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Bulan Prabawani
Department of Business Administration, Universitas Diponegoro, Jl. Prof. Sudarto, SH, Tembalang, Semarang, Indonesia 50275
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kepemimpinan dan Lingkungan Kerja terhadap Kinerja Karyawan Koperasi Bhakti Praja Semarang Provinsi Jawa Tengah Ardya Patria Setyawan; Bulan Prabawani; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 11, No 3 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.258 KB) | DOI: 10.14710/jiab.2022.35008

Abstract

Employees are the most important element in determining the progress or decline of a company. In order to achieve the company's goals, of course it requires workers who are based on the requirements needed by the company and can carry out the duties and responsibilities that have been designed by the company. Therefore, good employee performance is needed for the survival of the company. This study aims to analyze and prove that leadership and work environment affect the performance of Bhakti Praja Cooperative employees in Central Java Province. The type of research is explanatory research and sampling using census techniques. Collecting data using questionnaires and interviews. The number of samples used were 36 employees of the Bhakti Praja Cooperative, Central Java Province. This study uses quantitative and qualitative analysis with validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression analysis, significance of t test and F test, with the help of SPSS version 21 program. The results showed that leadership and work environment had a positive and significant effect on employee performance. The results of the correlation coefficient between the variables of leadership and work environment have a strong relationship with performance. The coefficient of determination of the leadership variable on the employee performance variable of the Bhakti Cooperative, Central Java Province is 51.5%. The coefficient of determination of the work environment variable on the employee performance variable of the Bhakti Cooperative, Central Java Province, is 43.4%.Karyawan merupakan unsur yang paling penting selama menetapkan kemajuan atau kemunduran suatu perusahaan. Guna memperoleh tujuan perusahaan, tentu memerlukan pekerja yang berdasarkan pada syarat yang dibutuhkan perusahaan dan bisa melaksanakan tugas maupun tanggung jawab yang sudah dirancang oleh perusahaan. Oleh karena itu, kinerja karyawan yang baik sangat dibutuhkan demi kelangsungan hidup perusahaan tersebut. Penelitian ini bertujuan untuk menganalisa dan membuktikan kepemimpinan dan lingkungan kerja memengaruhi kinerja karyawan Koperasi Bhakti Praja Provinsi Jawa Tengah. Tipe penelitian adalah explanatory research dan pengambilan sampel menggunakan teknik sensus. Pengumpulan data menggunakan kuesioner dan wawancara. Jumlah sampel yang digunakan sebanyak 36 karyawan Koperasi Bhakti Praja Provinsi Jawa Tengah. Penelitian ini menggunakan analisis kuantitatif dan kualitatif dengan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, analis regresi sederhana dan berganda, signifikasi uji t dan uji F, dengan bantuan program SPSS versi 21. Hasil penelitian menunjukkan bahwa kepemimpinan dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil koefisien korelasi antara variabel kepemimpinan dan lingkungan kerja memiliki hubungan yang kuat dengan kinerja. Koefisien determinasi variabel kepemimpinan terhadap variabel kinerja karyawan Koperasi Bhakti Provinsi Jawa Tengah sebesar 51,5%. Koefisien determinasi variabel lingkungan kerja terhadap variabel kinerja karyawan Koperasi Bhakti Provinsi Jawa Tengah sebesar 43,4%.
Pengaruh Brand Awareness, Brand Association, dan Perceived Quality terhadap Keputusan Pembelian Produk Nike Basketball Shoes (Studi pada Komunitas Bola Basket di Wonosobo) Shabrina Wafa Veda Ramadhani; Bulan Prabawani; Dina Lestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 11, No 2 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.15 KB) | DOI: 10.14710/jiab.2022.34566

