Garuda - Garba Rujukan Digital

Purchase Intentions Short Video Reels, Study on Instagram Nur Rizki Faradia Ananda; Erwin Halim
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6908

This research is motivated by the large number of internet users in Indonesia, as well as the use of Instagram with a variety of useful features provided, one of which is the Reels feature. This is also supported by the increasing number of marketers who use social media as part of a place to promote to a wider community without space and time limits, so the features contained in Reels strongly support the activities of these marketers. This research was conducted using quantitative methods with the method of Structural Equiation Modeling (SEM) analysis with SmartPLS 3.0 as data processing software. The purpose of this study is to find out how the influence of the Reel feature on Instagram can have a direct effect on Consumer Buying Interest or it can also be done indirectly through Consumer Brand Attitudes. The sampling technique used is purposive sampling technique. The results of this study indicate that variables based on independent scenarios, user participation, perceived benefits, perceived enjoyment, celebrity involvement directly have a positive and significant effect on consumer brand attitudes, and consumer brand attitudes also have a positive and significant effect on consumer purchase intentions. While interesting content directly (direct effect) does not have a positive and significant effect on consumer brand attitudes.

Impact of Reels Video Marketing on Customers’ Purchase Intention Nur Rizki Faradia Ananda; Erwin Halim
Journal of Social Science Vol. 3 No. 6 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

This research is motivated by the large number of internet users in Indonesia, as well as the use of Instagram with a variety of useful features provided, one of which is the Reels feature. The purpose of this study is to find out how the influence of the Reel feature on Instagram can have a direct effect on Consumer Buying Interest or it can also be done indirectly through Consumer Brand Attitudes. The sampling technique used is purposive sampling technique. The results of this study indicate that variables based on independent scenarios, user participation, perceived benefits, perceived enjoyment, celebrity involvement directly have a positive and significant effect on consumer brand attitudes, and consumer brand attitudes also have a positive and significant effect on consumer purchase intentions. While interesting content directly (direct effect) does not have a positive and significant effect on consumer brand attitudes.

The Usage of Password Generators to Enhance Data Security in Most Used Applications Erwin Halim; Angelia Hartanto Teng; Marylise Hebrard; David Sundaram; Placide Poba-Nzaou
Jurnal Ilmiah Teknik Elektro Komputer dan Informatika Vol 9, No 3 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/jiteki.v9i3.26557

One of the world's global issues is data breaches. These crimes can happen because most people use hackable passwords such as their birthdates and sequencing numbers or alphabets so they would not be easily forgotten. Setting weak passwords in almost or all accounts certainly raises issues and increases the possibility that classified information is hacked and leaked. When it happens, classified data can be misused and taken advantage. This research will help spread awareness to society on how important data security is and how helpful password generators can be to reduce and prevent the probability of data security crimes from happening. This quantitative research uses SMART-PLS as a statistical tool to process the data gathered and random sampling to determine its population. SMART-PLS is variance-based structural equation modeling that uses the partial squares path modeling method. Overall, researchers successfully gathered 114 datasets. Google Forms was used to gather the data. A potential limitation of the study is that all respondents are primarily based in Jakarta. Expanding the geographic focus for further study to gain more insights is highly recommended. 48% of the respondents came from the age group of under 20, occupation as students. Factors significantly affecting people's intention to comply with password generators are perceived password effectiveness, perceived ease of use, subjective norms, and attitude. Eventually, the intention to comply may arouse actual compliance. The result of the study can be used to raise educational campaigns on the usefulness of password generators to promote data security. Based on the result, 78.9% of the respondents are willing to increase their data security. This research contribution is to see how aware people are of data security, how well they know password generators as a technology to generate strong passwords, and how welcome they are with the idea of using password generators.

Transformasi Digital untuk Praktik Berkelanjutan dalam Bidang Digital Finance, Blockchain dan Cryptocurrencies, dan E-Goverment Kurniawati, Yulia Ery; Halim, Erwin; Mailangkay, Adele BL; Syamsuar, Dedy
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 7 No. 2 (2024): June - December 2024
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/szxpn235

Digital transformation is developing rapidly and has become a global trend. It encourages sustainable practices in various sectors. These sectors include digital finance, blockchain and cryptocurrency, and e-Government. This Community Service (PkM) is three sessions from the NUNI IT Online Seminar Phase 6 with the topic "Digital Transformation for Sustainable Practices" organized by the Nationwide University Network in Indonesia (NUNI) and held on 27 May - 7 June 2024. This PkM explains three materials about research in digital finance, understanding blockchain and cryptocurrencies in the digital economy, and challenges and obstacles in e-government in Indonesia. The third session was held on 28-30 May 2024. The results of this activity were the transfer of knowledge and the addition of participants' insight and knowledge about the topics presented.

