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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Regional Innovation Jurnal Ekonomi Bisnis dan Akuntansi Bulletin of Management and Business Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Scientific Multidisciplinary Research (IJSMR) Journal of Islamic Digital Economics and Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Green Inflation: International Journal of Management And Strategic Business Leadership Journal of Business Economics and Management Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Green Economics: International Journal of Islamic and Economic Education
Aida Sari
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Gaya Hidup Dan Servicescape Terhadap Keputusan Pembelian (Studi Pada Semesta Coffee And Space Di Pringsewu) Syaifulloh, Bagas Aef; Aida Sari
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Coffee is an agricultural commodity that plays an important role in the Indonesian economy and culture. This study aims to determine the influence of lifestyle and servicescape on purchasing decisions. This study uses a quantitative approach with a survey method of 114 respondents who are active consumers of Semesta Coffee and Space in Pringsewu, Lampung. Data were collected through questionnaires and processed using SPSS version 24 software. Data analysis used multiple linear regression analysis and hypothesis testing. The results of the analysis indicate that lifestyle and servicescape partially and simultaneously have a significant influence on purchasing decisions. Lifestyle dimensions including Activities, Interests, Opinions (AIO) and servicescape dimensions including ambient conditions, spatial layout and functionality, and signs, symbols, and artifacts are proven to contribute to positive consumer decisions in making purchases. These findings indicate that consumer lifestyle and good physical environment management (servicescape) are important factors in improving purchase decisions in the coffee shop sector
Penguatan Ekowisata dan Pemberdayaan Lokal dalam Rangka Pembentukan Pariwisata Berkelanjutan di Kawasan Pantai Mutun, Pesawaran Rinaldi Bursan; Dina Safitri; Aida Sari; Driya Wiryawan; Prakarsa Panjinegara; Faila Shofa
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 3 (2025): September: Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i3.2220

Abstract

Sustainable tourism aims to maximize the potential of travel destinations while maintaining a careful balance between social, economic, and environmental factors, and coastal tourism such as that found at Mutun Beach in Lampung illustrates both the promise and the urgency of this approach. Coastal tourism is one of the fastest-growing segments of the global travel industry, offering visitors natural beauty, recreational activities, and cultural experiences that generate significant income for local economies. In Indonesia, beaches are major attractions that can boost regional development through job creation, small business opportunities, and improved infrastructure. Mutun Beach, a well-known coastal destination on the southern coast of Sumatra, contributes greatly to the Regional Original Income (PAD) of Lampung Province and provides livelihoods for surrounding communities. Yet despite its popularity, the area continues to face persistent problems such as weak administrative management, limited community participation, inadequate facilities, and signs of environmental degradation, all of which threaten its long-term sustainability. This service project therefore focuses on designing a comprehensive plan for sustainable tourism growth at Mutun Beach for the 2025–2030 period. A participatory strategy is employed through Focus Group Discussions (FGD) involving local government, tourism stakeholders, community members, academics, and potential investors to ensure inclusive decision-making. The resulting five-stage roadmap emphasizes strengthening tourism regulations, constructing eco-friendly infrastructure, empowering residents with training and entrepreneurial opportunities, creating tourism products that highlight environmental and cultural values, and adopting digital marketing to reach broader audiences. Success indicators include increased regional revenue, rising visitor numbers, higher tourist satisfaction, and measurable improvements in coastal environmental health. Implementing this roadmap is urgent because coastal tourism directly supports economic growth, provides steady employment, and safeguards natural resources, ensuring that Mutun Beach remains both competitive and environmentally resilient for generations to come.
Infuence of Self-Creativity and Social Media Use on Digital Entrepreneurial Intention among Students at the University of Lampung Putri Adinda Miranti; Aida Sari; Mudji Rachmat Ramelan
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9380

Abstract

Lampung University aims to produce high-quality, competitive graduates who are quickly absorbed by the labor market or become entrepreneurs, in line with its motto "Working and Innovating for the Nation." This research investigates the influence of self-creativity and social media use on digital entrepreneurial intentions among University of Lampung students. The study employs a quantitative method with a Likert-scale questionnaire, targeting undergraduate students from the 2020-2022 cohorts, with a sample size of 100 students. Data analysis was conducted using descriptive analysis and SmartPLS 4.0. Findings indicate that both self-creativity and social media use positively and significantly impact digital entrepreneurial intentions. Moreover, social media use also moderates the relationship between self-creativity and digital entrepreneurial intentions, enhancing the effect of self-creativity on students' entrepreneurial aspirations. These results highlight the importance of fostering creativity and leveraging social media to encourage entrepreneurship among students
Pengaruh Ulasan Pelanggan Online Dan Rating Terhadap Keputusan Pembelian Pada Marketplace Shopee: (Studi Pada Konsumen Shopee Di Bandar Lampung) Heny Puspita Sari Saputri; Aida Sari; Mudji Rachmat Ramelan
Bulletin of Management and Business Vol. 3 No. 2: Oktober 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v3i2.239

