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All Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Bisnis Dan Kajian Strategi Manajemen Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) el-Amwal Visioner & Strategis
Muchsin Muchsin
Faculty Of Economics And Business Universitas Malikussaleh
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PENGARUH MAWAH TERHADAP PENINGKATAN PENDAPATAN MASYARAKAT DI KECAMATAN GANDAPURA Munardi Munardi; Ahmad Fauzul Hakim; Muchsin Muchsin; Nurmaida Nurmaida
el-Amwal Vol 4, No 2 (2021): Volume 4 Nomor 2, September 2021
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/el-amwal.v4i2.5845

Abstract

Penelitian ini bertujuan untuk mengetahui efek Mawah terhadap peningkatan pendapatan masyarakat di wilayah Kecamatan Gandapura. Penelitian ini menggunakan data primer yang diperoleh dengan mendistribusikan kuesioner kepada 85 responden yang dipilih menggunakan teknik purposive sampling. Metode analisis data yang digunakan adalah metode regresi linier sederhana. Hasilnya menunjukkan bahwa t-count adalah 32,03069, dan t-table adalah 1,98896, yang berarti bahwa t-count lebih tinggi dari t-tabel (32,03069> 1,98896). Artinya ada pengaruh signifikan antara Mawah terhadap peningkatan pendapatan masyarakat di wilayah Kecamatan Gandapura, Kabupaten Bireuen
Pengelolaan Pasca Panen Kopi Arabika Gayo Aceh Emmia Tambarta Kembaren; Muchsin Muchsin
Jurnal Visioner & Strategis Vol 10, No 1 (2021)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

 Coffee is one of the important export potentials in world trade. Indonesia is classified as the fourth largest coffee exporting country in the world after Brazil, Vietnam, and Colombia. (AEKI, 2020). Aceh province is one of the producers of gayo arabica coffee centers in Indonesia. There are three main production areas for gayo arabica coffee, namely the districts of Central Aceh, Bener Meriah and Gayo Lues. Coffee is the main agricultural commodity for the people in the three districts. Post-harvest processing is the second stage after the coffee cultivation process or production management. This stage is important because the final result in the post-harvest processing determines the added value or selling value of the harvest. The post-harvest processing aspect is also an important aspect in the development of coffee farming in Bener Meriah Regency. After harvesting, the next process is post-harvest processing, so that to support good coffee quality is the correct processing. In general, coffee processing can be divided into two, namely wet processing and dry processing. Arabica coffee produced in the Gayo Highlands (Central Aceh and Bener Meriah districts) is generally processed by wet processing. The processing process of coffee beans in Aceh Tengah and Bener Meriah districts consists of harvesting, peeling fruit skins, fermentation, washing, drying, peeling the coffee grain husk, sifting (grinding) and polishing, roasting process, manual sorting, warehousing, packaging and packing and process control and quality control. The quality of coffee is largely determined by its handling during harvest and post-harvest. Coffee that is picked when it is old, is coffee with high quality, otherwise coffee that is not red but has been picked will result in less aroma and taste. General standards of testing on coffee beans are carried out in two ways, namely physical tests and organoleptic tests. There are two standards that serve as guidelines for physical tests, namely the Indonesian National Standard (SNI) and the Specialty Coffee Association of America (SCAA) Standard. Keywords: Gayo Arabica Coffee, Arabica Coffee Quality, Post Harvest Process.
ANALISIS FAKTOR YANG MEMPENGARUHI PENYALURAN PEMBIAYAAN UMKM (Studi Pada Bank Umum Syariah Di Indonesia Periode 2015-2019) Muammar Khaddafi; Chalirafi Chalirafi; Muchsin Muchsin; Eka Khairani
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 23, No 1 (2022): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.535 KB) | DOI: 10.29103/e-mabis.v23i1.803

Abstract

Penelitian ini bertujuan untuk mengetahui Analisis Faktor Yang Mempengaruhi Penyaluran Pembiayaan UMKM (Studi Pada Bank Umum Syariah di Indonesia Periode 2016-2019). Data yang digunakan dalam penelitian ini adalah data sekunder sebanyak 14 Perbankan. Teknik pengambilan sampel yang digunakan yaitu teknik purposive sampling. Metode yang digunakan untuk menganalisis hubungan antara variabel independen dengan variabel dependen adalah metode regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial non performing financing berpengaruh negatif dan signifikan terhadap Pembiayaan UMKM pada Bank Umum Syariah di Indonesia.Capital Adequacy ratio berpengaruh positif dan signifikan terhadap Pembiayaan UMKM pada Bank Umum Syariah di Indonesia.Return On asset berpengaruh Positif dan signifikan terhadap Pembiayaan UMKM pada Bank Umum Syariah di Indonesia.Dana PIhak Ketiga berpengaruh positif dan signifikan terhadap Pembiayaan UMKM pada Bank Umum Syariah di Indonesia. Spread Bagi Hasil berpengaruh negatif dan signifikan terhadap Pembiayaan UMKM pada Bank Umum Syariah di Indonesia.
GREEN MARKETING DAN KEPUTUSAN PEMBELIAN PRODUK TUPPERWARE Aprilianti Aprilianti; Naufal Bachri; Sapna Biby; Muchsin Muchsin
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 7, No 1 (2023): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v7i1.6739

