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All Journal Aptisi Transactions on Management ADI Bisnis Digital Interdisiplin (ABDI Jurnal) IAIC Transactions on Sustainable Digital Innovation (ITSDI) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Dwi Andayani
University Of Raharja
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Strategi Pengembangan Startup Teknologi di Indonesia Melalui IT Business Incubation: Technology Startup Development Strategy in Indonesia Through IT Business Incubation Padli, Ahmad; Khairunnisa, Novita; Khanza, Aulia; Andayani, Dwi; Halim, Erwin
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 3 No 1 (2024): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v3i1.621

Abstract

Startup teknologi Indonesia semakin berperan penting dalam perekonomian digital di tengah pesatnya kemajuan teknologi dan meningkatnya kebutuhan akan inovasi di berbagai industri. Tujuan dari penelitian ini adalah untuk menemukan dan menilai strategi yang berguna untuk membangun startup teknologi melalui inkubasi bisnis berbasis teknologi informasi (IT Business Incubation). Analisis kualitatif dan studi kasus dilakukan pada berbagai inkubator bisnis yang berhasil di Indonesia. Hasil penelitian menunjukkan bahwa akses ke pendanaan, bimbingan dari mentor yang berpengalaman, jaringan bisnis yang luas, dan dukungan infrastruktur yang memadai adalah komponen penting untuk keberhasilan inkubasi startup. Selain itu, kolaborasi dengan lembaga pendidikan dan penelitian, serta kebijakan pemerintah yang mendukung, merupakan faktor penting dalam menciptakan ekosistem yang menguntungkan untuk pertumbuhan startup. Studi ini menemukan bahwa meningkatkan daya saing dan keberlanjutan startup teknologi di Indonesia memerlukan pendekatan holistik dan kerja sama antara berbagai pemangku kepentingan.
Leveraging AI-Powered Automation for Enhanced Operational Efficiency in Small and Medium Enterprises (SMEs) Andayani, Dwi; Indiyati, Dian; Mayang Sari, Meri; Williams, Jack; Yao, Goh
APTISI Transactions on Management (ATM) Vol 8 No 3 (2024): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v8i3.2363

Abstract

This study explores the potential of AI-powered automation in enhancing opera- tional efficiency within Small and Medium Enterprises (SMEs). The primary objective is to identify how automation tools driven by artificial intelligence (AI) can streamline business processes, reduce operational costs, and improve productivity. The methodology includes a quantitative analysis of SMEs that have implemented AI-based solutions, supported by qualitative interviews with key stakeholders. The Results indicate significant improvements in operational workflows, particularly in areas such as supply chain management, customer service, and financial operations. The findings demonstrate that SMEs adopting AI technologies experience reduced human error, faster decision-making pro- cesses, and improved customer satisfaction. However, challenges such as initial investment costs and technical expertise remain. The study concludes that with proper implementation and strategic planning, AI-powered automation can be a key driver of success for SMEs in competitive markets.
Socialization of Citizenship in Cultivating the Pancasila Spirit Among the Community: Sosialisasi Kewarganegaraan dalam Menumbuhkan Jiwa Pancasila di Kalangan Masyarakat Natalia Louise; Dwi Andayani; Elisa Ananda Natalia; Sofiyan Matondang
ADI Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i2.1222

Abstract

Pancasila, as the foundational ideology of Indonesia, plays a vital role in shaping the nation's character; however, public understanding of its values remains limited.This citizenship outreach program aims to cultivate the spirit of Pancasila by enhancing public awareness of national values through an educational approach. The program also engages students through the Raharja Enrichment Program (REP), an academic initiative that encourages student participation in community service as part of their learning experience. Using an Outcome-Based Education (OBE) approach, this qualitative study employed interviews and observations of community members involved in the program. Five key variables were examined: Citizenship Socialization, Citizenship Education, Social Environment, Legal Awareness, and the Spirit of Pancasila. The findings indicate that public understanding of Pancasila improved significantly following the outreach activities. Moreover, legal awareness serves as a moderating factor that strengthens the relationship between citizenship socialization and the practice of Pancasila values. Through REP involvement, the program not only benefits the community but also fosters student character development as active and responsible citizens. In conclusion, this program proves effective in promoting Pancasila awareness and provides meaningful learning experiences for students. Future initiatives should strengthen collaboration among academics, government, and local communities} to broaden the program’s impact and sustainability.
Digital Business Transformation through Shopee’s Integrated Strategy in Global E-Commerce Dwi Andayani; Roby Syaiful Ubed; Sudadi Pranata; Ihsan Nuril Hikam; Abdullah Arif Kamal
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1334

Abstract

In the rapidly evolving landscape of global e-commerce, businesses are compelled to undergo digital transformations to remain competitive. This study delves into the digital business transformation journey of Shopee, a prominent player in the e-commerce realm, focusing on its integrated strategy amidst the global market. Despite extensive research on digital marketing, there remains a gap in comprehending how digital marketing strategies, customer experience, technological innovation, and digital marketing engagement synergize within the context of Shopee’s digital ecosystem. This study aims to address this gap by analyzing the interplay between these variables and their impact on digital marketing engagement. Employing Structural Equation Modeling (SEM) using SmartPLS version 4, the research scrutinizes key variables, namely Digital Marketing Strategies, Customer Experience, Technological Innovation, and Digital Marketing Engagement. The analysis is supported by insights synthesized from academic literature, industry reports, and empirical data. The findings provide valuable insights into how the integration of digital marketing strategies, technological innovation, and customer experience contributes to strengthening digital marketing engagement within Shopee’s platform. This study offers important implications for practitioners and scholars navigating the complexities of digital business transformation. However, while acknowledging the significance of these findings, it is important to note the study’s limitations, including sample size and potential biases inherent in self-reported data. Nevertheless, this research contributes to the ongoing discourse on digital marketing strategies by offering a nuanced understanding of the multifaceted dynamics shaping the global e-commerce landscape.
Analyzing the Gender Gap in Digital Financial Services Access Dwi Andayani; Muhtarom Muhtarom; Bonar Napitupulu
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 2 (2026): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i2.721

Abstract

This study examines the persistent gender disparity in digital financial inclusion, where Digital Financial Services (DFS) offer transformative opportunities but remain unevenly accessed by men and women. The background reveals that despite the rapid expansion of Fintech ecosystems and increased global adoption of digital financial tools, women continue to experience lower ownership and usage of digital accounts. The object of this research is to analyze the structural and social determinants contributing to the gender gap in DFS access and utilization. The proposed method adopts a mixed-methods approach, integrating quantitative analysis of global financial inclusion datasets with qualitative case studies of policies and programs explicitly designed to support women’s financial participation. The result indicates that digital literacy limitations, entrenched socio-cultural expectations, and restricted access to essential resources such as mobile devices, financial assets, and formal identification continue to reinforce systemic barriers preventing women from fully benefiting from digital finance advancements. The conclusion highlights that addressing this inequality requires gender-intentional strategies, inclusive design principles, and evidence-based policy intervention to ensure that DFS evolves not only as a technological innovation but also as an equitable instrument for financial empowerment and social inclusion.
Co-Authors Abdullah Arif Kamal Bonar Napitupulu Dian Indiyati Elisa Ananda Natalia Erwin Halim Ihsan Nuril Hikam Khairunnisa, Novita Khanza, Aulia Meri Mayang Sari Muhtarom Natalia Louise Padli, Ahmad Roby Syaiful Ubed Sofiyan Matondang Sudadi Pranata Williams, Jack Yao, Goh