Abstract

Intense competition between companies makes companies compete to win the competition and get the maximum profit. Like sports shoe companies, sports shoe companies experience stiff competition against competitors, this is due to the increasing awareness of each individual's interest in sports given the Covid-19 pandemic that has hit almost all countries, including Indonesia. It is important for companies to understand consumer behavior by increasing brand awareness, brand association, perceived quality, and purchasing decisions. This study aims to determine the effect of brand awareness, brand association, and perceived quality variables on purchasing decisions. The number of samples in this study were 100 respondents, namely the basketball community in Wonosobo. The research used to determine the effect of brand awareness, brand association, and perceived quality on purchasing decisions using statistics with the help of SPSS Version 26 software, where previously validity tests, reliability tests, correlation coefficient tests, determination coefficient tests, simple and multiple regression analysis were carried out, as well as t test and f test. Based on the results of this study, it is known that there is a positive and significant influence on the variables of brand awareness, brand association, and perceived quality on purchasing decisions.Persaingan yang ketat antar perusahaan membuat perusahaan berlomba-lomba memenangkan persaingan dan mendapatkan keuntungan yang sebesar-besarnya. Seperti halnya perusahaan sepatu olahraga, perusahaan sepatu olahraga mengalami persaingan yang ketat terhadap pesaing kompetitor, hal ini disebabkan karena meningkatnya kesadaran minat olahraga tiap individu mengingat adanya pandemi Covid-19 yang melanda hampir seluruh negara, salah satunya Indonesia. Penting bagi perusahaan untuk memahami perilaku konsumen dengan meningkatkan brand awareness, brand association, perceived quality, dan keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh antara variabel brand awareness, brand association, dan perceived quality terhadap keputusan pembelian. Adapun jumlah sampel pada penelitian ini sebanyak 100 responden yaitu komunitas bola basket di Wonosobo. Penelitian yang digunakan untuk mengetahui pengaruh brand awareness, brand association, dan perceived quality terhadap keputusan pembelian menggunakan statistik dengan bantuan software SPSS Versi 26, dimana sebelumnya telah dilakukan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien dterminasi, analisis regresi sederhana dan berganda, serta uji t dan uji f. Berdasarkan hasil penelitian ini diketahui bahwa terdapat pengaruh yang positif dan signifikan pada variabel brand awareness, brand association, dan perceived quality terhadap keputusan pembelian.
Pengaruh E-Service Quality dan E-Trust terhadap E-Loyality dengan E-Satisfaction sebagai Variabel Intervening (Studi pada Pembelian Tiket di Situs Traveloka) Nabilla Istighfarnissa; Ari Pradhanawati; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 11, No 3 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.8 KB) | DOI: 10.14710/jiab.2022.34880

Abstract

The research was conducted based on the findings of the increasing use of the internet in Indonesia and the opportunities for online ticket sales, called e-ticketing and its relationship to service (e-service), trust (e-trust), satisfaction (e-satisfaction) and commitment (e-service). loyalty) from e-ticketing. Commitment (e-loyalty) can be influenced by several factors, in this study the factors in question are service (e-service), trust (e-trust) and satisfaction (e-satisfaction). This is an explanatory research conducted with the aim of knowing the effect and magnitude of the influence of the service variable (e-service), transaction trust (e-trust) on the purchase commitment (e-loyalty) made by Traveloka consumers in Semarang City. The population in this study are consumers of Traveloka products in the city of Semarang with a total sample of 100 respondents. The data used are primary and secondary data, namely questionnaires, the results of calculations on the SPSS application, and previous thesis literature studies. Sampling was done by using non-probability sampling method through purposive sampling technique. Data collection is done by spreading it to related respondents. This research uses validity test, reliability test, correlation coefficient, coefficient of determination, simple regression, multiple regression, t test, and path analysis with SPSS version 25 application tools. The results showed that the E-Service Quality variable had a positive and significant effect on E-Satisfaction on Traveloka application customers. the E-Trust variable has a positive and significant effect on E-Satisfaction on Traveloka application customers and the E-Satisfaction variable has a positive and significant impact on Customer Loyalty on Traveloka application customers. The higher the level of customer satisfaction, the higher the customer loyalty. Penelitian dilakukan berdasarkan temuan maningkatnya penggunaan internet di Indonesia dan peluang dalam penjualan tiket pesawat secara online yang disebut e-ticketing dan hubungannya dengan pelayanan (e-service), kepercayaan (e-trust), kepuasan (e-satisfaction) dan komitmen (e-loyalty) dari e-ticketing. Komitmen (e-loyalty) dapat dipengaruhi oleh beberapa faktor, pada penelitian ini faktor yang dimaksud ialah pelayanan (e-service), kepercayaan (e-trust) maupun kepuasan (e-satisfaction). Penelitian ini merupakan penelitian explanatory research yang dilakukan dengan tujuan untuk mengetahui pengaruh dan besaran pengaruh variabel pelayanan (e-service), kepercayaan (e-trust) transaksi terhadap Komitmen (e-loyalty)  pembelian yang dilakukan oleh konsumen Traveloka di Kota Semarang. Populasi yang pada penelitian ini ialah konsumen produk Traveloka di Kota Semarang dengan jumlah sampel sebanyak 100 responden. Data yang dipergunakan ialah data primer dan sekunder yaitu kuesioner, hasil perhitungan pada aplikasi SPSS, dan studi pustaka skripsi terdahulu. Pengambilan sampel dilakukan dengan menggunakan metode non-probability sampling melalui teknik purposive sampling. Pengumpulan data dilakukan dengan menyebar kepada responden terkait. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana, regresi berganda, uji t, dan analisis jalur dengan alat bantu aplikasi SPSS versi 25. Hasil penelitian menunjukkan variabel E-Service Quality berpengaruh positif dan signifikan terhadap E-Satisfaction pada pelanggan aplikasi Traveloka. variabel E-Trust berpengaruh positif dan signifikan terhadap E-Satisfaction pada pelanggan aplikasi Traveloka dan variabel E-Satisfaction berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada pelanggan aplikasi Traveloka. Semakin tinggi tingkat kepuasan pelanggan maka akan semakin tinggi pula Loyalitas Pelanggan.
Analisis Eko-Efisiensi pada Usaha Kecil dan Menengah (UKM) Tahu Tamyiz di Kabupaten Kendal Muh Nur Rofiq; Wahyu Hidayat; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37284

