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All Journal Jurnal Empirika ETTISAL Journal of Communication Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Komunikasi Nusantara Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Pengabdian Masyarakat Nusantara KOLONI Journal of Indonesian Society Empowerment Science Contribution to Society Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Portal Riset dan Inovasi Sistem Perangkat Lunak
Andiwi Meifilina, Andiwi
Universitas Islam Balitar
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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The Perpetual Patriarchy And How Dangdut Music Deals With It In A Study Of Semiotic Analysis Meifilina, Andiwi; Saputra, Jumadil
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i2.12428

Abstract

Dangdut music is now synonymous with the expression of sexuality. The dangdut phenomenon is actually a national phenomenon, with the concept of selling sexuality becoming a trading strategy by carrying out stage tricks that approach cultural hyperreality that also perpetuate patriarchal culture for dangdut songs dominated by sexuality. This is in contrast to dangdut songs with a religious genre that have a mission of resistance and victory over the patriarchal system. The purpose of this study is to analyze and compare the semiotics of the representation of power over sexuality in the dangdut song “Duo Semangka” and the religious genre dangdut song “Nasida Ria”. This study is different from previous studies because previous studies have revealed more erotic dancing while this study reveals video clips that are used as points of sensuality along with song lyrics that contain erotic elements and a comparison of religious song lyrics. This qualitative research uses Roland Barthes› semiotic method for the investigation of symbols, forming an important tradition of thought in communication theories. Roland Barthes sees deeper meanings at a more conventional level, namely denotative, connotative and mythical meanings. This study categorizes the patriarchal power found in Duo Semangka dangdut music into five parts, namely the female body, women as seducers of men, relations between men and women and women as objects of men›s gaze and the hyperreality of stage tricks that perpetuate patriarchy. The existence of cultural deviations in patriarchy means that there must be special efforts in implementing the propriety of art and culture. The occurrence of a cultural crisis must be returned to the musical order that is in accordance with the nation›s culture. It is necessary to continue to support dangdut artists to create works with religious themes and pride in the nation›s culture. Steps to balance patriarchal culture in dangdut song lyrics and video clips can be done by raising awareness of patriarchal culture. Furthermore, supporting social change and policies in gender equality in dangdut entertainment songs and video clips. Prioritizing male awareness of social change and becoming agents of change in changing this social norm. There needs to be a dangdut singer who has a mission to fight to cut down on patriarchal culture and show a voice of resistance against social construction that is very gender biased.
Persepsi Mahasiswa tentang Podcast Warung Kopi pada Kanal Youtube HAS Creative: Studi pada Mahasiswa Ilmu Komunikasi Universitas Islam Balitar Angkatan 2020-2021 Mentari, Gesela Sri; Kusumawijayanti, Anita Reta; Meifilina, Andiwi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 1 (2025): Maret 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i1.4449

Abstract

Podcast Warung Kopi pada kanal YouTube HAS Creative merupakan salah satu podcast yang digemari anak muda. Penelitian bertujuan untuk mengetahui bagaimana persepsi Mahasiswa Ilmu Komunikasi Universitas Islam Balitar Angkatan 2020-2021 mengenai Podcast Warung Kopi pada kanal Youtube HAS Creative. Penelitian ini menerapkan metode deskriptif kualitatif dengan teknik purposive sampling untuk mengumpulkan narasumber. Sedangkan pengumpulan data menggunakan teknik : interview, observasi, dokumentasi. Hasil dari penelitian ini menunjukkan bahwa terdapat persepsi positif dan negatif tentang Podcast Warung Kopi pada Kanal YouTube HAS Creative. Kesimpulan tersebut berdasarkan temuan bahwa Praz Teguh selaku pembawa acara dinilai sangat pintar mencairkan suasana dan bersikap humoris. Namun beberapa kali menggunakan bahasa kasar dalam komunikasinya. Narasumber yang diundang sangat bervariasi serta menginspirasi dan memotivasi, namun ada narasumber dianggap tidak mampu memberikan motivasi dan pembicaraan yang dibahas tidak begitu penting. Tema dan materi dinilai mudah dipahami dan relevan dengan kehidupan sehari-hari, dan juga mengandung banyak informasi yang menarik.
PENERAPAN AISAS MODEL DALAM KOMUNIKASI PEMASARAN DESA DIGITAL PADA DESA WISATA SERANG KABUPATEN BLITAR Meifilina, Andiwi
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.272

