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All Journal Jurnal Scientia Jurnal Abdimas Komunikasi dan Bahasa Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmu Komunikasi dan Sosial Politik An Nafi’; Multidisciplinary Science
Sultan Himawan
Universitas Bina Sarana Informatika
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Youtube Channel Lapak Ganjar As A Communication Media For SME Product Promotioncontent Edition “Melki & Peppy Banting Setir? Jualan Marshmellow Viral Di Alun Alun Kidul? Lapak Ganjar Yogyakarta” Nina Kusumawati; Lukman Lukman; Muhammad Ichsan; Sultan Himawan
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1642

Abstract

The advent of the internet and the rapid development of online media have recently resulted in digital media dominating society. The current digital revolution shows that the television model or television culture has changed from generation to generation due to changes in consumer behaviour. One of the most popular digital media today is YouTube. YouTube is a video-sharing platform founded in 2005. It is one of the most popular websites worldwide, with millions of daily active users. YouTube also has a partner program that allows users to earn money through advertisements on their videos. This allows content creators and businesses to monetize their content and generate additional revenue. Ganjar Pranowo used this to market MSME products in Central Java and its surroundings by utilizing the Youtube channel Ganjar Stalls. One UMKM product that uses the Ganjar stall is the Marshmellow product, which is a UMKM from the Jogja region. Usually selling manually in the South Square, then with the Ganjar booth, it becomes a promotional medium for these MSME products. With this promotion, we can expand the target market. From the data taken, a product to achieve its marketing goals in the intended market area must have marketing tools in the form of 4P, namely Product, Price, Place and Promotion.
Pelatihan Pembuatan Poster Edukasi Dan Koleksi Museum Bagi Anggota Ikatan Pemandu Museum Indonesia (IPMI) Yusmawati Yusmawati; Nina Kusumawati; Sultan Himawan; Sri Wulandari
Jurnal Abdimas Komunikasi dan Bahasa Vol. 2 No. 1 (2022): Juni
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v2i1.1367

Abstract

Museums are one of the tourist destinations, especially educational and cultural tourism for the community. All resources in the museum including museum guides have an important role. In addition to being a guide, museum guide, and providing services for visitors, museum guides must also have other skills in communicating material or all things in the museum, including communicating in the form of posters that can be published. For two years, the world has been hit by the COVID-19 pandemic, and Indonesia is no exception. This pandemic has had a wide impact on all sectors of people's lives, including education and tourism. In 2022, the Ministry of Tourism and Creative Economy begins to launch a program to revive the slumped tourism industry. The Indonesian Museum Guides Association (IPMI) as a unifying forum and communication between museum guides in Indonesia welcomed this. One of them is by synergizing with Bina Sarana Informatika University in community service activities. In this activity, the lecturers who are members of the community service group help partners to provide training on making educational posters and museum collections for museum guides. This method of implementing Community Service activities is carried out online, through the zoom meeting application, due to the current pandemic situation in PPKM Level 3 status, so mass gathering in large numbers is not possible. The outputs of this activity include press releases and questionnaire results from both partners and participants.
Pelatihan Pemanfaatan Whatsapp Business Untuk Meningkatkan Interaktifitas Komunikasi Dengan Pelanggan Bagi Anggota Hend'z Florist Aglonema Yusmawati Yusmawati; Sultan Himawan; Teguh Tri Susanto
Jurnal Abdimas Komunikasi dan Bahasa Vol. 3 No. 1 (2023): Juni
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v3i1.1768