Strategi Pengembangan Startup Teknologi di Indonesia Melalui IT Business Incubation: Technology Startup Development Strategy in Indonesia Through IT Business Incubation Padli, Ahmad; Khairunnisa, Novita; Khanza, Aulia; Andayani, Dwi; Halim, Erwin
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 3 No 1 (2024): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v3i1.621

Startup teknologi Indonesia semakin berperan penting dalam perekonomian digital di tengah pesatnya kemajuan teknologi dan meningkatnya kebutuhan akan inovasi di berbagai industri. Tujuan dari penelitian ini adalah untuk menemukan dan menilai strategi yang berguna untuk membangun startup teknologi melalui inkubasi bisnis berbasis teknologi informasi (IT Business Incubation). Analisis kualitatif dan studi kasus dilakukan pada berbagai inkubator bisnis yang berhasil di Indonesia. Hasil penelitian menunjukkan bahwa akses ke pendanaan, bimbingan dari mentor yang berpengalaman, jaringan bisnis yang luas, dan dukungan infrastruktur yang memadai adalah komponen penting untuk keberhasilan inkubasi startup. Selain itu, kolaborasi dengan lembaga pendidikan dan penelitian, serta kebijakan pemerintah yang mendukung, merupakan faktor penting dalam menciptakan ekosistem yang menguntungkan untuk pertumbuhan startup. Studi ini menemukan bahwa meningkatkan daya saing dan keberlanjutan startup teknologi di Indonesia memerlukan pendekatan holistik dan kerja sama antara berbagai pemangku kepentingan.

THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE, E-SERVICE QUALITY TO CUSTOMER TRUST IN PURCHASING DIGITAL PRODUCT AT THE MARKETPLACE Halim, Erwin; Claudia, Lucyana; Hebrard, Marylise
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.02

One of the emerging business model changes is the emergence of the e-commerce industry. E-commerce Company can develop if customers are satisfied and the service quality is also good. The subject of this research is about the impact of Customer Satisfaction, Customer Experience, and Electronic Service Quality on Customer Confidence in Buying Digital Products in Each Marketplace. Therefore, this study aims to analyze whether these variables have a significant effect on customer trust in buying digital products in each marketplace. The sampling technique used in this study was a purposive sampling technique which was selected based on respondents who were willing to fill out a questionnaire and met predetermined sample criteria. The hypothesis proposed in this study was tested using multiple linear regression tests. The results showed that Customer Satisfaction, Customer Experience, Electronic Service Quality have a significantly positive effect on Customer Confidence in Buying Digital Products in Each Marketplace. Marketplace must ensure that customer experience, electronic service quality, and customer satisfaction are met so as to strengthen customer confidence in buying digital products.

Exploring the Impact of Evolving Consumer Behavior on Purchase Intention in Social Commerce Environments Budianto, Philip Antonius; Halim, Erwin; Setiawan, Ariiq Naufal Arrafi; Effendi, Hafizd Rasya
Journal of Multimedia Trend and Technology Vol. 4 No. 2 (2025): Journal of Multimedia Trend and Technology
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35671/jmtt.v4i2.81

This Preliminary study explores the influence of evolving consumer behavior on purchase intention in the context of social commerce. In the contemporary landscape, where the convergence of social media and online shopping has become pervasive, a comprehensive understanding of the pivotal factors that influence purchasing decisions has become imperative. The research study will examine five primary variables: social media marketing content, consumer behavior change, consumer engagement, data security, and conversion rate. The findings indicate that marketing content, behavior change, data security, and conversion rate have a substantial impact on the growth of social commerce and purchase intention. However, consumer engagement does not demonstrate a significant effect. The data were collected from 50 respondents, and the survey was initiated in March 2025. Most of the participants are women (57.5%) and between the ages of 12 and 27 years (97.1%), which suggests that young consumers are actively involved. Most people live in Jakarta and the surrounding cities. Most of them have a diploma or a bachelor's degree, and 57% are currently studying. These statistics highlight the significant presence of young, educated people in the world of social commerce. The study gives businesses ideas to improve their strategies. These ideas include creating interesting content, building trust, and adapting to new consumer behaviors.

The Usage of Password Generators to Enhance Data Security in Most Used Applications Erwin Halim; Angelia Hartanto Teng; Marylise Hebrard; David Sundaram; Placide Poba-Nzaou
Jurnal Ilmiah Teknik Elektro Komputer dan Informatika Vol. 9 No. 3 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/jiteki.v9i3.26557

One of the world's global issues is data breaches. These crimes can happen because most people use hackable passwords such as their birthdates and sequencing numbers or alphabets so they would not be easily forgotten. Setting weak passwords in almost or all accounts certainly raises issues and increases the possibility that classified information is hacked and leaked. When it happens, classified data can be misused and taken advantage. This research will help spread awareness to society on how important data security is and how helpful password generators can be to reduce and prevent the probability of data security crimes from happening. This quantitative research uses SMART-PLS as a statistical tool to process the data gathered and random sampling to determine its population. SMART-PLS is variance-based structural equation modeling that uses the partial squares path modeling method. Overall, researchers successfully gathered 114 datasets. Google Forms was used to gather the data. A potential limitation of the study is that all respondents are primarily based in Jakarta. Expanding the geographic focus for further study to gain more insights is highly recommended. 48% of the respondents came from the age group of under 20, occupation as students. Factors significantly affecting people's intention to comply with password generators are perceived password effectiveness, perceived ease of use, subjective norms, and attitude. Eventually, the intention to comply may arouse actual compliance. The result of the study can be used to raise educational campaigns on the usefulness of password generators to promote data security. Based on the result, 78.9% of the respondents are willing to increase their data security. This research contribution is to see how aware people are of data security, how well they know password generators as a technology to generate strong passwords, and how welcome they are with the idea of using password generators.

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