Abstract

Eco-efficiency is the concept of maximizing profits by minimizing the use of raw materials, water and environmentally based energy. Eco-efficiency can reduce the percentage of Non Output Product (NPO) costs thereby reducing the total cost of production. The study aims to find out the extent of the application of eco-efficiency to Small and Medium Enterprises (SMEs) Tahu Tamyiz in Kendal Regency. This study uses descriptive analysis method. Every day this SME produces 1420 boxes of tofu with a production cost per day of Rp. 434,608,- The purpose of eco-efficiency analysis is to minimize NPO expenditures from the use of water, raw materials, and energy from the production process. Based on the results of production analysis in a day, it is known that the percentage of NPO to production costs is 12.1% before the application of eco-efficiency, and 2% after the application of the eco-efficiency concept. NPO production comes from the soybean soaking process of Rp.302; soybean washing process as much as Rp.225; soybean milling process of Rp. 7,315; the boiling process of soybean porridge as much as Rp.315; soybean porridge filtration process of Rp.40,000; tofu printing process of Rp.196. frying process as much as Rp.4,390; and on packaging as much as Rp.64. Researchers provide advice to the Tamyiz Tofu SMEs to expand distribution channels, treat wastewater before being discharged into the river, maximize the potential of tofu dregs, use used cooking oil to make a fire, and turn off the lights when it is noon.Eko-efisiensi adalah konsep memaksimalkan keuntungan dengan meminimalkan penggunaan bahan baku, air dan energi berbasis lingkungan. Eko-efisiensi dapat menurunkan persentase biaya Non Output Product (NPO) sehingga mengurangi biaya total produksi. Penelitian bertujuan untuk mengetahui sejauh mana penerapan eko-efisiensi pada Usaha Kecil Menengah (UKM) Tahu Tamyiz di Kabupaten Kendal. Penelitian ini menggunakan metode analisis deskriptif.  Setiap harinya UKM ini memproduksi 1420 kotak tahu dengan biaya produksi per hari Rp 434.608,- Tujuan analisis eko-efisiensi adalah untuk meminimalkan pengeluaran NPO dari penggunaan air, bahan baku, dan energi dari proses produksi. Berdasarkan hasil analisis produksi dalam sehari, diketahui persentase NPO terhadap biaya produksi sebesar 12,1% sebelum penerapan eko-efisiensi, dan 2% setelah penerapan konsep eko-efisiensi. NPO produksi berasal dari proses perendaman kedelai sebanyak Rp.302; proses pencucian kedelai sebanyak Rp.225; proses penggilingan kedelai sebanyak Rp. 7.315; proses perebusan bubur kedelai sebanyak Rp.315; proses penyaringan bubur kedelai sebanyak Rp.40.000; proses pencetakan tahu sebanyak Rp.196; proses penggorengan sebanyak Rp.4.390; dan pada pengemasan sebanyak Rp.64. Peneliti memberikan saran kepada pihak UKM Tahu Tamyiz untuk memperluas saluran distribusi, melakukan pengolahan air limbah sebelum dibuang ke sungai, memaksimalkan potensi ampas tahu, memanfaatkan minyak jelantah untuk membuat api, dan mematikan lampu ketika sudah siang.
Analisis Preferensi Konsumen untuk Berbelanja di KPRI Universitas Diponegoro (Studi Pada Konsumen KPRI Universitas Diponegoro di Kota Semarang) Munifatul Izzati; Bulan Prabawani; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.36971

