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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Visualita : Jurnal Online Desain Komunikasi Visual Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Rupa Jurnal Desain Besaung : Jurnal Seni Desain dan Budaya Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of Language and Literature Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal SASAK : Desain Visual dan Komunikasi Narada : Jurnal Desain dan Seni Judikatif: Jurnal Desain Komunikasi Kreatif Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Wimba: Jurnal Komunikasi Visual Jurnal Dimensi Seni Rupa dan Desain Askara: Jurnal Seni dan Desain Serat Rupa: Journal of Design
Elizabeth Susanti Gunawan
Universitas Kristen Maranatha
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Serat Rupa: Journal of Design

 1 
SEMIOTIC ANALYSIS OF ADAPTED ADVERTISING COMMUNICATION BETWEEN CHINA AND WESTERN PEPSI “RISING” GLOBAL ADVERTISING ELIZABETH SUSANTI GUNAWAN
Serat Rupa: Journal of Design Vol 1 No 3 (2017): SRJD-MAY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i3.466

Abstract

communication carried through the same advertising message is expected to help consumers easily recognize the brand anywhere. This strategy is also useful in reducing advertising cost because they don’t have to redesign new advertisements for different countries. Pepsi “Rising” TV Commercial was created by CLM BBDO Paris Agency as the Pepsi global advertising for Africa, Caribbean Sea, Central America, South America, Europe, Oceania, and Asia (India). The advertisements for other countries were only shortened and dubbed to make them fit with local languages. However, for the Chinese market, the agency changed the actor and some storyline attributes with those similar to the original ones. They used one global advertisement for many countries, but they deliberately changed it for the Chinese market. This study uses Roland Barthes’ semiotic to analyze the connotation level between the Pepsi global advertisement and the Chinese advertisement that have similar visuals and plot lines in the denotation level. This study aims to determine the elements that can change the message and ideology in the advertisement. The final results show significant differences among the advertisements that represent each unique cultural development.                   Keywords: adapted advertising; Chinese advertising; global advertising; individualism-collectivism; semiotic analysis
PERANCANGAN PROMOSI MUSEUM BATIK INDONESIA UNTUK GENERASI MUDA MELALUI INSTAGRAM Rashad, Mochammad; Susanti, Elizabeth; Tjandra, Miki
Serat Rupa: Journal of Design Vol 6 No 2 (2022): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v6i2.4619

Abstract

Batik is a traditional Indonesian fabric with a blend of art and technology that has been recorded by UNESCO as one of the intangible world heritages. The Indonesian Batik Museum was established by the government to preserve, provide insight, and understanding of Nusantara batik to the public. To keep up with the times, museums are currently more focused on the visitor experience and not just as a repository of collections. However, at this time, there is still a lack of public interest in visiting and a lack of promotion on Museum Batik Indonesia’s social media. Hopefully, after visiting Museum Batik Indonesia, the mindset of visitors about Indonesian batik will change. The purpose of this promotional design is to increase the interest of the younger generation in visiting the Museum Batik Indonesia. Batik is Indonesia’s proud asset and deserves to be preserved, so it is necessary to introduce the history, meaning and various types of batik to the younger generation. Museum Batik Indonesia is a facility that can include education about Indonesian batik. The promotion design of Museum Batik Indonesia is using the AIDA (Awareness, Interest, Desire, Action) marketing strategy on Instagram. The design of this promotion includes various information about Museum Batik Indonesia and knowledge about batik in general, which is expected to increase the interest of the younger generation to wear, understand and love Indonesian batik.  
Co-Authors Callista, Jesslyn Christian, Jane Eunike Cindrawaty Lesmana Darmayanti, Tessa Eka Debora Eka Velly Dody Achmad Ebenhaez, Hans Faris Evangeline Jeanette Liem Hamzah, Azis Akmal Hubert, Hubert Jessica Yonatia Jessica Yonatia Jessica Yonatia Kezia Sachi Sinamo Krismanto Kusbiantoro Lael, Gracelynn Talitha Liem, Evangeline Jeanette Magdalena, Elisa Miki Tjandra Mochammad Rashad Mugia, Sultan Tanu Naomi Haswanto Paul Martin Pavita, Syandana Pramesthi, Jasmine Btari Rajagukguk, Richard Julianus Rashad, Mochammad Santoso, Laurensius Andreas Steven Enrico Raharjo Teddy, Cynthia Natasha Tjandra, Miki Vanesha, Vanesha Vania, Cindy Velly, Debora Eka Yonatia, Jessica Yonatia, Jessica