Abstract

Ornamental plants are plants that all parts are beautiful and attractive to look at, add to the beauty of the home page, office and can be placed indoors and have benefits for life. This makes people interested in cultivating ornamental plants. Ornamental plant cultivation is one of the business fields because many people have a hobby of maintaining ornamental plants. In recent years the trend of maintaining ornamental plants has mushroomed, especially since the Covid-19 pandemic because many activities outside the home are limited, making people bored and bored, giving rise to new hobbies, one of which is maintaining ornamental plants. The rise of the hobby of maintaining ornamental plants has made the ornamental plant business increasingly risen, it can be seen from the data on the number of requests that it provides a business opportunity for Indonesian ornamental plant entrepreneurs and farmers, especially the Depok area, West Java. One of them is Hend'z Floris Aglonema, which is a type of aglonema ornamental plant cultivation business. Based on the team's survey results regarding the problems faced by partners, partners are still not optimal in carrying out marketing communication activities, especially in optimizing the use of WhatsApp Business as a marketing communication medium. The team of advertising lecturers at the Faculty of Communication and Language, Bina Sarana Informatics University Jakarta seeks to provide a solution through community service activities in the form of WhatsApp Business Utilization Training to Increase Communication Interactivity with Customers for Members of Hend'z Florist Aglonema. This activity method is carried out face-to-face at Hend'z Florist Aglonema, the tutor team provides materials and training by demonstrating how to activate and use WhatsApp Business and participants will be directly involved in activating WhatsApp Business. The output form of this activity is a press release and the results of questionnaires from both partners and participants. Tanaman hias merupakan tanaman yang semua bagiannya bagus dan menarik untuk dilihat, menambah keindahan halaman rumah, kantor dan dapat ditempatkan dalam ruangan serta memiliki manfaat bagi kehidupan. Hal ini membuat masyarakat tertarik melakukan budidaya tanaman hias. Budidaya tanaman hias menjadi salah satu ladang bisnis karena banyaknya masyarakat yang memiliki hobi memelihara tanaman hias. Beberapa tahun ini tren memelihara tanaman hias menjamur, terutama semenjak pandemi covid-19 karena banyak aktifitas luar rumah dibatasi membuat masyarakat jenuh dan bosan sehingga memunculkan hobi baru yakni salah satunya adalah memelihara tanaman hias. Marakanya hobi memelihara tanaman hias menjadikan bisnis tanaman hias semakin bangkit, dapat dilihat dari data banyaknya permintaan sehingga memberikan sebuah peluang bisnis bagi para pengusaha dan petani tanaman hias Indonesia khsusunya daerah Depok Jawa Barat. Salah satunya adalah Hend’z Floris Aglonema, merupakan jenis usaha budidaya tanaman hias aglonema. Berdasarkan hasil survey tim mengenai permasalahan yang dihadapi oleh mitra adalah mitra masih belum optimal dalam melakukan kegiatan komunikasi pemasaran khususnya dalam mengoptimalkan pemanfaatan WhatsApp Business sebagai media komunikasi pemasaran. Tim dosen periklanan pada Fakultas Komunikasi dan Bahasa, Universitas Bina Sarana Informatika Jakarta berupaya memberi solusi melalui kegiatan pengabdian masyarakat berupa Pelatihan Pemanfaatan WhatsApp Business Untuk Meningkatkan Interaktifitas Komunikasi Dengan Pelanggan Bagi Anggota Hend’z Florist Aglonema. Metode kegiatan ini dilaksanakan secara tatap muka di Hend’z Florist Aglonema, tim tutor memberikan materi dan pelatihan dengan mendemonstrasikan mengenai cara mengaktifkan dan menggunakan WhatsApp Business dan peserta akan terlibat langsung mengaktifkan WhatsApp Business. Bentuk luaran kegiatan ini adalah press release dan hasil kuesioner baik dari mitra maupun peserta.    
REPRESENTASI BUDAYA TIONGHOA DALAM FILM ANIMASI WISH DRAGON ANALISIS SEMIOTIKA JOHN FISKE Nurdin Fajar; RR Roosita Cindrakasih; Sultan Himawan
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.1003

Abstract

This research aims to identify the representation of Chinese culture in the animated film Wish Dragon using John Fiske’s semiotic approach. The film presents Chinese culture through various cultural symbols, such as character portrayals, settings, traditional clothing, belief systems, and celebrations, all visually depicted. Behind these symbols lies the cultural meaning of Chinese traditions. The analysis was conducted using a qualitative method through John Fiske’s semiotic approach, which consists of three levels of coding: reality, representation, and ideology. Data collection techniques included observation of scenes in the film and source triangulation. The findings show that Wish Dragon represents Chinese culture through symbolic elements that reflect the values, traditions, and cultural identity of Chinese society. The film not only uses culture as a backdrop but also conveys it meaningfully to the audience.
PESAN VISUAL NASIONALIS PADA KOREO GARUDA TERHADAP SUPORTER INDONESIA (STUDI KASUS INDONESIA VS BAHRAIN 2025) Rafly Ramadhansyah; RR Roosita Cindrakasih; Sultan Himawan
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.1004

