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All Journal SEIKO : Journal of Management & Business Nusantara: Jurnal Pendidikan Indonesia Jurnal Ekonomi Jurnal Minfo Polgan (JMP) Industrial Research Workshop and National Seminar Jurnal Pengabdian Masyarakat Bhinneka Jurnal Mahasiswa Manajemen dan Akuntansi TOFEDU: The Future of Education Journal Horizon: Indonesian Journal of Multidisciplinary Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Edumaspul: Jurnal Pendidikan
Ismail Yusup
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Transformasi Pembelajaran Kewirausahaan: Mengasah Kreativitas Siswa melalui Project Based Learning Rahmawati, Rani; Sujaya, Krisna; Yusup, Ismail
Nusantara: Jurnal Pendidikan Indonesia Vol. 4 No. 3 (2024)
Publisher : Lembaga Sosial Rumah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/njpi.2024.v4i3-3

Abstract

Purpose – This research is the background of the low creative thinking skills of class XII TKJ in PKK subjects at SMKN Sukaresik. This study aimed to determine the differences in creative thinking skills of experimental class students who applied the project-based learning model with the control class who used the conventional model.Method – The model used in this research is a quasi-experiment with Nonequivalent Control Group Design. Data collection techniques in this study were questionnaires through pretest and posttest, observation, and documentation. The data analysis techniques consist of descriptive analysis, normality test, homogeneity test, independent sample t-test, and N-Gain test.Findings – The results of the data analysis showed that the sig value (two-sided p) < 0.001 and it is smaller than 0.005, so there is a significant difference in the creative thinking ability of the experimental class using the project-based learning model with the control class using the conventional model. Based on the n-gain value of 0.75, the project-based learning model is proven to be better at improving creative thinking skills. Research Implications – The impact of this research is to provide references to teachers in determining the proper learning model to apply in PKK learning. Teachers must build a learning environment that can stimulate learners' creativity. One of these efforts is embracing learners to be directly involved in the learning process through group discussions, collaborative projects, or presentations.
The Role of Teaching Factory Learning on Entrepreneurial Readiness of Students of Visual Communication Design Competency SMKN 1 Tasikmalaya Irma Suryaningsih; Azizah Fauziyah; Ismail Yusup
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship has a very important role in overcoming the problem of unemployment because, through entrepreneurship, a person can create and provide new jobs. The birth of an entrepreneur is motivated by entrepreneurial readiness or there is a feeling of readiness equipped with the ability, willingness, and desire to face various situations and conditions in entrepreneurship. The purpose of this study is to identify the effect of Teaching Factory learning on student entrepreneurial readiness in Visual Communication Design competency of SMKN 1 Tasikmalaya. This study involved a population of 93 students in grade XI of the competency. Determination of the sample in this study is using purposive sampling technique or sampling with certain considerations. The sample of this study consisted of 34 students who were taking Teaching Factory learning. The data collection technique in this study was through interviews and distributing questionnaires via Google Forms. Simple linear regression analysis was used to analyze the data. The results of this study indicate that teaching factory learning has an effect of 47.7% on the entrepreneurial readiness of visual communication design competency students of SMKN 1 Tasikmalaya.
The Influence of Fear of Missing Out on Impulsive Buying Behaviour in Generation Z UPI Tasikmalaya: Case Study of TikTok Shop Users Natadilaga, Arya Abdillah; Fauziyah, Azizah; Yusup, Ismail
The Future of Education Journal Vol 5 No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i1.1678