Abstract

The role of marketing communications is increasingly important in the development of the tourism sector. The use of digital media in tourism promotion activities continues to grow in line with the increasing number of digital media users in Indonesia. Related to marketing communications in the tourism sector, it is also necessary to pay attention to the implications that arise both for potential tourists and the community around tourist destinations in Tourism VillagesSerang District Panggungrejo Blitar Regency. The use of digital media requires several conditions and also gives birth to implications that must be considered in every message processing because it can have an impact on the recipients of the message, namely the tourism actors in Serang Village, Blitar Regency. This research uses a qualitative approachexplainimplementing and describing the impact of the AISAS Model in Digital Village Marketing communications.In this study, the researcher used purposive sampling technique. The data collection techniques were observation, interviews and documentation. The results of research on the application of the AISAS Model in digital village marketing communicationsinclude: 1. Attention (visitors' attention, knowledge of tourist villages through the media, awareness of tourist villages, visitor's attention to tourism village products, visitor attention through services). 2. Interest (reason for interest in tourist villages through the media). 3. Search (search for information through the media, knowledge of the location and price). 4. Action (decision to visit based on information, decision to visit related to price, distance, facilities, actions related to tourist attractions). 5. Share (friends as tourists and sharing experiences, worth of mouth and visiting experiences, social media as a means of sharing stories. Dlookapplication of the AISAS Model in digital village marketing communicationsespecially in the search, action and share phase where tourists play an active rolethrough social media such as Facebook and Instagram. Keywords: AISAS model, marketing communication, digital village
Strategi Media Sosial Instagram Dalam Membangun Customer Engangement Pengunjung di Daff Coffee Shop Kabupaten Blitar Meifilina, Andiwi
KOLONI Vol. 2 No. 3 (2023): SEPTEMBER 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i3.526

Abstract

The increasing number of coffeeshops in Blitar Regency certainly means that Daff coffeeshop has to maintain its business to face intense competition. Apart from that, today's consumers not only choose restaurants or coffee shops to fulfill their hunger, but also as a place to gather with friends, business colleagues, friends, family. Daff coffeeshop creates messages through marketing by posting images or videos on Instagram which can create customer engagement between producers and consumers. Customer engagement is a stage where an emotional relationship is established between the company and consumers above consumer loyalty. The reason for conducting research at Daff coffeeshop Blitar is because Daff coffee shop is the only café that offers a garden concept like a garden in your own yard and is the only café in Blitar that serves original coffee from coffee plantations in Dampit and Blitar and packaged into several types include: robusta, arabica. Daff coffee shop's foresight in maintaining its business to gain consumer loyalty is done by packaging its products, even facing the integrity of competing companies.This research uses a qualitative approach to explainapplication and descriptionsInstagram social media strategy in building customer engagement among visitors to Daff coffee shop, Blitar Regency.In this research, researchers used purposive sampling techniques. Data collection techniques were observation, interviews and documentation. The strategy for using Instagram social media at Daff Coffee Shop to obtain information, using the steps, namely: a. Determining content or topic, b. Determine the communicator, c. Determining Target Targets. Meanwhile, the Instagram social media strategy at Daff Coffee Shop processes information in composing messages and creating interesting captions, including: a. Techniques for composing messages, b. Creating captions. Then the strategy for using Instagram social media at Daff Coffee Shop to convey information, using the steps, namely: a. Selection of Posting Schedule. b. Dissemination of information, c. Feedback or feedback, d. Evaluation.The customer engagement process occurs in four stages of the engagement process which consists of interactions with consumers, including: a.Consumption, b. Curation, c.Creation
Partisipasi Perempuan Dalam Aktivitas Komunikasi Politik Di Kabupaten Blitar Meifilina, Andiwi
KOLONI Vol. 3 No. 2 (2024): JUNI 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v3i2.648