Abstract

This study examines the construction of nationalist visual messages in the “Garuda” choreography (koreo) performed by the Ultras group “La Grande Indonesia” during the 2025 Indonesia vs. Bahrain national football match at Gelora Bung Karno Main Stadium. A qualitative approach with a phenomenological method was employed to explore the subjective experiences of supporters regarding the visual messages presented. Data were collected through in-depth interviews, participatory observation, and documentation. Data analysis used triangulation of sources, methods, and theories to ensure the validity of findings. The results show that nationalist visual messages in the Garuda choreography are constructed through a combination of visual elements such as the Garuda symbol, the red-and-white national colors, slogan typography, and background visuals representing pride and unity. Supporters interpret this choreography as an expression of patriotism, a boost for the team’s spirit, and a collective identity that distinguishes them from other nations’ supporters. The choreography also creates cognitive consonance, where national symbols align with the beliefs and emotions of supporters, thereby reinforcing unity and nationalism. This study concludes that supporter choreography is not merely an aesthetic performance but an effective visual communication medium for instilling national values in public spaces. The findings are expected to contribute to the development of visual communication studies and creative practices in building a nationalist atmosphere through sports.
PEMANFAATAN MEDIA SOSIAL TIKTOK SEBAGAI SUMBER INFORMASI GEN Z DI KALANGAN MAHASISWA ILMU KOMUNIKASI Putri Aprillia Syavira; RR Roosita Cindrakasih; Sultan Himawan
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.1005

Abstract

This research is motivated by the phenomenon of the increasing use of TikTok as a source of information among Gen Z students, especially Communication Science students. In today's digital era, information consumption patterns have changed significantly; the younger generation tends to choose fast, concise, and interactive platforms such as TikTok. Through the Uses and Gratification theory, this study explains that students are not only passive recipients, but actively select, sort, and interpret content that suits their needs, both for entertainment and educational purposes. With a descriptive qualitative approach and in-depth interview and observation methods, researchers found that TikTok is used as an alternative media in finding light but meaningful information, especially related to social issues, academics, and public communication trends. Communication Science students show a selective attitude and are quite critical in assessing the accuracy and relevance of the content consumed. The results of this study indicate that TikTok is not only an entertainment media, but also a digital learning space that can encourage media literacy if utilized wisely. The contribution of this research is to provide a real picture of the dynamics of Gen Z information consumption, as well as a reference for educational institutions and policy makers to better understand the mindset of the younger generation in the era of fast-paced digital information.
Komunikasi Organisasi Karang Taruna dalam Meningkatkan dan Mengembangkan UMKM (Karang Taruna Kecamatan Setiabudi Jakarta Selatan) Muhammad Faisal; RR. Roosita Cindrakasih; Sultan Himawan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3503

Abstract

Peran pemuda sebagai generasi penerus bangsa sangat penting dalam mendorong kemajuan berbagai sektor, termasuk ekonomi. Karang Taruna hadir sebagai wadah pembinaan dan pemberdayaan pemuda untuk mengembangkan potensi lokal melalui penguatan sektor UMKM. Penelitian ini bertujuan menggambarkan bagaimana komunikasi organisasi dijalankan oleh Karang Taruna Kecamatan Setiabudi, Jakarta Selatan, dalam meningkatkan dan mengembangkan UMKM binaan. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik wawancara mendalam kepada pengurus Karang Taruna dan pelaku UMKM. Hasil penelitian menunjukkan bahwa komunikasi internal dilakukan melalui rapat rutin, pemetaan potensi anggota, serta pemanfaatan media digital. Komunikasi dua arah antara pengurus dan pelaku UMKM membentuk hubungan kerja partisipatif dan responsif. Sinergi antara kepentingan individu dan visi organisasi menjadi faktor utama keberhasilan program, menjadikan Karang Taruna mitra strategis dalam pemberdayaan ekonomi masyarakat.
Komunikasi Efektif Kepala Madrasah Ibtidaiyah (MI) Chairiyah Mansuriyah Jakarta Dalam Aspek Manajemen Pendidikan Keriyono; Rawit Sartika; Sultan Himawan; Faris Saputra Dewa
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7252

Abstract

The description of the communication structure in school organizations and the role of communication in educational management is one of the research objectives that the author discusses in this study. Literature review in the form of theories that are often used by predecessors which are then studied and reviewed to obtain a concept so that the results are objective. Formal communication, non-formal communication, informal communication, technical communication and procedural communication are forms of communication structures in school organizations that are the results of the study. The communication structure in school organizations is: horizontal communication, diagonal communication, downward communication, and upward communication. In educational management, the role of communication is as a source of educational information, controller and planner and achievement of goals. Communication is also an attempt to increase motivation.
Co-Authors Faris Saputra Dewa Keriyono Muhammad Faisal muhammad Ichsan Nina Kusumawati Nurdin Fajar Putri Aprillia Syavira Rafly Ramadhansyah Rawit Sartika RR Roosita Cindrakasih Sri Wulandari Teguh Tri Susanto Yusmawati