Abstract

Cooperatives play an activerole in efforts to improve the quality of life of members and the community around them and the role of cooperatives can strengthen the people’s economy. KPRI Diponegoro University is one of the KPRI’s in Semarang, Central Java. Base on data on sales level  from 2019 to 2021, KPRI Diponegoro University has fluctuated due to the Covid-19 pandemic. This research aims to determine the consumer preference factors that considered by consumers to shop. This type of research is descriptive. The sampling method in this research is non-probablity sampling by accidental sampling. A total of 110 consumer respondents of KPRI Diponegoro University were used as research samples to analyze the tests used using spss 26 software. Result show that two component are formed, a factor called the advantage factor and a promotion factor. The dominant factors that become consumer preferences in shopping at KPRI Diponegoro University is the product factors, service quality factors, promotion factors and location factors, and the most important factors in shopping at KPRI Diponegoro University is a servise quality factor. Based on these results, it is recommended that KPRI Diponegoro University first improve product quality, service quality, promotion and location so that consumer are interested in visiting and shopping again at KPRI Diponegoro University. Koperasi berperan secara aktif dalam upaya meningkatkan kualitas kehidupan anggota dan masyarakat di sekitarnya dan peran koperasi bisa memperkokoh perekonomian rakyat sebagai dasar kekuatan dan ketahanan perekonomian nasional. KPRI Universitas Diponegoro merupakan salah satu KPRI yang berada di Semarang Jawa Tengah. Berdasarkan data tingkat penjualan pada tahun 2019 sampai 2021 KPRI Universitas Diponegoro mengalami fluktuatif akibat adanya pandemi Covid-19. Riset ini bertujuan untuk mengetahui faktor preferensi konsumen yang dipertimbangkan oleh konsumen untuk berbelanja. Tipe penelitian ini adalah deskriptif. Metode pengambilan sampel pada riset ini adalah nonprobability sampling dengan cara accidental sampling. Sebanyak 110 responden konsumen KPRI Universitas Diponegoro dijadikan sampel penelitian. Untuk menganalisis terhadap uji yang digunakan menggunakan bantuan software SPSS 26. Hasil riset menunjukan bahwa terbentuk faktor sebanyak dua komponen faktor yang dinamakan faktor keunggulan dan faktor promosi. Faktor-faktor yang dominan yang menjadi preferensi konsumen dalam berbelanja di KPRI Universitas Diponegoro adalah faktor produk, faktor kualitas pelayanan, faktor promosi dan faktor lokasi, dan faktor yang paling penting dalam berbelanja di KPRI Universitas Diponegoro adalah faktor kualitas pelayanan. Berdasarkan hasil tersebut maka disarankan supaya KPRI Universitas Diponegoro terlebih dahulu me ningkatkan kualitas produk, kualitas pelayanan, promosi dan lokasi sehingga konsumen tertarik untuk berkunjung dan berbelanja kembali di KPRI Universitas Diponegoro.
Pengaruh Self-Efficacy Dan Organizational Communication terhadap Employee Performance melalui Organizational Citizenship Behavior sebagai Variabel Intervening (Studi pada CV. Kalika Intergraha) Puja Paramitha Devaya; Widiartanto Widiartanto; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37283

Abstract

The large amount of forest potential in Indonesia is an opportunity for entrepreneurs to establish a furniture industry, including CV. Kalika Intergraha which still survives. But in fact, the performance of CV. Kalika employees.has experienced fluctuations, especially in the performance of finishing employees for 4 years which continued to decline. This study aims to determine the influence of self-efficacy and organizational communication on employee performance through organizational citizenship behavior as an intervening variable, as well as organizational citizenship behavior. This type of research is explanatory research using a sample of 72 respondents who are permanent employees and finishing employees of CV. Kalika Intergraha. The results of this study indicate that each variable of self-efficacy and organizational communication has a positive and significant effect on employee performance through organizational citizenship behavior as a partial mediation.
Analisis Social Return On Investment (SROI) dalam Penerapan Program Ketahanan Ekonomi dan Pangan Rumah Tangga Desa Dendang Dayang Septasawitri; Bulan Prabawani; Hari Susanta Nugraha
Jurnal Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v12i1.45914