Abstract

The expansion of social commerce has reshaped consumer decision-making, particularly among Generation Z as digital natives who are highly engaged with social media platforms. TikTok Shop integrates entertainment, social interaction, and instant purchasing features that may intensify psychological stimuli such as Fear of Missing Out (FOMO), thereby encouraging impulsive buying behavior. This study investigates the level of FOMO and impulsive buying among Generation Z students at Universitas Pendidikan Indonesia (UPI) Tasikmalaya who use TikTok Shop, and empirically examines the effect of FOMO on impulsive buying behavior. Employing a quantitative descriptive-verificative design, data were collected through structured questionnaires from 339 respondents selected using purposive sampling. Simple linear regression analysis was applied to test the proposed hypothesis. The findings reveal that Fear of Missing Out has a positive and statistically significant effect on impulsive buying behavior among Generation Z TikTok Shop users. This indicates that psychological concerns related to social exclusion and trend avoidance play a critical role in accelerating unplanned purchasing decisions within digital commerce environments. The study contributes empirical evidence to consumer behavior research in social commerce contexts and highlights the importance of understanding psychological drivers in shaping responsible consumption and effective digital marketing strategies.
Pengaruh Produk terhadap Keputusan Penggunaan Fitur SeaBank Bayar Instan melalui Promosi pada Pengguna Shopee di Tasikmalaya Siti Alifah Nur Jamil; Nandang Nandang; Ismail Yusup
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15229

Abstract

Kemajuan teknologi perbankan digital di Indonesia mendorong munculnya berbagai inovasilayanan keuangan, SeaBank adalah salah satu bank digital yang melakukan inovasi pada layanankeuangan. SeaBank bekerja sama dengan platform e-commerce Shopee dengan menciptakan fiturSeaBank Bayar Instan untuk mempermudah proses pembayaran. Meskipun fitur ini menawarkankemudahan transaksi, namun adopsi fitur ini masih rendah, sehingga perlu dilakukan penelitianterhadap faktor-faktor yang memengaruhi keputusan penggunaan. Tujuan penelitian ini adalahuntuk mempelajari bagaimana produk memengaruhi keputusan penggunaan fitur SeaBank BayarInstan melalui variabel mediasi yaitu promosi pada pengguna Shopee di Tasikmalaya. Penelitianini menggunakan metode kuantitatif dengan pendekatan deskriptif verifikatif. Sampel padapenelitian adalah 384 orang menggunakan rumus lameshow dengan taraf kesalahan 5%. Teknikpengolahan data menggunakan uji instrumen penelitian yaitu outher model, inner model dan ujihipotesis dengan menggunakan SmartPLS. Hasil dari penelitian ini menyatakan bahwa produkberpengaruh positif dan signifikan terhadap keputusan penggunaan sebesar 68,1%. Produkberpengaruh positif dan signifikan terhadap promosi sebesar 91,9%. Promosi berpengaruh positifdan signifikan terhadap keputusan penggunaan sebesar 30,7%. Produk terhadap keputusanpenggunaan yang dimediasi oleh promosi berpengaruh positif dan signifikan sebesar 28,2%.Kualitas produk dapat diketahui oleh pengguna melalui promosi yang dilakukan sehinggameningkatkan keputusan penggunaan suatu produk sampai akhirnya dapat memunculkan loyalitaspengguna terhadap produk apabila kualitas produk dapat terus dipertahankan.
Pengaruh Beauty Influencer Terhadap Keputusan Pembelian Konsumen Siva Sri Marwatun Nurfalah; Nandang Nandang; Ismail Yusup
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15233

Abstract

Penelitian ini berfokus pada beauty influencer dan keputusan pembelian pada produk MS Glow. Latar belakang dari penelitian ini didasari karena meningkatnya penggunaan beauty influencer sebagai strategi pemasaran digital yang mampu mempengaruhu perilaku konsumen, yang khususnya pada industri kecantikan. Penelitian ini bertujuan untuk mengetahui gambaran beuaty influencer dan keputusan pembelian konsumen produk Ms Glow di Tiktok serta untuk mengetahui pengaruh beauty influencer terhadap keputusan pembelian konsumen produk Ms Glow di Tiktok. Metode penelitian ini menggunakan penelitian kuantitatif deskriptif dan verifikatif. Penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada responden melalui google form. Sampel pada penelitian ini adalah 384 orang menggunakan rumus lameshow dengan taraf kesalahan 5%. Teknik pengolahan data menggunakan uji instrumen penelitian, analisis statistik deskriptif, uji asumsi klasik, uji hipotesis dengan menggunakan SPSS. Hasil dari penelitian ini adalah beauty influencer (X) berpengaruh sebesar 74,8% terhadap keputusan pembelian (Y) pada produk MS Glow sisanya 25,2% dijelaskan oleh variabel lain seperti promosi lain, brand image, harga, kualitas produk, maupun faktor personal dari konsumen. Apabila beauty influencer menurun maka akan berimplikasi terhadap keputusan pembelian pun menurun. Dengan meningkatkan dimensi expertise (pengetahuan) beauty influencer menjadi strategi penting untuk perusahaan dalam memperkuat kredibilitas promosi serta membangun kepercayaan audiens, yang pada akhirnya mendorong peningkatan keputusan pembelian konsumen secara berkelanjutan. Kata kunci: Beauty Influencer, Keputusan Pembelian Konsumen
Pengaruh Pembelajaran Kewirausahaan Terhadap Intensi Berwirausaha Siswa Kelas XI di SMK Pancasila Manonjaya Yulia Sopiati; Nandang Nandang; Ismail Yusup
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15236