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh green product, green price, green place dan green promotion terhadap keputusan pembelian konsumen pada produk tupperware di lingkungan Universitas Malikussaleh. Jenis penelitian ini adalah penelitian kuantitatif, yaitu menggunakan data yang diperoleh dari menyebarkan kuesioner terstruktur. Data yang digunakan sebanyak 119 responden yang dipilih dengan metodejudgement sampling. Metode analisa data menggunakan multiple linear regression dengan bantuan software SPSS. Indikator yang digunakan mengadopsi dan mengadaptasi studi peneliti sebelumnya dan dijadikan instrumen penelitian yang diuji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa variabel green product, green price, green place dan green promotion berpengaruh positif dan signifikan terhadap Keputusan Pembelian konsumen di lingkungan Universitas Malikussaleh. Hasil penelitian membuktikan bahwa konsep green marketing berpengaruh terhadap keputusan pembelian. Penelitian ini berimplikasi pada pengembangan teori perilaku konsumen. Penelitian memiliki keterbatasan seperti terbatasnya jumlah sampel dan variabel yang digunakan. Seyogyanya, peneliti selanjutnya dapat menggunakan variabel lain yang terkait dengan keinovasian produk untuk menemukan kebaruan studi.
THE EFFECT OF PERCEIVED EASE, TRUST, AND RISK PERCEPTION ON INTEREST IN USING THE DANA APPLICATION (Study On The Community Of Singkil District, Aceh Singkil Regency) Winda; Halida Bahri; Muchsin; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1336

Abstract

This study aims to determine how the influence of the perception of convenience, trust, and risk perception on the interest in using the DANA Application in the community of Singkil District, Aceh Singkil Regency. The ease perception indicators used in this study consist of easy to use, easy to control, easy to understand, and flexible. Then the trust indicator consists of openness, fulfillment, loyalty, honesty, and trustworthiness. Meanwhile, the risk perception indicators used consist of financial risk, social risk, performance risk, time and convenience risk, physical risk, and psychological risk. As well as usage interest indicators consist of transactional interest, referential interest, preferential interest, and exploratory interest. The data used in this study was primary data obtained by distributing questionnaires to 115 people in Singkil District, Aceh Singkil Regency who used the DANA Application. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that the perception of ease and trust had a positive and significant effect on interest in use. Meanwhile, risk perception has a negative and significant effect on interest in using the DANA Application in the people of Singkil District, Aceh Singkil Regency.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION APPAREL PRODUCTS Adinda Surgana; Heriyana; Muchsin; Sapna Biby
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1526

Abstract

This research aims to analyze the influence of social media marketing on intention to purchase clothing products. Social media marketing is seen from several dimensions, namely interactivity, informativeness, personalization, trendiness and WOM. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 108 respondents. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially Interactivity has a significant effect on the intention to buy Rabbani products, Informativeness has a significant effect on the intention to buy Rabbani products, Personalization has a significant effect on the intention to buy Rabbani products, Trendines has a significant effect on the intention to buy Rabbani products and Worth of mouth has a significant effect on the intention to buy Rabbani products. Simultaneously, interactivity, informativeness, personalization, trendiness and worth of mouth have a significant effect on the intention to purchase Rabbani products.
THE INFLUENCE OF LIVE STREAMING FEATURES ON MEDIATED PURCHASE INTENTION TRUST IN E-COMMERCE SHOPEE Nadia Shalaty; Ikramuddin; Rusydi; Muchsin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1723

Abstract

Indonesia's e-commerce sector is predicted to continue to increase until 2027, but some Indonesians are not yet actively using e-commerce and are starting to reduce spending on e-commerce Shopee and then switch to social commerce such as TikTok and Instagram. This research focuses on Shopee e-commerce users who have watched Shopee live streaming. The aim of this research is to test the live streaming feature and its influence on purchase intention on Shopee e-commerce at the Faculty of Economics and Business, Malikussaleh University. This research also tests trust as a mediator to increase purchase intention on Shopee e-commerce. This research is a quantitative research using a purposive sampling technique with a sample of 140 students from the Faculty of Economics and Business, Malikussaleh University. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is PLS-SEM with SmartPLS software. The research construct is a second order multidimensional construct with The Embedded Two-Stage Approach. The research results show that the live streaming feature has a positive and significant effect on trust and purchase intention. Then trust has a positive and significant effect on purchase intention, and there is a strong mediating influence between the relationship between the live streaming feature and purchase intention through trust. This research concludes that the trust built in live streaming is a key factor in driving purchase intention. These findings provide practical implications for e-commerce managers and sellers in using live streaming features to increase trust and encourage purchases.
Co-Authors Adinda Surgana Ahmad Fauzul Hakim Aprilianti Aprilianti Bahri, Halida Chalirafi, Chalirafi Eka Khairani Heriyana Heriyana Ikramuddin, Ikramuddin Kembaren, Emmia Tambarta Muammar Khaddafi Munardi Munardi Nadia Shalaty Naufal Bachri, Naufal Nurmaida Nurmaida Rusydi Sapna Biby Sapna Biby T. Edyansyah, T. Edyansyah Winda