Garuda - Garba Rujukan Digital

Konstruksi Pick Me Girl Dalam Video Klip “Dear Future Husband” Meghan Trainor Edi Wijaya; Taqwa Sejati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6942

The video clip becomes a creative outlet for conveying the singer's message, which is done together with the director he chooses. It is not uncommon for video clips to be realized as jokes, short films, criticism and even social lessons contained in the story. The video clip is also a realization of the lyrics sung and is part of its construction. This research is a type of qualitative descriptive research which uses a communication science approach, specifically focusing on mass communication, one of the research objects is a video clip of Dear Futur Husband belonging to the American singer, Meghan Trainor. Researchers use the theory of social reality construction in mass media as the theory underlying this research. Meanwhile, the paradigm used is the Constructivism paradigm with a qualitative approach. The method used is the content analysis method with Charles Sanders Peirce's semiotics as the analysis technique and observation is also of course documentation to strengthen and serve as authentic evidence. Meanwhile, the sources for this research also come from the video clip in question, the researcher's book, as well as several search results for research supporting articles on confirmed website pages as well as supporting documents both outside the network and in other networks. The next step taken by researchers was to immediately analyze the collected data. The results of the analysis are data education regarding the theory used, explanations and conclusions from the researcher.

Strategi Personal Branding Gubernur Blok M dalam Membangun Viralitas di TikTok Syahbina Nurul Fitriah; Ondy; Taqwa Sejati
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 4 No 5 (2026): Oktober
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v4i5.2941

This study aims to analyze the personal branding strategy of Gubernur Blok M in building virality on TikTok, describe the implementation of Peter Montoya's The Eight Laws of Personal Branding, and examine the contribution of this strategy to content virality. The research employed a constructivist paradigm with a qualitative case study approach. Data were collected through digital observation of 26 TikTok videos from the @arvinorn account and supported by the analysis of two YouTube podcast interviews. Data were analyzed using the Miles, Huberman, and Saldaña interactive model, consisting of data condensation, data display, and conclusion drawing and verification. The findings reveal that Gubernur Blok M's personal branding strategy is built through consistent identity, authentic personality, distinctive visual attributes, spontaneous communication style, and direct interaction with the public. All dimensions of Peter Montoya's The Eight Laws of Personal Branding were identified in the formation of Gubernur Blok M's personal brand. The strategy contributes to content virality by establishing a strong and recognizable digital identity while increasing audience engagement, as reflected in high numbers of views, likes, comments, shares, and favorites on TikTok content. Therefore, consistent personal branding plays a significant role in creating and sustaining virality on social media.

Strategi Media Partner Sebagai Komunikasi Pemasaran Tempo Media Group dalam Mempromosikan Produk Media Muhammad Faiz Ramadhan; Ondy Ondy; Taqwa Sejati
Jurnal Intelek Insan Cendikia Vol. 3 No. 9 (2026): SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Industri media massa di Indonesia menghadapi tekanan disrupsi digital yang ditandai oleh menurunnya pendapatan iklan konvensional dan bergesernya audiens ke platform digital, sehingga perusahaan media perlu menerapkan strategi komunikasi pemasaran yang inovatif dan efisien. Penelitian ini bertujuan menganalisis strategi media partner yang diterapkan Tempo Media Group sebagai bentuk Integrated Marketing Communication (IMC) dalam mempromosikan produk media, memahami proses pelaksanaannya, serta mengidentifikasi alasan penggunaan strategi tersebut. Penelitian menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui wawancara mendalam, observasi nonpartisipan, dan dokumentasi pada April–Juni 2026. Informan dipilih secara purposive sampling, terdiri atas Manager Marketing Communication, staf media partner, dan satu mitra eksternal penyelenggara acara. Data dianalisis dengan model Miles dan Huberman (reduksi data, penyajian data, dan penarikan kesimpulan) serta diuji melalui triangulasi sumber dan teknik. Kerangka analisis memakai teori Marketing Public Relations Thomas L. Harris melalui Three Ways Strategy, yaitu Pull, Push, dan Pass. Hasil penelitian menunjukkan bahwa media partner dijalankan sebagai kolaborasi promosi yang saling menguntungkan melalui skema barter penuh maupun semi-barter. Pull Strategy diwujudkan melalui branding, aktivasi, dan penyelenggaraan acara bersama mitra; Push Strategy melalui promosi langsung seperti diskon berlangganan Tempo Digital pada momentum acara; dan Pass Strategy melalui kemitraan berkelanjutan dengan institusi bereputasi baik untuk memperkuat citra Tempo yang kredibel. Strategi tersebut memperluas jangkauan audiens, meningkatkan efisiensi biaya promosi, dan memperkuat daya saing Tempo Media Group.

Strategi Personal Branding Gubernur Blok M dalam Membangun Viralitas di TikTok Syahbina Nurul Fitriah; Ondy; Taqwa Sejati
Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi Vol. 2 No. 3 (2026): Agustus: Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jkaipbaku.v2i3.319

This study aims to analyze the personal branding strategy of Gubernur Blok M in building virality on TikTok, describe the implementation of Peter Montoya's The Eight Laws of Personal Branding, and examine the contribution of this strategy to content virality. The research employed a constructivist paradigm with a qualitative case study approach. Data were collected through digital observation of 26 TikTok videos from the @arvinorn account and supported by the analysis of two YouTube podcast interviews. Data were analyzed using the Miles, Huberman, and Saldaña interactive model, consisting of data condensation, data display, and conclusion drawing and verification. The findings reveal that Gubernur Blok M's personal branding strategy is built through consistent identity, authentic personality, distinctive visual attributes, spontaneous communication style, and direct interaction with the public. All dimensions of Peter Montoya's The Eight Laws of Personal Branding were identified in the formation of Gubernur Blok M's personal brand. The strategy contributes to content virality by establishing a strong and recognizable digital identity while increasing audience engagement, as reflected in high numbers of views, likes, comments, shares, and favorites on TikTok content. Therefore, consistent personal branding plays a significant role in creating and sustaining virality on social media.

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