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pembelajaran kewirausahaan terhadap intensi berwirausaha siswa kelas XI di SMK Pancasila Manonjaya. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Pengumpulan data dilakukan melalui penyebaran kuesioner. Sampel terdiri dari 124 responden yang merupakan siswa Kelas XI Di SMK Pancasila Manonjaya. Teknik analisis data yang digunakan meliputi analisis statistik deskriptif, uji asumsi klasik, uji regresi linear sederhana, uji siginifikan persial dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa pembelajaran kewirausahaan berpengaruh positif dan signifikan terhadap intensi berwirausaha sebesar 32,5%, sementara sisanya sebesar 67,5% dipengaruhi faktor lain diluar variabel yang diteliti. Adapun faktor-faktor lain yang dapat mempengaruhi intensi berwirausaha yaitu melalui faktor internal kepribadian, self-efficacy (efikasi diri), need for achievement (kebutuhan berprestasi), dan adversity quotient (tingkat kesulitan) dan faktor eksternal lingkungan dan faktor demografis.
The Influence of Marketing Campaigns on Business Sustainability Through Customer Satisfaction at Azka Laundry Imam Permana; Nandang Nandang; Ismail Yusup
The Future of Education Journal Vol 4 No 9 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i9.1211

Abstract

The development of marketing strategies has made marketing campaigns increasingly important in shaping customer perceptions and experiences, which ultimately drive customer satisfaction and influence business sustainability amid intense market competition. Azka Laundry is one of the MSMEs that applies marketing campaigns; however, it has experienced a decline in revenue, prompting the business to implement an additional promotional strategy by distributing free takjil. Therefore, this study aims to analyze the influence of marketing campaigns on business sustainability through customer satisfaction using a descriptive quantitative method with 234 respondents. The data were analyzed using SmartPLS through outer model testing, inner model testing, and hypothesis testing. The results show that marketing campaigns have a significant and positive effect on customer satisfaction and business sustainability. In addition, customer satisfaction significantly and positively mediates the influence of marketing campaigns on business sustainability. These findings indicate that the more effective the marketing campaign strategy implemented, the higher the level of customer satisfaction, which ultimately supports the stability and long-term sustainability of Azka Laundry’s business.
The Effect of Digital Mindset on Online Purchase Decision: The Moderating Role of Generational Difference among Wardah Colorfit Matte Foundation Consumers Aprillya Mutia Dewi; Dede Kurnia; Ismail Yusup
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18322

Abstract

Digital transformation has changed the way consumers search for product information, evaluate alternatives, and make purchase decisions in e-commerce. However, the availability of digital information does not always lead to actual purchase decisions, as shown in the case of Wardah Colorfit Matte Foundation on Shopee, which has high ratings and many reviews but relatively lower sales than other Wardah complexion products. This study aims to analyze the effect of Digital Mindset on Online Purchase Decision and examine the moderating role of Generational Difference. This study used a quantitative method with an associative-causal and moderation approach. Data were collected through a structured questionnaire using a five-point Likert scale. The sample consisted of 370 Generation X and Generation Y consumers who had searched for information or purchased Wardah Colorfit Matte Foundation through Shopee. Data were analyzed using descriptive analysis and PROCESS Macro Model 1 with 5,000 bootstrap resamples. The results show that Digital Mindset has a positive and significant effect on Online Purchase Decision. Generational Difference also significantly moderates this relationship, with a stronger effect found among Generation Y than Generation X. These findings indicate that online purchase decisions are influenced not only by marketplace information, but also by consumers’ internal digital readiness and generational characteristics. The study suggests that Wardah Cosmetics should develop generation-based digital marketing strategies to improve consumer purchase decisions in beauty e-commerce.
The Effect of Perceived Usefulness on Digital Technology Adoption among MSME Owners in Tasikmalaya City Rosita Marta Valensya Manurung; Dede Kurnia; Ismail Yusup
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18485

