) on purchasing decisions (Y) partially have a positive and significant influence.
Co-Authors - Kustini Aanisah Yumnaa Lubis Aghita Reza Meita Putri Ajimas Pascaning Setiohadiwibowo Alfiandi Imam Mawardi Almas Nisaul Fauziah Ariescy, Reiga Ritomiea Arif Nor Aminah Audrey Fairuz Herdiana Aurizka Fadia Siwi Bambang Trigunarsyah Beti Mei Setiyaningrum Dea Naurotul Jannah Desy Windi Prawita Dhani Khasbul Wafi Dian Novia Listiarini Elly Kharisma Elsa Nabella Gilang Adi Pratama Gilang Firmansyah Idris Ariyanto Indriati Retno Palupi, Indriati Retno Intan Sri Lestari Izaak, Wilma Cordelia J.A. Jelita Srikandi Pertiwi Masum Johari Meisya Rahmatia Zefania Mia Anggraini Eka Putri Mulya Hasudungan Napitupulu Nuuru Rizky Ammalia NYOMAN DITA PAHANG PUTRA, NYOMAN Perdana Argi Annan Putri Ricky Johan Rima Meiliana Rahmah Romaisyah, Luqita Rynaldi Pratama Nur Maulana Rynaldi Pratama Nur Maulana Sabila Amara Rachma Shafira Salsabilla Sheily Novitasari Siti Nur Laras Ati Sri Winarti Wiji Raharjo Yollanda Ayu Saputri