Abstract

Business activities in the current era are not only profit-oriented but highlight the value of sustainability. Due to global problems such as poverty and limited availability of resources, a sustainable company means that the company can maintain and improve the environmental life around the company. One of the company's efforts to create business sustainability is through a corporate sustainability strategy or the implementation of corporate social responsibility (CSR) and a form of business ethics and social investment. To determine the effectiveness of a program, carried out an evaluation. This study aims to analyze the CSR program of PT SMM by using the Social Return On Investment (SROI) method. This study uses a qualitative descriptive approach to describe the implementation of PT SMM's CSR program and analyze the success of the program through the results of the SROI value. The results of the SROI calculation in this program show a ratio of 7.84, meaning that every investment made by PT SMM is Rp. 1,- getting a benefit of Rp. 7.8,-. This program can be categorized as successful because it can exceed the ratio of 1 in the SROI. If viewed from the economic, social, and environmental aspects, this program has good sustainability potential and deserves to be continued. 
Pengaruh Green Product dan Green Awareness terhadap Keputusan Pembelian Produk Body Butter Mustika Ratu (Studi pada Konsumen Mustika Ratu di Kota Semarang) Giafanny Sionika; Bulan Prabawani; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38415

Abstract

The lower or higher level of purchase decision indicates the company’s success rate about how they sell their products. Mustika Ratu experiences a declining sale for about 5.35% in 2022. Beside that, Mustika Ratu’s Body Butter has unstable Top Brand Index compared to other products. The intention of this research is to analize the influence of green product and green awareness towards purchase intention. This research is explanatory with quantitative approach which the amount of population is unknown. Technique to collect the data is through Google Form and literature study. The sampling is purposive and accidental. The analysis techniques used are validity test, realibility test, correlation coefficient test, determination coefficient test, simple linear regression test, multiple linear regression test, t test and f test. Based on the analysis, the conclusion is green product and green awareness positively and significantly influence purchase decision. This research suggests PT. Mustika Ratu Tbk. to pay more attention and maintain their environmentally friendly concept also to deliver more information about their concept so the consumer will be more aware about their environmentally friendly products.Tinggi rendahnya keputusan pembelian menunjukkan keberhasilan penjualan produk oleh suatu perusahaan. Mustika Ratu mengalami penurunan penjualan sebesar 5,35% pada tahun 2022. Selain itu produk Body Butter Mustika Ratu memiliki persentase Top Brand Index yang tidak stabil dibandingkan produk yang lain. Penelitian ini dilakukan untuk mengetahui pengaruh Green product dan Green Awareness terhadap keputusan pembelian konsumen produk Body Butter Mustika Ratu di Kota Semarang. Tipe penelitian yang digunakan adalah penelitian eksplanatori dengan pendekatan kuantitatif dimana populasi tidak diketahui jumlahnya dan ditetapkan jumlah sampel responden sebanyak 100 orang. Teknik pengumpulan data adalah melalui kuesioner Google Form dan studi kepustakaan. Teknik pengambilan sampel yang digunakan adalah teknik purposive dan accidental sampling. Analisis yang digunakan antara lain uji validitas, uji realibilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi linier sederhana, uji regresi linier berganda, uji t dan uji F dengan program penghitungan statistik SPSS. Berdasarkan hasil analisis, dapat disimpulkan bahwa green groduct dan green awareness berpengaruh positif dan signifikan terhadap keputusan pembelian. Saran yang diberikan penulis dalam penelitian ini adalah PT. Mustika Ratu Tbk. diharapkan untuk lebih memperhatikan dan mempertahankan konsep produk ramah lingkungan serta menambah informasi tentang produk mereka agar konsumen lebih aware akan produknya yang ramah lingkungan.
Co-Authors Agung Budiatmo Ardya Patria Setyawan Ari Pradhanawati Dayang Septasawitri Dina Lestari Purbawati Giafanny Sionika Hari Susanta Nugraha Muh Nur Rofiq Munifatul Izzati Nabilla Istighfarnissa Puja Paramitha Devaya Reni Shinta Dewi Shabrina Wafa Veda Ramadhani Wahyu Hidayat Widiartanto Widiartanto