Abstract

The world of politics is a man's world due to an image that may not be entirely accurate about political life, namely that politics is dirty, hard, full of intrigue and so on. The increase in the percentage of legislative candidates is a big concern regarding women's political abilities. Most men consider women as weak parties who are usually considered only sweeteners or cheerleaders in the world of politics. Currently, there is an increase in the number of female legislative members in the Blitar Regency DPRD from 2004, 2009, 2014 to 2019, so it can be seen that many women are entering the world of politics through legislative institutions. The aim of this study is to find out how women participate in political communication activities and the obstacles to women in politics. The method used in this study is a qualitative approach where research is used to examine natural objects where the researcher is the key instrument, data collection techniques are carried out in combination, data analysis is inductive, and the results of qualitative research emphasize meaning rather than generalization. This research discusses the role of women in national politics using a historical analysis method, an analysis based on history that has occurred. There are movements emerging that advocate equal position between men and women. Then the presence of traditional views which can be said to be very relevant places women in a position that is not worthy of being used as competitors. Currently, the position of women who can occupy seats in parliament in governments such as the DPR, DPD, MPR and DPRD is still quite lacking, even if you look at the index which is decreasing from year to year. In the future, women's involvement in the political field must continue to provide support from various groups to advance and increase the role of women so that women are more confident in accessing the political field by improving the quality of human resources with political education for women.
Peran Komunikasi Keluarga dalam Menciptakan Saling Pengertian dan Sarana Keharmonisan Keluarga pada Komunitas Tangan Di Atas (TDA) Perempuan Blitar Meifilina, Andiwi; Sunandes, Aris; Magfiroh, Nurmaida
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 1 (2024): Februari-Juli 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i1.2949

Abstract

Communication in the family should be understood and controlled by a mother or woman, the importance of a mother's role in a family makes the ability to educate through communication very important.Based on the explanation above, the author feels it is necessary to hold training on the role of family communication in creating a sense of mutual understanding and being a means of family harmony. Family communication training in creating a sense of mutual understanding and becoming a means of family harmony is carried out in service training carried out at the secretariat Blitar Women's Hands Up (TDA) community group, Pakunden Village, Blitar Cityon Friday, July 7 2024. The training participants consisted of 100 people who were women Blitar women's Hands Up (TDA) community group.There are several methods used in this training activity, including situation analysis, providing material, training, distributing questionnaires and evaluation. The objectives of this trial are: 1). To improve interpersonal communication skills, 2). To improve effective communication skills, 3) To improve verbal and non-verbal communication skills. The results of community service activities show that satisfaction with community service activities held by Blitar Islamic University is the result of the questionnaire, namelyability in family communicationBlitar women's Hands Up (TDA) communityplays a very important role in improving their self-quality, self-confidence and educational spirit. Service participants were satisfied with the community service activities held through training on the role of family communication with FISIPOL, Blitar Islamic University. This is proven by the results of the questionnaire, namely 62.4% and 37.6% agreed. Community service activities held through training on the role of family communication with Blitar Islamic University met the participants' expectations with the results of the questionnaire being 57.7% and 42.3% agreeing. Personnel/members of the community service activity team provide services according to participants' needs with the results of the questionnaire being 55.7% and 44.3% agreeing. Every complaint/question/problem raised was followed up well by the resource persons/members involved with the results of the questionnaire being 60.6% and 39.4% agreeing. If this activity is held again, I am willing to participate/involve with the results of the questionnaire being 51.5% and 48.5% agreeing.
Analisis Persepsi Pemberitaan Perubahan Program Kampus Berdampak Pada Media Sosial Instagram : (Studi Pada Followers Akun Instagram @Kemdiktisaintek.ri ) Maghfiroh, Nurmaida; Meifilina, Andiwi; Nuryanti, Nuryanti
Portal Riset dan Inovasi Sistem Perangkat Lunak Vol. 3 No. 3 (2025): Artikel Penelitian
Publisher : SoraTekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/prinsip.v3i3.170

Abstract

ABSTRAK Transformasi pendidikan melalui Kampus Berdampak merupakan langkah strategis untuk meningkatkan kualitas SDM. Program ini melanjutkan inisiatif Kampus Merdeka dengan penekanan pada pemberdayaan mahasiswa, kolaborasi industri, dan dampak nyata ke masyarakat. Penelitian ini bertujuan pada bagaimana followers akun Instagram @kemdiktisaintek.ri memaknai pemberitaan seputar program ini. Lewat pendekatan deskriptif kualitatif, dengan metode wawancara menggali persepsi publik melalui konten media sosial, terutama komentar dan interaksi pengguna kepada informan yang dipilih secara purposive sampling. Hasilnya, konten di akun Instagram tersebut cukup berhasil membentuk agenda publik, terutama dalam aspek aktualitas, tampilan visual, dan keterlibatan audiens. Secara keseluruhan, komunikasi digital dari @kemdiktisaintek.ri berperan penting membentuk persepsi dan minat mahasiswa terhadap program Kampus Berdampak. Ini menegaskan bahwa media sosial bukan sekadar alat penyebaran informasi, tapi juga ruang strategis kepercayaan,opini, dan dukungan publik terhadap kebijakan pendidikan. Kata Kunci:Pemberitaan, Kampus Berdampak, Media Sosial
Proses Simbolik Integrated Marketing Communication (IMC) Motif Batik Wirausaha Batik “Nimas Sekarsari” Gandusari Kabupaten Blitar Meifilina, Andiwi; Andari, Bina
Jurnal Empirika Vol. 10 No. 2 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i2.215

