Article Per Year (5 Year)
p-Index From 2021 - 2026
3.237
P-Index
This Author published in this journals
All Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Kita Kreatif Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Akuntansi Malikussaleh
Amru Usman
Universitas Malikussaleh
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS Suryani Lubis; Marina; Muhammad Ibrahim; Ariful Maulana; Amru Usman
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1614

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth and equitable distribution of income. However, many MSMEs still face challenges in implementing marketing strategies, particularly amidst technological advancements and increasingly digital consumer behavior. This study aims to analyze the marketing strategies implemented by the MSME YDP Florist to increase sales and business competitiveness. The research method used is a qualitative approach with data collection techniques through interviews, observations, and literature studies. The results show that YDP Florist has implemented offline and online marketing strategies utilizing digital media. The implementation of appropriate and integrated marketing strategies has been proven to have a positive impact on increasing sales and business competitiveness. This research is expected to serve as evaluation material and a reference for other MSMEs in developing effective marketing strategies.
Co-Authors Ade Ratna Dewi andika saputra Annisa Karim Sinaga Ariful Maulana Arliansyah arliasnyah arliansyah Cut Safani EM Yusuf Iis Farica Yusrina Lubis Hanggara Setiawan Hendra A Irhamah Iswadi Iswadi Bensaadi Jubaidah Jubaidah M Haykal Mardiaton Mardiaton Marina Maulina Maulina Muammar Khaddafi Muhammad Ibrahim Muhammad Roni Mukhlish Muhammad Nur Muliani Muliani Mursidah Mursidah Muttaqien Naz'aina Naz'aina Nazaina Nazaina Nur Akmalia Nurnajimah Rangkuty Rafsanjani Rafsanjani Raisa Salsabila Rany Gesta Putri Rais Ravita Sherliana Rayyan Firdaus Rico Nur Ilham rika astuti harahap Riski Sijabat Rusydi Abubakar Sajida Khairullah Sara Yulis Siti Nabila Sri Mulyati Suryani Lubis T. Edyansyah, T. Edyansyah Tarmizi Abbas Tihajar Tihajar Varucha Ridha Lubis Wahyuddin Yunina Yunina Yusra, Muhammad