Abstract

In today's modern era, technology is developing very rapidly. The rapid development of internet technology has led to new behavioral changes. At first, people like to shop directly at the nearest market, store, and mall, now turning to online shopping. enough with a smartphone and internet connection. The purpose of this study was to determine the effect of online customer reviews and ratings on purchasing decisions on the shopee marketplace in Bandar Lampung. This research uses descriptive research with a quantitative approach. The object of this research is shopee consumers in Bandar Lampung. The method of data collection is through literature review and questionnaires. With a population of shopee consumers in Bandar Lampung and the number of samples is 100 people. The results of this study indicate that there is an influence between online customer reviews and ratings on purchasing decisions at the shopee marketplace in Bandar Lampung.
The Influence of Instagram Social Media Marketing and E-WOM on Beach Visit Decisions Deanna Loren Siregar; Aida Sari; Faila Shofa
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 1 (2026): February : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i1.653

Abstract

One of the key instruments for advertising travel destinations is the growth of social media, particularly Instagram. Nevertheless, a large number of Instagram followers does not automatically translate into a large number of visitor visits. Rio By The Beach Beach in Kalianda, South Lampung had the most visitors during the 2025 holiday season, despite having fewer Instagram followers than other beach attractions. This condition suggests that the effectiveness of electronic word-of-mouth (E-WOM) and social media marketing may have a significant impact on travelers' decisions to visit. Thus, the purpose of this study is to ascertain how tourists' decisions to visit Rio By The Beach in Kalianda, South Lampung, are influenced by Instagram social media marketing and electronic word-of-mouth. This study examines 170 visitors to Rio By The Beach using a quantitative methodology and selective sampling strategies. Questionnaires were sent as part of the data collection process, and SPSS software was utilized for multiple linear regression data analysis. The study's findings show that electronic word-of-mouth and Instagram social media marketing significantly and favorably influence travelers' decisions to visit. Electronic word-of-mouth has a greater impact than the other one. The study's conclusions suggest that tourism destination managers should concentrate their marketing efforts more on user interaction, high-quality information, and developing travel experiences that can promote the creation of positive electronic word-of-mouth (E-WOM) in order to boost travelers' decisions to come.
Pengaruh Emotional Branding dan Kualitas Pelayanan Terhadap Brand Loyalty: Studi Pada Coffee Shop Nuju di Bandar Lampung : Penelitian Daniel Putra Herlan; Aida Sari
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5727

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh emotional branding dan kualitas pelayanan terhadap brand loyalty pada mahasiswa di Coffee Shop Nuju. Persaingan yang semakin ketat dalam industri coffee shop menuntut pelaku usaha untuk tidak hanya menawarkan produk berkualitas, tetapi juga membangun keterikatan emosional serta memberikan pelayanan yang konsisten kepada konsumen. Mahasiswa sebagai segmen pasar utama memiliki karakteristik yang sensitif terhadap pengalaman emosional dan kualitas layanan yang diterima.Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 120 responden mahasiswa yang pernah berkunjung dan melakukan pembelian di Coffee Shop Nuju. Analisis data dilakukan menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa emotional branding berpengaruh positif dan signifikan terhadap brand loyalty. Selain itu, kualitas pelayanan juga berpengaruh positif dan signifikan terhadap brand loyalty. Secara simultan, emotional branding dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap brand loyalty.Hasil penelitian ini mengindikasikan bahwa keberhasilan Coffee Shop Nuju dalam membangun loyalitas mahasiswa sangat dipengaruhi oleh kemampuan merek dalam menciptakan pengalaman emosional yang kuat serta memberikan pelayanan yang berkualitas dan konsisten. Oleh karena itu, Coffee Shop Nuju disarankan untuk terus memperkuat strategi emotional branding dan meningkatkan kualitas pelayanan guna mempertahankan serta meningkatkan loyalitas pelanggan dalam jangka panjang.
Co-Authors Daniel Putra Herlan Deanna Loren Siregar Dimas Aditya Saputra Dina Safitri Dinda Tiara Luqman Dwi Asri Sit Dwi Asri Siti Ambarwati Dwi Asri Siti Ambarwati Eliza Delicia Faila Shofa Heny Puspita Sari Saputri M. Gifary Dharmayandaru Mila Fadila Mudji Rachmat Ramelan Muhammad Fikri Fakhruddin Nindytia Puspitasari Dalimunthe Prakarsa Panjinegara Putri Adinda Miranti Rinaldi Bursan Sarassasti Ayu Nabila Siti Khulwaniatur Risya Sofiyatul Azkiyah Sri Hasnawati Syaifulloh, Bagas Aef Wiryawan, Driya Zatu Kiasati