Abstract

Changes in consumer behavior require marketers to implement integrated marketing communication (IMC). The existence of the role of symbolic interaction in marketing communication is currently very important in the perception of batik consumers. The purpose of this study is to describe Symbolic Processes in Integrated Marketing Communication (IMC) of Batik Motifs Typical of Blitar Regency in Batik Entrepreneur Nimas Sekarsari Gandusari Blitar Regency. This research method is descriptive qualitative, examining the marketing communication process carried out by Batik Nimas Sekarsari Gandusari, Blitar Regency. Data collection methods include interviews, documentation, observation, and literature review. Purposive sampling is used to determine informants in interviews based on predetermined criteria. The results of this study indicate that the marketing communication in attracting consumer interest, and in order to maintain the reputation and image in the business world, include: Advertising as a way to maintain its existence in the community. Batik Nimas Sekarsari Blitar Regency also utilizes events in Blitar Regency through direct marketing activities and sales promotions to attract more consumers. Then, personal selling is carried out by Batik Nimas Sekarsari Blitar Regency through collaboration with institutions, agencies, and the government to open up opportunities to develop its business. The role of symbolic interaction in marketing communication is currently very important in consumer perception. Transaction activities between sellers and buyers are carried out on Instagram social media and also directly or face-to-face from Batik Nimas Sekarsari, Gandusari, Blitar Regency.
Strategi Narasi Digital Promosi Motif Cakra Palah Melalui Instagram Pengrajin Batik Di Kanigoro Kabupaten Blitar: Pengabdian Meifilina, Andiwi; Andari, Bina; Magfiroh, Nurmaida
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3864

Abstract

Pentingnya komunikasi pemasaran dalam menyusun narasi yang kuat menjadi elemen penting untuk membedakan produk lokal di tengah kompetisi industri batik yang semakin ketat. Pelatihan ini dilaksanakan di Batik Lawang Wentar di Dusun Centong Desa Sawentar Kecamatan Kanigoro Kabupaten Blitar pada tanggal 09 November 2025. Peserta terdiri 30 orang pengrajin batik. Metode yang digunakan meliputi analsis situasi, pemberian materi, pelatihan, pembagian angket dan evaluasi. Tujuannya yaitu: 1). Untuk meningkatkan komunikasi pemasaran, 2). Untuk meningkatkan komunikasi efektif dalam pembuatan strategi narasi digital promosi motif cakra palah melalui konten instagram, 3) Untuk meningkatkan kemampuan komunikasi verbal dan non verbal pengrajin batik di Kanigoro Kabupaten Blitar. Hasil pengabdian masyarakat dari hasil angketnya bahwa strategi narasi digital promosi motif cakra palah melalui konten instagram pengrajin batik di Kanigoro Kabupaten Blitar mempunyai peran besar pada peningkatan volume penjualan batik. Program ini berkontribusi pada peningkatan daya saing produk batik sekaligus mendukung pelestarian budaya lokal melalui narasi budaya di media sosial. Peserta pengabdian merasa puas dengan pelatihan ini dibuktikan dengan hasil angket yaitu sebanyak 62.4% dan sebesar 37.6% setuju. Kesesuaia pelatihan peran komunikasi keluarga dengan harapan peserta dengan hasil angket yaitu sebanyak 57.7% dan sebesar 42.3% setuju. Pelatihan ini memberikan pelayanan sesuai dengan kebutuhan peserta dengan hasil angket yaitu sebanyak 55.7 % dan sebesar 44.3% setuju. Pertanyaan yang diajukan ditindaklanjuti dengan baik oleh narasumber dengan hasil angket yaitu sebanyak 60.6% dan sebesar 39.4% setuju. Kesediaan untuk berpartisipasi dengan hasil angket yaitu sebanyak 51.5% dan sebesar 48.5% setuju.
Co-Authors Alfina Andari, Bina Endah Siswati Khudlori, Rochmat Kusumawijayanti, Anita Reta Magfiroh, Nurmaida Maghfiroh, Nurmaida Mentari, Gesela Sri Nuryanti Nuryanti Raysenda, Meylvin Damar Saputra, Jumadil Sunandes, Aris Yudistira, Alfan