Abstract

The development of the digital economy encourages Micro, Small, & Medium Enterprises (MSMEs) to adopt digital technology in their business activities. However, digital technology adoption among MSMEs remains uneven because some business owners still do not perceive clear benefits from using technology. This study aims to describe Perceived Usefulness & Digital Technology Adoption & to analyze the effect of Perceived Usefulness on Digital Technology Adoption among MSME owners in Tasikmalaya City. This study used a quantitative method with a descriptive-verificative approach. Data were collected through a structured questionnaire using a five-point Likert scale. The sample consisted of 384 MSME owners in Tasikmalaya City who had used or had begun to use digital technology in their business activities. Data were analyzed using descriptive analysis, classical assumption tests, simple linear regression, bootstrap, HC3, coefficient of determination, & t-test. The results show that Perceived Usefulness & Digital Technology Adoption are in the high category. Perceived Usefulness has a positive & significant effect on Digital Technology Adoption, with a regression coefficient of 0.768, t-value of 10.339, p < 0.001, & R² of 0.637. These findings indicate that the higher the perceived benefits of digital technology, the higher the level of digital technology adoption among MSME owners. This study suggests that benefit-oriented digital literacy & practical technology assistance should be strengthened.
The Effect of Gender Perception and Lifestyle on Purchase Decisions of NAYME.IDN Consumers Melati Kusuma Dewi; Dede Kurnia; Ismail Yusup
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18576

Abstract

The fashion industry is strongly influenced by lifestyle trends and changing consumer identity, especially among Generation Z. NAYME.IDN experienced fluctuating sales from October 2024 to September 2025 and an increase in male consumers, although the brand was initially positioned for female consumers. This study aims to describe gender perception, lifestyle, and purchase decisions, and to analyze the effect of gender perception and lifestyle on purchase decisions for NAYME.IDN products. This study used a quantitative method with a descriptive-verificative approach. Data were collected through a structured questionnaire using a five-point Likert scale. The sample consisted of 35 Generation Z consumers who had purchased NAYME.IDN products through online or offline channels. Data were analyzed using descriptive statistics, classical assumption tests, multiple linear regression, coefficient of determination, t-test, and F-test. The results show that gender perception, lifestyle, and purchase decision are in the high category. Gender perception has no significant partial effect on purchase decision, while lifestyle has a positive and significant effect. Simultaneously, gender perception and lifestyle significantly affect purchase decision, with an R² value of 0.502. These findings indicate that lifestyle is a more dominant factor in shaping purchase decisions for NAYME.IDN products.
Co-Authors Aprillya Mutia Dewi Azizah Fauziyah Basalamah, Salma Harun Daffaputra, Idzhar Dede Kurnia Dede Kurnia Dede Kurnia, Dede Dewi, Repita Fauziah, Anesti Amelin Feri Ardiansyah Hengki Vieri Panogari Vincentius Simarmata Imam Permana Irma Suryaningsih Lili Latifah Lili Latipah Marpaung, Sanny Margaretha Br Melati Kusuma Dewi Muhamad Zaki Nindri Nandang Nandang Nandang Nandang Natadilaga, Arya Abdillah Nurfitriya, Mira Rachmani, Nizza Nadya Rani Rahmawati Rizki Ramdani Rosita Marta Valensya Manurung Salwa Salsabila Aulia Rahmani Silvia Fajari Rasyieda Siti Alifah Nur Jamil Siva Sri Marwatun Nurfalah Sujaya, Krisna Suryaningsih, Irma Yulia Sopiati Zulkarnaen, Tania Navisca